Ad-Supported SVOD Uptake is “Increasingly Inevitable” Finds IPA

The launch of ads on Netflix in 2022 proved something of a watershed moment, turning the most-used SVOD service in the UK into a commercial media environment, and prompting other streaming companies to introduce their own ad-supported models. And over the subsequent four years, tracking of audience behaviour has dispelled the notion that consumers would Read More

Last updated Sep 9, 2026 by ATDb automated enrichment