Instagram wants you to turn on your TV and throw a Reels watch party

For Meta, the Instagram for TV app is the key to unlocking more viewership in the living room. Reels, however, have typically been consumed in a solitary manner -- so how do you bring that experience to a communal space? To answer that question, Instagram teamed up with the L.A.-based agency Special U.S. A campaign called Watch While reimagines Reels as the foundation of vertical video watch parties that can be broadcast through connected TVs. Platforms like YouTube and TikTok have built excitement for new features by harnessing the power of creator testimonials. Visit Tubefilter for more great stories.

Last updated Aug 27, 2026 by ATDb automated enrichment