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Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop

Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop

Articleadweek.com

Net sales grew 9% at Gap while Old Navy's fell 4%.

Source: AdweekPublished: Aug 27, 2026

Last updated Aug 28, 2026 by ATDb automated enrichment