Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem

Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the change in advance and was transparent about the expected outcome: a campaign with a $10 target CPA that has been […] The post Google’s Bidding Change Proves Agentic Advertising Has An Agency Problem appeared first on AdExchanger.

Last updated Aug 31, 2026 by ATDb automated enrichment