News

The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.

A+E Global Media announces new content and brand creative studio.

GMA was the only morning show with week-to-week gains in both measured categories.

Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP. The post Amazon Audiences Are Coming To Netflix appeared first on AdExchanger.

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently. The post SEO Vs. PPC Strategy: What’s Right For Your Business? appeared first on Search Engine Journal.

Redesign enterprise SEO from a downstream audit function into an embedded capability that shapes structure and eligibility. The post Why Most Enterprise SEO Operating Models Are Structurally Broken appeared first on Search Engine Journal.

Uncover the truth behind the Google Zero narrative and its implications for traffic from Google Search and Discover. The post Google Zero Is A Lie appeared first on Search Engine Journal.

Campaign created by Lola Madrid.

Leo UK made the work.

In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI... The post The Survival of the Scarcest: Why AI Favours the Premium Publisher appeared first on ExchangeWire.com.

Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...] The post Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising appeared first on ExchangeWire.com.

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study.  The new research reveals that viewers across Europe have bought into streaming TV, with many [...] The post FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience appeared first on ExchangeWire.com.

Leo UK builds new campaign around real phone galleries that often lead to a McDonald’s stop.

The campaign pairs a jazz-inspired MacBook Pro performance piece with a tabs-filled MacBook Air story.

Ads from nice&frank and director Elliott Power turn obsessive condiment testing into stylized comedy.