6,603 articles covering the AdTech ecosystem
Burger King, Wendy’s and A&W executives post their own burger bites after Chris Kempczinski’s meme-making taste test.
The case for increasing investments in news advertising to grow your business.
WNT reclaimed the demo lead by way of 39,000 additional viewers.
Hall's promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses.
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.
Google updated AI Mode to change how it displays recipes and links to the creators The post Google Updates AI Mode Recipe Sites Results In Response To Backlash appeared first on Search Engine Journal.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
NEW YORK, NY, March 4, 2026 — Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced significant updates to its Multi-State Privacy Agreement (MSPA), representing the most substantive amendments to the framework since 2023. The updates are designed to aid advertisers’ compliance and business objectives by simplifying privacy law … Continued The post IAB Announces Most Significant Update in Years to Multi-State Privacy Agreement appeared first on IAB.
Amsterdam brings museum masterpieces into the streets, and A&W Canada spoofs that awkward McDonald’s CEO video.
Standard demographic data not delivering the results you need? Learn how economic insights can help drive double-digit conversion lifts while cutting ad spend.
Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.
From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.
The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
A+E Global Media announces new content and brand creative studio.
GMA was the only morning show with week-to-week gains in both measured categories.
Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.
Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.