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20,358 articles covering the AdTech ecosystem
AI Is Changing the Ad Fraud Fight
Ad fraud isn’t new to anyone running acquisition budgets across dozens or hundreds of locations. Multi-location marketers and agencies have dealt with click farms, bot traffic, and inflated app installs for years. What’s changing is the machinery behind the fraud. AI-driven ad fraud can now manufacture outcomes that mimic campaign success at a scale and level […] AI Is Changing the Ad Fraud Fight first appeared on Street Fight.
Boston Beer hires tech-savvy CMO to hone data-driven marketing
Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign.
How AI Is Reshaping Search Intent – What 2 Studies Reveal via @sejournal, @ClaraSoteras
Search intent is fracturing across AI Mode, video platforms, and zero-click results and Google's own metrics reveal what actually earns clicks now. The post How AI Is Reshaping Search Intent – What 2 Studies Reveal appeared first on Search Engine Journal.
DV Strengthens European Leadership Team with Appointment of Fiona Salmon as Regional VP, Northern Europe
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (9th September, 2026) announced the appointment of Fiona Salmon as regional vice president, Northern Europe. In this role, Salmon will lead DV's commercial [...] The post DV Strengthens European Leadership Team with Appointment of Fiona Salmon as Regional VP, Northern Europe appeared first on ExchangeWire.com.
Morgan & Morgan injury law firm unveils ‘Slip & Fall’ Fashion Week collection
The six-piece runway collection references gauze, hospital gowns, braces, torn clothing and more.
Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group
Ruhanen has been with Omnicom for roughly 22 years.
Caesars Sportsbook hypes revamped app with a looksmaxxed Clay Matthews
Fellow Kids gives the NFL legend an extreme makeover to introduce the betting brand’s redesigned mobile app.
2026 NFL Ad Tracker: A Running List of the Best Early Season Ads
The fan's guide to which brands are getting in the game for the NFL in 2026.
Publicis Really Didn’t Have to Choose Between Coke and Pepsi
Agencies seem to be the only business still beholden to conflict of interest.
State of AI Report: Only One-Third of Enterprises Using AI Are Putting Agents to Work
Tempo Software’s 2026 State of AI in Portfolio Management Report finds that production agents and prescriptive tools will define the future of project delivery success, transparency of AI ROI Report highlights: Adoption outpaces deployment: 91% are piloting or using AI, but only 33% delegate real delivery work to agents. Reporting leads decision-making: 47% use AI for reports […]
HiveMQ Launches Platform to Turn Real-Time Manufacturing Plant Data into Operational Intelligence
New platform helps manufacturers reduce downtime, improve efficiency and replicate proven operational improvements from one plant across the enterprise HiveMQ announced the launch of HiveMQ Platform, a single system for manufacturers to connect, contextualize, analyze and act on operational data in real time. The industrial data platform for agentic AI brings data streaming, intelligence and […]
Ataccama brings data trust to Apache Ossie, enabling AI agents to verify data quality before acting
Open-source converter helps AI agents understand what enterprise data means and whether it is fit for use, with trust signals that span source systems and data platforms Ataccama, the data trust company, will open-source a converter that carries governed business definitions and current data quality signals into Apache Ossie (Incubating). Apache Ossie is the open […]
Base44 Integrates Native Google Ads Campaign Management for App Builders
The Base44 marketing tools now span discovery, promotion, and acquisition, providing builders access to create a live Google Ads Performance Max campaign directly from the Base44 chat. Base44, the AI-powered platform that enables anyone to create production-ready applications using natural language, announced an expansion of its marketing tools with the launch of Google Ads Performance […]
Haivision and Cyanview Partner to Deliver Integrated Advanced Camera Control on Falkon X4 Mobile Video Transmitter
Combined solution gives broadcasters a complete remote production workflow while reducing setup complexity Haivision, a leading global provider of mission-critical, real-time video networking and visual collaboration solutions, announced a new technology partnership with Cyanview, the Belgian company behind the industry-standard RIO camera control ecosystem. Through this collaboration, Cyanview’s RIO technology is now embedded directly inside the Falkon X4 mobile video transmitter, transforming the […]
Vertesia Brings its AI-Native Content Platform to Google Cloud Marketplace
New listing gives Google Cloud customers a streamlined path to manage enterprise content, prepare it for AI, and operate governed agents at production scale Vertesia, developer of a leading AI-native content platform, announced the availability of its platform on Google Cloud Marketplace. The listing gives Google Cloud customers a streamlined way to procure and deploy […]
Sydney Sweeney Goes Nude in Provocative Ad for Novig Sports Betting App
Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports betting app and prediction marketing for fans of football, baseball, soccer, tennis and more. The “Euphoria” star goes nude in the ad and poses with a variety of sports equipment, like footballs, basketballs, a hockey net and other athletic gear. “Think […]
Why brand personality matters more than ever
Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.
Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
New York, NY – September 09, 2026 – Artificial intelligence is becoming an everyday shopping companion, helping consumers research products, compare options and make decisions. But as AI plays a larger role in product discovery, with nearly three-quarters (72%) of consumers using general-purpose AI assistants for shopping-related decisions, brands and AI platforms face a growing … Continued The post Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB appeared first on IAB.
Hyundai CMO on why Scarlett Johansson is replacing Jason Bateman as the brand’s voice
Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting a child’s battle against cancer.
Your next CMO will come from marketing operations
The CMO role is evolving, from creative to technical, and it may have finally found a C-suite ally in the CIO. The post Your next CMO will come from marketing operations appeared first on MarTech.
TV Manufacturer Telly Touts Programmatic Home Screen Ads
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. The post TV Manufacturer Telly Touts Programmatic Home Screen Ads appeared first on AdExchanger.
Brands Are Tracking AI Visibility, But Are They Measuring The Right Things? via @sejournal, @MattGSouthern
AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next. The post Brands Are Tracking AI Visibility, But Are They Measuring The Right Things? appeared first on Search Engine Journal.
Ad-Supported SVOD Uptake is “Increasingly Inevitable” Finds IPA
The launch of ads on Netflix in 2022 proved something of a watershed moment, turning the most-used SVOD service in the UK into a commercial media environment, and prompting other streaming companies to introduce their own ad-supported models. And over the subsequent four years, tracking of audience behaviour has dispelled the notion that consumers would Read More