MarTech Interview with Jema Birkmeyer, VP @ Attentive

Jema Birkmeyer, VP of Strategic Accounts at Attentive, discusses the future of lifecycle marketing in this MarTech Series interview: ______ Hi Jema, what is changing most about lifecycle marketing as AI takes on more campaign decisions? Lifecycle marketing is shifting from setting the rules to setting the direction. Think of agentic AI as a […]

Last updated Sep 8, 2026 by ATDb automated enrichment