Search Everywhere: Why Marketing Teams Need To Rethink Visibility, Measurement, And Content Operations For AI Discovery

Most marketing teams are still measuring a version of search that users have already left behind. Some are experimenting with optimizations for the new search era we find ourselves in, but most are still determining how to measure visibility in AI-driven discovery environments. Survey data research from Adobe for Business found that 98% of marketers […]

Last updated Sep 9, 2026 by ATDb automated enrichment