News

Imagination, aphantasia and what it reveals about AI audiences

Synthetic audiences have enormous potential but should be used in tandem with human-based means of research.

Movers & Shakers: Omnicom, McCann, Initiative, BMB, Google, Allwyn, Arla Foods, Telegraph and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across adland.

McCann hires Jessica Gibb as chief marketing officer

Role works across offices in London, Bristol, Leeds, Manchester, Birmingham and Milton Keynes.

Are agencies making the ‘wrong promises’ in pitches?

Publicis Groupe warned of “a race to the bottom” and industry job cuts in a film released last month.

PMG bags Michael Kors EMEA media account

Appointment follows a competitive pitch against two others.

Médecins Sans Frontières appoints Medialab to media account

MI Media was the incumbent.

Gala experience brings small moments of joy to Manchester and Brighton

Capture Communications created the activation.

Campaign Big Awards deadlines approaching

Jury to be co-chaired by VCCP's Darren Bailes and Edelman's Kate Stanners.

Helen Rhodes, Lolly Thomson, Tracey Brader and Mark Elwood on judging at Cannes Lions

Campaign asks UK-based Cannes Lions judges about their experiences.

The last tango of Halifax

As Lloyds retires the Halifax brand, New Commercial Arts' David Golding looks back at his time working on its advertising account.

Sainsbury’s launches summer campaign featuring inner food monologues

New Commercial Arts created the campaign.

Loveholidays pop-up celebrates crisps from around the world

Ark Agency created the experience.

Pitch Update: Adidas, Weetabix, Dishoom, Jaecoo, Wall's, Heathrow, Alpen, Jus-Rol and more

Campaign's weekly round-up of pitches, reviews and account wins.

Reese’s Puffs - Eat ’Em Up by GloRilla - 1m43s

10 top grocery executive changes in June

Ahold Delhaize named a new CEO for its stateside division while King Kullen appointed its first female president and Sam’s Club’s chief experience officer departed.

Stitch Fix expands AI image generation to improve personalization

With Stitch Fix Vision, users can now create photos of themselves on demand in recommended outfits.

Moburst Acquires Hyperzon, Adding Amazon Marketing to Its Full-Funnel Offering

Acquisition will give clients dedicated Amazon capabilities as Moburst accelerates its acquisition strategy following an $11.8 million investment from Chrysalis Holdings Moburst, the global leader in digital marketing and AI-powered solutions, announces its acquisition of Hyperzon, a full-scale Amazon marketing agency that helps brands grow, optimize and scale their e-commerce presence. Hyperzon has worked with […]

From SaaS to OaaS: BearingPoint expands its business model and launches outcome-based marketplace

The new BearingPoint Store brings together AI agents, software products, and outcome-based services to help enterprises translate investments into measurable business results, on a trusted, GDPR-compliant foundation. Management and technology consultancy BearingPoint introduces the BearingPoint Store, a new marketplace that enables enterprises to discover, combine, and scale software solutions with a clear focus on business outcomes […]

Sopra Steria Elevates Service Center Performance with NiCE, Advancing AI-Driven Operational Excellence Across Europe

With NiCE CXone and Copilot, Sopra Steria has a secure platform which consolidates communication channels into a single agent interface where 90% of calls are answered within 20 seconds NiCE announced that Sopra Steria, a major European technology leader with 50,000 employees across 30 countries, is advancing its service center operations with NiCE’s leading CX AI platform, CXone, bringing […]

VitalPBX Releases VitXi 4.6.0-4 With Advanced Auto Answer Controls, Centralized Tagging, and Customizable Email Template

Update to the award-winning WebRTC softphone gives administrators finer control over call handling, conversation organization, and branded system communications VitalPBX, developer of the award-winning enterprise PBX platform built on Asterisk, today announced the release of VitXi 4.6.0-4, an update to its browser-based WebRTC softphone that introduces Advanced Auto Answer Settings, a centralized Tags & Labels system, and […]

HKA Marcom Appoints Cierra Lunde to Lead Strategic Content Division for Quantum Clients

World’s Leading Quantum PR Agency Expands Content Marketing Services with Renowned Quantum Communicator to Complement Media Relations HKA Marketing Communications, the first and only public relations agency dedicated to the global quantum technology industry, today announced the addition of Cierra Lunde to its team and the launch of its Strategic Content Division. We have been […]

Powerfleet Launches AI-Powered SafeGuard to Help Australian Operators Predict and Prevent Driver Risk With Advanced AI Video Intelligence

Real-time risk management solution helps Australian on-road safety teams proactively identify high-risk driver behaviour and focus attention where it matters most Powerfleet, a global leader in AIoT software-as-a-service (SaaS) solutions for mobile asset management, today announced the Australian launch of SafeGuard, an AI-powered risk intelligence solution designed to help operators identify, prioritise and address high-risk […]

Jamloop Launches Co-Managed CTV, Pairing its CTV-First Platform with the Media Expertise Brands and Agencies Trust

Flexible operating model gives advertisers and agencies more control over how streaming TV gets run, with options for self-serve, co-managed, and managed service Jamloop, the performance CTV platform built to connect streaming TV advertising to measurable business growth, announced the launch of Co-Managed CTV. The new operating model pairs Jamloop’s media services—long trusted by brands […]

A Practical Guide For Creators Turning Real Videos Into Animated Content

Learn how to turn real videos into animated content with GoEnhance AI’s video-to-animation workflow, including footage tips, use cases, and review checks. Video creators are experimenting with animation in a different way than they did a few years ago. Instead of opening a blank timeline or hiring a full animation team, many are starting with […]