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11,230 articles covering the AdTech ecosystem
How TV is Embracing its Outcomes Era
The moves we're seeing in the TV advertising world to embrace outcomes is "long overdue" says Rob McLaughlin, Founder & CEO of Audiences. But the opportunity to target and measure outcomes has never been greater according to McLaughlin, as addressability in TV has "exploded" over the last few years. In this interview, McLaughlin discusses what's Read More
Omnicom Says it’s $1 Billion into its $3.2 Billion Asset Sell-Off
Five months on from completing its $13.5 billion acquisition of rival agency group IPG, Omnicom is planning to divest assets worth approximately $3.2 billion in annual revenue, the holding company told investors during its Q1 earnings call. The $3.2 billion figure represents an advance on the $2.5 billion estimate that Omnicom gave in its Q4 Read More
Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy
Rakuten International and impact.com announced a strategic alliance to modernise the affiliate and performance marketing ecosystem. The collaboration unites Rakuten Advertising’s global partner relationships, managed services, and performance intelligence; Rakuten Rewards’ Cash Back shopping platform and consumer reach; and impact.com’s leading [...] The post Rakuten & impact.com Announce Alliance to Scale the Global Partnership Economy appeared first on ExchangeWire.com.
Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign
Kargo, a global leader in breakthrough advertising solutions, today (29th April, 2026) announced the success of its latest campaign with United Colours of Benetton (UCB) India, delivering measurable in-store traffic during the highly competitive festive shopping season. Faced with the challenge [...] The post Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign appeared first on ExchangeWire.com.
How Virgin Voyages put more than 1,000 creators on a cruise—and bet on scale over control
Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.
How to land a junior ad agency job—what leaders say works as roles change due to AI
Agency executives and hiring managers share what skills they are looking for in junior talent as they retool jobs in the wake of AI.
Domino’s CMO on navigating the pizza value marketing wars
Domino’s Pizza CMO Kate Trumbull on deals, “talk value” and rethinking promotions.
Coors Light’s new marketing leader on boosting consumer connections, including with the World Cup
Matt Carpenter recently joined Molson Coors from Kraft Heinz.
Supergoop Partners With Target and the PGA as It Chases Mass Appeal
The brand hires January Digital to handle its media.
Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking
A new series of events lets brands get to know dozens of creators at once.
National Life Group Appoints Matthew Frazee as Chief Financial Officer to Support Continued Organizational Growth
National Life Group recently announced the appointment of Matt Frazee as Chief Financial Officer of the organization. National Life Group recently announced the appointment of Matt Frazee as Chief Financial Officer of the organization. Frazee joined National Life Group in 2011 as Vice President and Controller. He moved into the Operations organization in 2016 and […]
SAS expands SAS Viya with governed AI assistants and agentic AI capabilities
New AI assistants and agent infrastructure help business and analytics teams move from experimentation to governed, production-ready intelligence SAS, a global leader in data and AI, announced expansions to SAS® Viya® that advance the platform’s agentic AI features, introducing new AI assistants, agent infrastructure and acceleration tools. Together, these updates build on SAS Viya’s existing […]
MarTech Interview With Jana Jakovljevic, SVP, Partnerships @ Cognitiv
Jana Jakovljevic, SVP, Partnerships at Cognitiv discusses the impact of AI on modern advertising while taking us through the highlights of Cognitiv’s newest enhancement: AudienceGPT. Catch the complete Q&A: __________ Hi Jana, take us through your time in martech and your role at Cognitiv? I’ve spent more than two decades at the forefront of advertising […]
Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] via @sejournal, @lorenbaker
Discover the criteria behind AI answers. Learn how to optimize your content for visibility in AI-driven environments. The post Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] appeared first on Search Engine Journal.
Mirror, Mirror… Are LLMs the Fairest of them All?
Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the latest ad tech fairy tale... The post Mirror, Mirror… Are LLMs the Fairest of them All? appeared first on ExchangeWire.com.
Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace
In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot. The post Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace appeared first on ExchangeWire.com.
Omnicom Q1 earnings climb 12% following IPG acquisition
Business in the US contributed to 61.4% of Omnicom’s core operations revenue.
Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing
In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […] The post Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing appeared first on AdExchanger.
‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The ad industry’s hottest M&A target isn’t what you think.
Podcast engagement drives brand audio spending ahead of World Cup
Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer's big moment.