News
20,363 articles covering the AdTech ecosystem
Hyundai CMO on why Scarlett Johansson is replacing Jason Bateman as the brand’s voice
Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting a child’s battle against cancer.
Your next CMO will come from marketing operations
The CMO role is evolving, from creative to technical, and it may have finally found a C-suite ally in the CIO. The post Your next CMO will come from marketing operations appeared first on MarTech.
TV Manufacturer Telly Touts Programmatic Home Screen Ads
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend. The post TV Manufacturer Telly Touts Programmatic Home Screen Ads appeared first on AdExchanger.
Brands Are Tracking AI Visibility, But Are They Measuring The Right Things? via @sejournal, @MattGSouthern
AI visibility tools track brand mentions and citations, but marketers need outcome data to know what those movements mean and what to do next. The post Brands Are Tracking AI Visibility, But Are They Measuring The Right Things? appeared first on Search Engine Journal.
Ad-Supported SVOD Uptake is “Increasingly Inevitable” Finds IPA
The launch of ads on Netflix in 2022 proved something of a watershed moment, turning the most-used SVOD service in the UK into a commercial media environment, and prompting other streaming companies to introduce their own ad-supported models. And over the subsequent four years, tracking of audience behaviour has dispelled the notion that consumers would Read More
The Farmer’s Dog kicks off new NFL partnership with Cam Skattebo spot
The Giants running back appears with his rescue dog Duke as the NFL signs its first official pet food partner.
Baker Mayfield Turns His Every Man Jack Partnership Into a Signature Collection
The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and philanthropy.
A better way to answer the AI ROI question
A three-layer framework separates AI foundations, working systems, and business outcomes without claiming revenue that can’t be proved. The post A better way to answer the AI ROI question appeared first on MarTech.
What WYSIWYG editors can teach us about AI and jobs
From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them. The post What WYSIWYG editors can teach us about AI and jobs appeared first on MarTech.
Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?
Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed a chief AI officer and outright acquired an AI company. AI is becoming an operational layer of the business itself […] The post Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s? appeared first on AdExchanger.
Velotix: Data Democratization Is the Next Competitive Frontier for Singapore’s Digital Economy
Velotix highlights how AI-powered data governance can help Singapore enterprises democratize data securely while maintaining PDPA compliance and control. Velotix CEO Dr. Adi Hod outlines how AI-powered, dynamic data governance can help Singapore enterprises open up enterprise data safely — without compromising PDPA compliance or security Data democratization is not about opening everything to everyone. […]
BounceBack AI Launches to Turn Email Bounces into Revenue Opportunities
New AI platform identifies people behind hard bounces, tracks career moves, and helps companies reconnect with buyers when they are most open to new solutions BounceBack AI (www.bouncebackai.ai) today announced the launch of its AI-powered platform that transforms hard email bounces into actionable sales and marketing opportunities. Created through a joint venture between Nurture Marketing […]
Onetag Appoints Peter Wallace as Chief Revenue Officer to Accelerate Global Growth
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, today (9th September, 2026) announced the appointment of Peter Wallace as chief revenue officer (CRO). Wallace will lead Onetag’s global commercial strategy as the company enters its next phase [...] The post Onetag Appoints Peter Wallace as Chief Revenue Officer to Accelerate Global Growth appeared first on ExchangeWire.com.
Ad Age Leading Women Roundtable to tackle how women are creating, owning and reshaping the industry
The Oct. 6 breakfast will explore how women are gaining equity, capital and decision-making authority across the industry.
What small agency leaders value most about the Small Agency Network
Small Agency Network members share what they’ve gained from Ad Age’s year-round community for independent agency leaders.
Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader
The president of Random House Publishing Group shares her career journey in a rapidly changing industry, and reflects on how good storytelling is necessary for strong leadership.
Fallon’s Leslie Shaffer on high-craft storytelling and being creatively generous
Fallon’s chief creative officer makes the case for distinctive work, tactile experiences and creativity without “overthink.”
Brands struggle with purchase consideration amid economic pressures
Mr. Pibb, Cutwater, 7 Brew and Gemini managed to grow purchase consideration in a tough environment, according to Morning Consult’s 2026 Fastest Growing Brands report.
Inside SharkNinja’s playbook for virality and how its marketing and product teams collaborate
Michelle Crossan-Matos, chief brand and experience officer, on how SharkNinja mines consumer insights through AI and social listening to create products it knows will become customer favorites.
How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes
PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech services.
ADWEEK Appoints Tim Hart Chief Operating Officer
ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a media, events and professional-intelligence platform.
Amid AI Hype, Autodesk Turns the Spotlight on Human Makers
Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.
Search Everywhere: Why Marketing Teams Need To Rethink Visibility, Measurement, And Content Operations For AI Discovery
Most marketing teams are still measuring a version of search that users have already left behind. Some are experimenting with optimizations for the new search era we find ourselves in, but most are still determining how to measure visibility in AI-driven discovery environments. Survey data research from Adobe for Business found that 98% of marketers […]
Clutch Report: 53% of Consumers Are Less Likely to Buy From Brands Using AI on Social Media
53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of consumers have encountered AI-generated content, while 53% are less likely to purchase from brands they know […]