News
20,366 articles covering the AdTech ecosystem
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat
What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle their offerings with entertainment studios and other content providers, but never […] The post Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat appeared first on AdExchanger.
Top 5 Branded Videos of the Week: The big dogs
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […] Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/06/2026
The #1 channel in the Global Top 50 maintained its lead over the field while moving closer to a ten-digit weekly view count. T-Series, the channel with the most all-time views on YouTube, also led that category on a weekly basis after it collected 930.4 million weekly views. Though T-Series was also #1 last week, its traffic rose by 19% week-over-week. Given the new policy for public view counts on YouTube, one would think that other channels are surging forward to join T-Series near the billion-view threshold. The truth, however, is a bit more complex. Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 09/06/2026
This week, the Global Sub Top 50 is an exclusive club. To qualify for the chart, channels needed to add at least 200,000 new subscribers during the first week of September. Channels from 17 different countries reached that benchmark. Leading the way is Lucan Pevidor, who rules the Global Sub Top 50 for the third week in a row. The Brazilian creator tallied 1.6 million weekly subscribers, putting him well ahead of The Stokes Twins and MrBeast in second and third place, respectively. Visit Tubefilter for more great stories.
Across comparable deals, YouTube Gaming creators are commanding 23% higher rates than Twitch streamers
Across the past two years, a perceivable trend has emerged in the world of digital gaming. Twitch, once synonymous with the world of streamers, has seen its market share dip as rivals like YouTube Gaming and Kick come on strong. A report from Stream Hatchet has also shown Twitch traffic declining year-over-year, while YouTube Gaming surges. Traffic measurements on […] Visit Tubefilter for more great stories.
Google Rolls Out Redesigned Search Results Across The EEA via @sejournal, @MattGSouthern
Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries. The post Google Rolls Out Redesigned Search Results Across The EEA appeared first on Search Engine Journal.
Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMO
Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12.
Suno and Believe Music Announce Strategic Partnership
Suno, the controversial AI music generating platform, continues to make moves toward legitimacy in the music industry: After striking licensing deals with Warner Music and BMG (arguably the third and fourth largest music companies in the world), on Tuesday it has announced a deal with France-based independent music company Believe. The deal also covers TuneCore, […]
Watch the newest commercials from Warby Parker, Hershey’s, Progressive and more
Mara (Natalie Palamides) is an unlikely “momfluencer” in the latest from Progressive.
Coca-Cola to review North America media after Publicis wins PepsiCo
Coca-Cola’s plans follow rival PepsiCo’s decision last week to move its global media business to Publicis.
Accenture Fills Vacant CMO Post with Veteran Technology Marketer Emma Chalwin
CEO Julie Sweet welcomes Chalwin as a "proven growth leader."
Ibotta’s Chris Riedy: Promotions can Drive the Same Impact as Media
CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can be as impactful as a dollar spent on media,” Chris Riedy, CRO of Ibotta, told Beet.TV contributor David Kaplan at […]
Socure and NextgenID Partner to Pair AI Identity Intelligence with the Nation’s Only Certified High Assurance IAL3 Platform
Joint go-to-market gives organizations one continuous path from instant digital verification to the highest NIST in person assurance levels. NextgenID gains Socure’s real-time identity and risk intelligence in every supervised session. Socure gains the only Kantara-certified IAL3 in-person identity proofing available in the world. Socure, the leading trust infrastructure for global identity and risk intelligence, and […]
RingCentral Named to Business Insider America’s Most Innovative Businesses 2027 List
Recognized for technology innovation, reputation, impact, and R&D investment RingCentral, Inc., a global leader in AI-powered customer engagement, announced it has been named to Business Insider America’s Most Innovative Businesses 2027 list, produced in partnership with Plant-A Insights Group. The list recognizes publicly traded U.S. companies that distinguish themselves through strong innovation performance, combining industry reputation, […]
Focal AI Launches Agentic AI Platform for Canadian Wealth Management
Focal AI reenvisions advisor workflows for the AI agent era, giving advisors back 10+ hours a week of client-facing time Focal AI, the agentic AI platform purpose-built for Canadian financial advisors, launched a set of AI agents that complete administrative work beyond meeting automation. The new Focal AI platform introduces new agentic AI capabilities which […]
AI Can Design the Slides, But It Can’t Fix Stage Fright: 3 in 4 Workers Get Anxious Presenting, Canva Study Finds
When AI can build the slides, what sets the presenter apart? Canva’s new global study, The Presentation Paradox, finds it comes down to one thing: how you command the room. 91% use AI to build and draft presentation slides each month 74% feel anxious presenting at work, with Gen Z most affected (90%) 68% link strong presentation skills […]
Fimo launches autonomous websites, making AI code editable and self-improving
Turn AI code from any coding agent (like Claude Code or Codex) into an autonomous website with agents working 24/7 to drive SEO, translations, and content marketing. Fimo, the AI CMS built by the team behind Strapi, has launched. The platform works with any AI-generated code, from Claude Code to Codex, turning the code into […]
MarTech Interview with Jema Birkmeyer, VP @ Attentive
Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the future of lifecycle marketing in this MarTech Series interview: ______ Hi Jema, what is changing most about lifecycle marketing as AI takes on more campaign decisions? Lifecycle marketing is shifting from setting the rules to setting the direction. Think of agentic AI as a […]
Mera Work Hosts Singapore Roundtable on AI-Powered Workforce Intelligence and Regional Growth
Mera Work hosted Singapore leaders to explore AI-powered workforce intelligence, responsible analytics and regional partnership opportunities. Mera Work, a workforce productivity and analytics platform, hosted an executive breakfast roundtable in Singapore focused on 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐢𝐭𝐲. The event brought together approximately 𝟐𝟎 𝐇𝐑 𝐥𝐞𝐚𝐝𝐞𝐫𝐬, 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬, 𝐫𝐞𝐬𝐞𝐥𝐥𝐞𝐫𝐬 and 𝐬𝐲𝐬𝐭𝐞𝐦 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐨𝐫𝐬 to discuss workforce visibility, […]
Beamr and VAST Data Partner to AI-enhance and Monetize Video Archives with NVIDIA
Beamr joins the VAST Cosmos Partner Program. First broadcast demonstration at IBC 2026, September 11–14, Amsterdam Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced that it has joined the VAST Cosmos Community, a global ecosystem of developers, builders, and innovators developing next-generation AI solutions, as a Technology Partner. […]
Aurora Networks and Kaltura Deploy Next-Generation Cloud TV Platform at Bouygues Telecom
Aurora Networks partners with Kaltura to help modernize Bouygues Telecom’s legacy IPTV platforms for its mobile and fixed customers Bouygues Telecom brings OTT and IPTV streaming options to its customers with a deployment from Aurora Networks Kaltura’s Cloud TV platform delivers modernization with Aurora Networks leading design and custom software development for implementation Vistance Networks (NASDAQ: […]
My Code Adds Three C-Suite Leaders to Drive Its Next Chapter of Growth
The new executive team includes Luis Romero as Chief Revenue Officer, Ying Miao as Chief Financial Officer, and Dave LiCalzi as Chief Operating Officer, rounding out CEO Amani Duncan’s leadership bench. My Code, a leading media company and marketing agency for growth audiences the fastest-growing and most culturally influential consumer segments in the U.S. announced […]
Modelo hikes marketing spend on college football for new platform
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.