AI Is Breaking Advertising’s Favorite Hobby of Putting People in Boxes: GumGum’s Laura Foster

CANNES, France — Marketers have spent years treating consumers like neatly labeled storage bins. Business traveler. Leisure traveler. Luxury shopper. Bargain hunter. Put a person in a segment, check a box and call it strategy. Laura Foster, senior vice president of global marketing at contextual advertising company GumGum, thinks that approach is overdue for a […]

Last updated Aug 31, 2026 by ATDb automated enrichment