How TV is Embracing its Outcomes Era
Articlevideoweek.com
The moves we're seeing in the TV advertising world to embrace outcomes is "long overdue" says Rob McLaughlin, Founder & CEO of Audiences. But the opportunity to target and measure outcomes has never been greater according to McLaughlin, as addressability in TV has "exploded" over the last few years. In this interview, McLaughlin discusses what's Read More
Last updated Apr 29, 2026 by ATDb automated enrichment