News
11,232 articles covering the AdTech ecosystem
TFSF Ventures Publishes Six-Layer AI Deployment Methodology for Nonprofit Organizations
TFSF Ventures FZ-LLC has published a comprehensive deployment methodology for nonprofit organizations implementing AI agents across Salesforce Nonprofit Cloud, Blackbaud Raisers Edge NXT, and legacy CRM environments. The publication identifies CRM compatibility as the primary constraint on nonprofit AI adoption, documenting how donor records, gift histories, grant pipelines, volunteer rosters, and program participation flow through […]
B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts via @sejournal, @alexanderkesler
Learn three tactics for AEO/GEO, review platform optimization, peer community engagement, and technical validation that inform B2B buyer shortlists of vendors. The post B2B Buyers Choose A Vendor Before They Reach Out – 3 Ways To Be Visible When It Counts appeared first on Search Engine Journal.
Omnicom revenue grew 3.9% in Q1 after IPG acquisition
Business in the US contributed to 61.4% of Omnicom’s core operations revenue.
Advertisers set to double down on audio spend
Research was based on responses from 1000 agencies and advertisers across Europe.
Jaguar Land Rover completes "period of exclusivity" with WPP
Official appointment of WPP edges closer.
Why a creative is seeking Cannes gold after using AI to 'hug' late mum
Roman Jonsson, head of creation at Hamburg agency Faktor 3. has made it to the final round of the $1m competition. For selfless reasons and against a sad backdrop, his hope is now for Cannes success.
Out of the restaurant and into the kitchen: why brands are rejecting ad agencies serving "overbaked" ideas
Collaboration between clients and agencies on creative ideas is on the rise as brands seek greater chemistry with the people working on their brief and a broader remit, rather than viewing agencies simply as “problem-solvers”.
Neverland wins IG creative account
The win follows a competitive pitch.
Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems
In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad tech in 2026 are not just being [...] The post Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems appeared first on ExchangeWire.com.
Expedia becomes IShowSpeed’s first travel partner as it enters livestreaming
IShowSpeed, who has turned his travels into livestreamed spectacles, is now backed by his first-ever “official travel partner,” Expedia.
Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely. The post Gartner: 40% of agentic AI projects will fail, making humans indispensable appeared first on MarTech.
A New Standard For Transparency In CTV: What Advertisers Should Expect
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% of advertisers say inventory quality and transparency are critical when selecting a streaming TV partner, while 90% prioritize reporting transparency […] The post A New Standard For Transparency In CTV: What Advertisers Should Expect appeared first on AdExchanger.
AI Adoption Is No Longer the Advantage – Execution Is, Finds New Responsive Study
2026 State of Strategic Response Management Report reveals widening AI divide as a nine-point revenue growth gap separates leaders from novices AI has moved from promise to proof and companies are now under pressure to show results. That’s according to the 2026 State of Strategic Response Management (SRM) Report, released by Responsive, the leader in […]
Rahul Mishra and Rachel Cohen Strengthen YLinkTech AI and Software Services
Orlando technology company supports MVPs, AI automation, product engineering, apps, ecommerce, staffing, and custom software. YLinkTech, the Orlando based technology services brand of YLINK LLC, is strengthening its focus on helping startups and growing companies turn product ideas into practical digital systems. Led by Founder Rahul Mishra and Co founder Rachel Cohen, the company provides […]
DigitalOcean Launches Inference Engine with New Capabilities for Production AI, Including Inference Router for Efficient Scaling of Agentic Workloads
Built alongside early design partners, the Inference Engine gives AI developers unified control over performance, cost, and scale — with customers reporting up to 67% lower inference costs. DigitalOcean announced the launch of its Inference Engine, a set of new production capabilities that give AI builders exceptional performance and unified control over how they run, scale, […]
ImageKit Introduces a Strapi Plugin for Media Management and Delivery to Ease Everyday CMS Workflows
This integration offers frictionless media operations for teams already using ImageKit and the Strapi CMS ImageKit, a unified image and video API platform with integrated AI-powered Digital Asset Management (DAM), announced the release of its plugin for Strapi CMS, available for Strapi v5 and later. The plugin integrates ImageKit’s image optimization, transformation, and AI-powered DAM […]
Grape Launches Industry First AI Marketplace Builder
Grape launches an AI Builder feature that allows anyone to create web3 marketplaces in seconds with natural language prompts. Grape Launches AI-Powered Web3 Marketplace Builder, Expanding Its AI Infrastructure Capabilities Grape today announced a major upgrade to its AI Builder platform, introducing the ability to generate fully functional Web3 marketplaces directly through AI-driven prompts. This […]
In The Agentic Era of AI, Appian Emerges as a Vital Partner to Help Businesses Harness its Capabilities
Software platform company, Appian, is empowering businesses and organisations by providing them with the technology to harness the full capabilities of AI’s ‘agentic era’. Modern businesses have struggled to implement AI in a way that brings tangible results. 78% of respondents to Mckinsey’s ‘State of AI’ survey reported that they use AI in some capacity, […]
Redefine ROI Launches Generative Engine Optimization (GEO) Service to Help Brands Get Cited by ChatGPT & Google AI
Redefine ROI’s Generative Engine Optimization service helps brands get cited by ChatGPT, Gemini, and Google AI Overviews – starting at ₹35,000/month. Redefine ROI, an AI-driven SEO agency in Noida, India, has launched a new Generative Engine Optimization (GEO) service for a search world where AI engines, not blue links, answer buyers’ first questions. The service fills […]
Dataline Launches Wodwo AI-Powered Self-Serve Audience Creation Tool, Helping Advertisers Reach Customers Efficiently
Leading data co-op puts agentic selection tools directly in the hands of brand marketers to build audience segments at the speed of AI Dataline, a leading provider of quality marketing information, today announced the launch of Wodwo, a self-serve platform for creating custom digital audience segments for advertising. Brands can now upload their first-party data to […]
Ferretly, AI-Leading Background Screening Firm Launches Major Platform Updates
Ferretly’s largest platform release adds AI video intelligence, global sanctions screening, and agentic profile discovery—redefining digital risk. Ferretly, a leader in AI-driven social media screening and behavioral intelligence, today announced the launch of its most advanced platform release to date. Built entirely in-house, this release offers breakthrough capabilities in video analysis, global sanctions screening, agentic […]
Box Named a Leader in the 2026 Gartner® Magic Quadrant™ for Document Management
Recognized for Completeness of Vision and Ability to Execute Box, Inc. , the leading Intelligent Content Management platform, announced that it has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Document Management. Marketing Technology News: MarTech Interview with Max Groth, CEO at Decentriq Box named a Leader in the 2026 Gartner® Magic […]
Coors Light elongates name to celebrate World Cup goals
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.
Comparison Of AI Citation Patterns Offers Strategic SEO Insights via @sejournal, @martinibuster
A comparison of 5 AI search engines show they cite different sources but converge on citing brands, a key to SEO for AI search. The post Comparison Of AI Citation Patterns Offers Strategic SEO Insights appeared first on Search Engine Journal.