Ibotta’s Chris Riedy: Promotions can Drive the Same Impact as Media

CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can be as impactful as a dollar spent on media,” Chris Riedy, CRO of Ibotta, told Beet.TV contributor David Kaplan at […]

Last updated Sep 8, 2026 by ATDb automated enrichment