Martech Replacement Economics: Why Marketers Are Rebuilding Their Stacks Instead of Simply Expanding Them?

For years, the thinking behind marketing technology strategy was pretty simple: when a new marketing challenge came along, companies added another application to solve it. A new platform was built for a new client engagement requirement; a new tool was built for a new analytics need; and emerging AI capabilities layered in another layer of […]

Last updated Aug 28, 2026 by ATDb automated enrichment