News

The Pop Star Collab Playbook With Maybelline, Nespresso, and Latin Grammy Winner Joaquina

At ADWEEK House during Possible, Croing CEO Alejandra Salazar joined brand leaders from Maybelline and Nespresso, and Latin Grammy winner Joaquina, to share what it takes to make celebrity partnerships work.

EXCLUSIVE: iProspect North America CEO to Depart

Longtime Dentsu vet Liz Rutgersson spent just shy of three years in the role.

Why one grocer looked to a cycling studio to drive foot traffic

A D&W Fresh Market store in Michigan co-hosted a fitness event with a nearby business to highlight “the link between fresh food and everyday routines.”

Can Bed Bath & Beyond’s Bilt partnership simplify its experience?

The move could offer the retailer a way to make its complex collection of brands more coherent, but it falls on Bed Bath & Beyond to do the heavy lifting.

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.

Amazon extends annual pet sale

The promotional event is being lengthened from two days to five for the first time, starting May 11.

Purple taps former La-Z-Boy exec as CFO

The mattress company also reported a miss on Q1 revenue and decreased its full-year outlook due to an accounting adjustment.

Ndovesha AI Launches Unified AI Agent Platform for Marketing, Content Creation and Digital Growth

Ndovesha AI announced the expansion of its all-in-one AI agent platform designed to help businesses, entrepreneurs and creators generate marketing assets, automate content production and accelerate digital growth through specialized AI-powered agents. Built for speed and accessibility, Ndovesha AI brings together multiple intelligent agents in one workspace, enabling users to generate social media post images, social […]

Deepgram Launches Flux Multilingual: The World’s First Multilingual Conversational Speech Recognition Model

One model, ten languages, and monolingual-grade accuracy for voice agents worldwide Deepgram, the real-time AI infrastructure company underpinning the Voice AI economy, announced the general availability (GA) of Flux Multilingual, expanding its conversational speech recognition model beyond English to support 10 languages, with the ability to automatically detect, understand, and switch languages dynamically within a […]

Bloomreach Launches Loomi AI for Shopify: A Single App for Personalizing the Entire Customer Journey

Allows Merchants to Seamlessly Connect Shopify Platform with Bloomreach’s Marketing and Search, Driving Personalization Across Every Customer Interaction Bloomreach, the AI platform for personalization, announced the launch of Loomi AI for Shopify, an embedded Shopify app between Shopify and Bloomreach, powered by the company’s Loomi AI. The app connects merchants’ Shopify stores directly to Bloomreach’s marketing and search products, […]

Shift AI is Live: A Customizable Privacy-First Browser Built for the AI Era

As 44% of users worry about AI acting without approval, Shift AI delivers context-aware intelligence, on the user’s terms Shift, the world’s first fully customizable browser, announced the launch of Shift AI, a context-aware, privacy-focused AI experience built directly into the browser. Designed to reduce friction across workflows, Shift AI delivers real-time intelligence without forcing […]

CallRail Connects Voice Assist to HubSpot, Bringing Real-time Customer Context to Every Call

Voice Assist uses CRM data to recognize callers instantly and achieve personalized human-like conversations CallRail, the AI-powered lead engagement platform, announced updates to its HubSpot integration, a HubSpot-certified AI voice assistant to access CRM data in real time before the phone conversation begins. By leveraging CRM data from the start of a call, Voice Assist […]

Nintex Debuts New On-Premises AI and Simplified Identity Management for Nintex K2

Latest release introduces locally hosted AI, automated identity management, and continued accessibility improvements to help organizations automate business processes without compromising control. Nintex, a global leader in agentic business orchestration, announced the release of Nintex K2 (5.9.1), the latest on-premises version of its business orchestration platform. The update added built-in on-premises AI capabilities, simplified identity management, […]

Rakuten and impact.com Announce Alliance to Scale the Global Partnership Economy

New collaboration combines technology, global scale, and consumer intelligence to drive advertising performance within a unified ecosystem  Rakuten International and impact.com today announced a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading […]

Quorum Launches Meeting Prep Agent and CRM Agent, Introducing Agentic Workflows for Government Affairs Teams

Quorum Agents help teams walk into meetings better prepared and leave them with stronger data, faster follow-through, and more durable institutional knowledge Quorum, the leading public affairs software platform, today announced the launch of Meeting Prep Agent and CRM Agent, the company’s first agentic workflow built specifically for government affairs teams. Together, these new Quorum […]

Datris Launches the Agent-Operated Data Platform

AI agents can now connect to data sources, build pipelines, manage credentials, and run production data work end-to-end — with humans watching, not driving Datris today announced a major expansion of its agent-native data platform that makes AI agents true first-class operators of data infrastructure. Agents working through Datris can now connect to and continuously […]

Korcomptenz Expands Agentic AI Capabilities to Power Autonomous ERP and CRM Workflows

Outcome-driven approach helps organizations deploy governed autonomous agents across finance, supply chain, sales, and customer operations Korcomptenz, a Microsoft-focused business transformation partner, announced expanded Agentic AI capabilities to help enterprises build, deploy, and scale autonomous agents across ERP and CRM environments. Expanding Operational AI Despite rapid investment in AI, many enterprises are still not seeing […]

Expedia bets on creator-led marketing with IShowSpeed partnership

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America

Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media sales and service. Expanding Broadsign’s regional presence, the newly formed role is designed to provide additional support to customers and partners [...] The post Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America appeared first on ExchangeWire.com.

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The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets

The quiet merger of shelf space and screen space has real implications for retail investment

The CW Inks Streaming Partnerships With ESPN and The Roku Channel

The CW looks to expand beyond linear with streaming deals ahead of upfront.

The promise and threat of AI, as understood through the eyes of Possible

Nielsen's Peter Naylor, Multilocal's Fern Potter and Crossmedia's Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.

Sprouts’ Achilles’ heel is affordability. Can its new loyalty program mend that?

The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the payoff may take a while.