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16,454 articles covering the AdTech ecosystem
ThoughtSpot Named a Leader in the 2026 Gartner® Magic Quadrant™ for Analytics and BI Platforms
Recognition Acknowledges ThoughtSpot’s Vision for Agentic Analytics, Trusted AI, and Enterprise Intelligence at Scale ThoughtSpot, the Agentic Analytics Platform company, today announced that Gartner, Inc. has positioned the company in the Leaders Quadrant of the 2026 Gartner® Magic Quadrant™ for Analytics and BI Platforms. A complimentary copy of the report can be found here. As enterprises […]
Creatio Partners with ALKEMIA to Accelerate AI-Native Transformation Across the Americas
The new partnership empowers organizations to accelerate AI adoption and scale intelligent automation without limits Creatio, a global vendor of an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale, today announced a partnership with ALKEMIA, an international technology consulting company specializing in […]
‘Doctor’ Donald Trump Posts AI Video Dragging Rosie O’Donnell, Whoopi Goldberg, Robert De Niro and More for Suffering From ‘Trump Derangement Syndrome’
Heading into the July 4 long weekend, President Donald Trump shared a late-night social media post slamming some his biggest celebrity critics as suffering from the imaginary “Trump Derangement Syndrome.” In an AI video posted on Trump’s Truth Social account just before midnight Wednesday, the president is dressed as “Dr. Trump” and, in the soothing […]
How Tom Holland’s nonalcoholic Bero breaks through with brand partners
Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.
Mike’s Hot Honey spurs experimentation with soccer-infused campaign
The multichannel marketing push is an extension of the “Drizzle The Mike’s” platform, which seeks to place the brand at culturally relevant moments.
How TikTok Shop is changing innovation for food and beverage brands
Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.
Microsoft Just Proved A Point About Search Today via @sejournal, @DuaneForrester
Bing’s latest AI reporting confirms that rankings and citations measure different outcomes, requiring new visibility strategies across AI search. The post Microsoft Just Proved A Point About Search Today appeared first on Search Engine Journal.
Why Swivel Believes Sell-Side Ad Operations are Ripe for AI Automation
When weighing up the impact of AI on the advertising industry, many see a significant opportunity to automate manual process in order to free up human workers for deeper, more strategic task. Ad tech business Swivel launched in the US applying that logic to sell-side ad operations and ad sales, creating tools to handle manual Read More
The Upper Funnel is Hard to Measure in B2B, but That’s an Opportunity for Brands
B2B marketing has become very focused on the more measurable lower-funnel portion of customer journeys says Andrea Sexton, CEO of Ledger Bennett. As a result, some advertisers are wary of investing in harder to measure upper-funnel activity, seeing it as a leap of faith. But that’s not the case, says Sexton, and in fact by Read More
Whoop - In the Blood - 30s
Whoop builds World Cup campaign around Cristiano Ronaldo’s long career
Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.
Profound Launches an AI Agent to Manage End-to-End Marketing
Agentic workflows are becoming standard in the industry, but rising token costs could complicate the shift.
FREE! The email subject line rules that don’t hold up!
New research based on 4.6 billion emails challenges some of marketing's oldest subject line advice and offers a framework for testing what works. The post FREE! The email subject line rules that don’t hold up! appeared first on MarTech.
Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn’t via @sejournal, @gregjarboe
Google's AI Mode data puts hard numbers on a behavioral shift that has already made most 2025 keyword strategies obsolete. The post Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn’t appeared first on Search Engine Journal.
Google’s DMCA Crisis Is Disrupting The Web. It Will Only Get Worse. via @sejournal, @martinibuster
Google's DMCA Crisis is turning a copyright protection system into a tool that bad actors can use against publishers. The post Google’s DMCA Crisis Is Disrupting The Web. It Will Only Get Worse. appeared first on Search Engine Journal.
Relevant Digital Unveils Dynamic Placement Insertion to Boost Publisher Revenue
Relevant Digital has launched Dynamic Placement Insertion, a new feature within Relevant Yield that automatically inserts additional ad placements within existing content environments. The feature helps publishers unlock new revenue opportunities without hardcoded ad placements or extensive development work. Using configurable [...] The post Relevant Digital Unveils Dynamic Placement Insertion to Boost Publisher Revenue appeared first on ExchangeWire.com.
Cooper Flagg and his brothers debut New Balance’s retro-style 950 sneaker
Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday.
New Balance - Cooper Flagg The 950 - 47s
Sports Fans Want Better Experiences, Not Better Algorithms
This post was created in partnership with EY Studio+ Key takeaways Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the […]
AI visibility depends on who writes about your brand
Strong rankings don't guarantee AI visibility. Learn what drives citations and how to measure your brand's presence across AI platforms. The post AI visibility depends on who writes about your brand appeared first on MarTech.
Stop adopting AI and start solving problems
Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk. The post Stop adopting AI and start solving problems appeared first on MarTech.
Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO via @sejournal, @HelenPollitt1
AI bots drain server resources and scrape IP, but blocking them risks invisibility in LLM answers. Here is how to decide. The post Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO appeared first on Search Engine Journal.
AI Workflows Are Not Just About Buying More Media
Agentic AI is changing how agencies plan, buy, activate and optimise media, as well as collapsing the consumer journey. But Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, says this transformation is not just about buying more media, but becoming more precise. "It's not about scale anymore," he says. "The future will belong Read More
Experian & Alliance of Independent Agencies Launch Indie Intelligence Council
The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will [...] The post Experian & Alliance of Independent Agencies Launch Indie Intelligence Council appeared first on ExchangeWire.com.