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WPP CFO says The Trade Desk operates in a smaller slice of the ad market | ATDb

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WPP CFO says The Trade Desk operates in a smaller slice of the ad market

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

DigidayApril 29, 2026Seb JosephRead original

Last updated Apr 29, 2026 by RSS Ingestion

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Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.