News
20,363 articles covering the AdTech ecosystem
Clum Creative Reports 10x ROI and 104% More Appointments with ZoomInfo
The video production company replaced a rotation of unreliable data tools with ZoomInfo and now sources nearly all of its new business from the platform. ZoomInfo , the all-in-one AI GTM platform, has reported that Clum Creative, an independent video production company, has driven a 10x return on investment on its use of ZoomInfo, according […]
TechDigital Labs Strengthens E-Commerce Search Strategies to Help Stores Attract Qualified Buyers
TechDigital Labs has strengthened its E-Commerce SEO strategies for online stores. The update will help increase the visibility of e-commerce products and redirect more relevant traffic to them through organic search. The enhanced strategies are aimed at the most critical features of e-commerce search. These are product and category pages, keyword targeting, the structure of the website, internal […]
IDX Expands European Footprint, Bolsters Management Team, and Strengthens Data Capabilities Following Outstanding 56% H1 Growth
Strategic communications and marketing agency IDX has expanded its global operational footprint and increased overall headcount by over 20% since January following a wave of new client wins this year. To support this growth, the business has enhanced the leadership team with the appointment of Clare Donald as Chief Production Officer, while Danny Russell has joined as […]
Clinch Expands London Presence with New Central Office and Appointment of Colin Cherry as VP of Growth, EMEA
Former The Trade Desk and Criteo executive will lead regional growth as Clinch deepens support for brands and agencies across EMEA Clinch, the agentic operating system for omnichannel advertising, announced the appointment of Colin Cherry as Vice President of Growth, EMEA, and an office move and expansion, opening a new London hub in Soho. The […]
Ferretly Closes the Video Blind Spot in Social Media Screening With Full YouTube Analysis
Platform now analyzes what a subject posts, says and shows on camera, frame by frame, with every finding built for human review Ferretly, an AI-powered social media background screening platform, today announced full YouTube analysis, an expansion of its public social media coverage that examines the video content itself, not just the channel name attached […]
Grasp Technologies Strengthens Leadership Across Strategic Growth, Product Management and Customer Experience
Grasp Technologies Strengthens Leadership Across Strategic Growth, Product Management and Customer Experience Tina Quattlebaum promoted to Chief Customer Officer; Nick Duenholter joins as Vice President, Commercial Growth & Partnerships; and Erik Dielschneider named Director of Product Management Grasp Technologies, a leading provider of travel data, analytics, and automation solutions, today announced three leadership appointments designed […]
Study Finds ChatGPT and Gemini Misjudge Their Own Communication Style
Blind DiSC-based ratings found a mismatch between self-described and observed communication style for two of three major AI chatbots. A new exploratory study by DiSCprofiles examined whether the communication style that major AI chatbots attribute to themselves matches how their actual responses are perceived by independent human raters. The study compared ChatGPT, Claude and Gemini across […]
VideoGen raises $3.3M seed as its AI video platform passes 5 million users
Bootstrapped on $30K of internship savings, the Y Combinator-backed startup now serves users in more than 190 countries VideoGen, an AI video platform whose agents work with users through structured workflows to create fully editable, copyright-free videos, has passed 5 million users in more than 190 countries and today announced a $3.3 million seed round. […]
The AI Citation Mistake: Optimizing For Google, Not For Sources via @sejournal, @lorenbaker
Page-one rankings don't earn AI citations. Learn which sources ChatGPT, Perplexity, and Gemini trust in your industry, and how to get published by them. The post The AI Citation Mistake: Optimizing For Google, Not For Sources appeared first on Search Engine Journal.
Clinch Expands London Presence with New Central Office Appointment of Colin Cherry as VP of Growth, EMEA
Clinch, the agentic operating system for omnichannel advertising, today (9th September, 2026) announced the appointment of Colin Cherry as vice president of growth, EMEA, and an office move and expansion, opening a new London hub in Soho. The moves [...] The post Clinch Expands London Presence with New Central Office Appointment of Colin Cherry as VP of Growth, EMEA appeared first on ExchangeWire.com.
Mosquito Bites and the Advertising Attribution Itch
In this week's column, Shirley Marschall looks at why attribution in advertising is a lot like working out which mosquito bit you on holiday... The post Mosquito Bites and the Advertising Attribution Itch appeared first on ExchangeWire.com.
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...] The post Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks appeared first on ExchangeWire.com.
Innovid Expands NIVO with Meta Ads MCP Integration
Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers [...] The post Innovid Expands NIVO with Meta Ads MCP Integration appeared first on ExchangeWire.com.
AI Visibility For Local Businesses: How To Get Recommended By ChatGPT & AI Overviews In 90 Days via @sejournal, @reviewlyAI
Explore the significance of AI visibility for local businesses. Learn what makes some businesses stand out in AI searches. The post AI Visibility For Local Businesses: How To Get Recommended By ChatGPT & AI Overviews In 90 Days appeared first on Search Engine Journal.
The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask
For 22 years, I have worked on the buy side—across agencies, brands and now at their intersection—helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear common cause: buyers are exhausted. They spend too much time tracking changes, managing campaign and budget risk and reverse-engineering charges. […] The post The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask appeared first on AdExchanger.
Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service
Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn. The post Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service appeared first on AdExchanger.
Google Ads Introduces Local Customer Optimization via @sejournal, @brookeosmundson
Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure in-store purchases. The post Google Ads Introduces Local Customer Optimization appeared first on Search Engine Journal.
Marketers say they want transparency—their ad spending says performance matters more
Brands continue to funnel money into black-box performance platforms from Google and Meta, according to a new Madison and Wall forecast.
New Hyundai Campaign Casts Childhood Cancer Survivors As Warriors
The automaker's 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before the cars.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.
Future of TV Briefing: Where have all the cord-cutters gone?
This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV.
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat
What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle their offerings with entertainment studios and other content providers, but never […] The post Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat appeared first on AdExchanger.
Top 5 Branded Videos of the Week: The big dogs
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […] Visit Tubefilter for more great stories.