News

Henkel appoints WPP to global creative account

Omnicom was the incumbent.

Watch the newest commercials from White Claw, Peloton, Cricket Wireless and more

Peloton serves up a fresh 30-second TV cut of its continuing campaign starring Hudson Williams.

Ingles Markets’ real estate grabs attention in proxy fight

The regional grocer says activist investment firm Summer Road has a “total lack of understanding” of its real estate holdings.

Target requires 150 remote merchandising employees to relocate

Impacted employees can move to the retailer's Minneapolis HQ or leave the company. Target hopes that in-person collaboration will help it regain merchandising authority.

H&M launches storefront on Nordstrom’s marketplace

The move is part of the fast-fashion brand’s broader effort to reach shoppers in multiple venues, online and off.

JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting

Advertisers gain access to JWX’s 21+ billion monthly signals for advertising across premium environments JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, today announced a partnership with StackAdapt, the leading AI advertising and orchestration platform. The collaboration makes JWX video inventory and unique consumer and content signals available […]

Q4 Launches AI-Native CRM, Transforming How Investor Relationships Are Managed

New capabilities tap into Q, the first AI-powered IRO Agent™, to automate logging meetings, generate insights instantly, and enable teams to interact conversationally with their CRM data Q4 Inc., the leading provider of AI-driven IR Ops software, unveiled new AI-native CRM capabilities within its investor relations (IR) platform, marking an important shift in how public companies […]

LogicMonitor Defines the Autonomous IT Era with AI That Sees, Reasons, and Acts

Unified platform delivers complete visibility, contextual AI, and governed action across the digital environment LogicMonitor®, the AI-first platform for Autonomous IT, announced a major expansion of its unified platform, strengthening the operational foundation for Autonomous IT. Enterprise systems now span infrastructure, cloud, SaaS, Internet dependencies, applications, and digital experience. They generate more signals than teams […]

Datasite® Becomes the First VDR Provider to Connect AI Assistants Directly to Live Deal Content with MCP Server Launch

Dealmakers can now use Claude, ChatGPT, Copilot and Blueflame AI in active data rooms with full governance and permissions intact Datasite announced the launch of its Model Context Protocol (MCP) server, enabling deal teams to use the AI assistants they already rely on, including Claude (Anthropic), ChatGPT (OpenAI), Copilot (Microsoft) and Blueflame AI, to create, […]

Qdrant Cloud Ships Enterprise-Grade Features: GPU-Accelerated Indexing, Multi-AZ Clusters, and Audit Logging

Qdrant Cloud customers can now index faster, reach higher availability, and meet compliance requirements through auditability. Qdrant, the leading provider of high-performance, composable vector search, announced three enterprise capabilities for Qdrant Cloud: GPU-accelerated indexing, Multi-AZ clusters, and audit logging. Together, these address the performance, availability, and compliance requirements that enterprise teams need for production vector search […]

Otter.ai Evolves from AI Notetaker to Create $100B Enterprise Conversational Knowledge Engine Market

Otter.ai, announced the launch of a new Conversational Knowledge Engine, a platform to connect conversations across teams and time, turning what’s said in meetings into structured, searchable knowledge that can drive agentic actions automatically. The launch is supported by three new product capabilities, an expanded MCP server, AI Chat and Otter for Desktop. The Conversational […]

Liverpool FC and SAS will deliver more personalized, real-time digital fan experiences with AI

One of world’s largest football clubs will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences Liverpool FC (LFC) will use artificial intelligence (AI) and data analytics from SAS to transform how it engages digitally with its supporters one of the world’s largest […]

Sublime Security Launches Channel Partner Program to Redefine Email Security

Company is now 100% channel-led under leadership of VP of Worldwide Partners & Alliances Timm Hoyt Sublime Security, the agentic email security platform, announced the launch of its channel partner program. Now operating as a 100% channel-led company, the program is designed for exceptional partner success in expanding the reach of Sublime’s industry-first approach to […]

Appian Advances AI in Process to Deliver Enterprise Outcomes at Scale

New capabilities in agentic automation and AI-assisted spec-driven development transform complex work. Appian announced enhancements to the Appian Platform, including AI-assisted spec-driven development and Model Context Protocol (MCP) integration for agents. By anchoring AI within processes, Appian eliminates the primary hurdles to AI value: fragmented data, and a lack of reliability and control. Process models […]

Syntax Launches AI-First Application Managed Services for SAP Solutions

New AI-driven AMS model for SAP solutions helps enterprises prevent issues proactively, free capacity to drive innovation, and continually optimize their SAP operations Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of its AI-First Application Managed Services (AMS)—a next-generation support model that delivers proven AI-driven efficiency from […]

Kate McKinnon and Sister Emily Lynne Reunite for Sequel to ‘Heads Will Roll’ Fantasy Spoof at Audible

Kate McKinnon’s gloriously unhinged Queen Mortuana from audio series “Heads Will Roll” and her raven sidekick JoJo, voiced by McKinnon’s sister Emily Lynne, are back for more medieval hijinks and absurdist palace intrigue. “Heads Will Roll: Heir Apparent,” from Audible and Lorne Michaels’ Broadway Video Enterprises, premieres June 25. The series will be available exclusively […]

WPP says turnaround is making early progress, but there’s a long road ahead

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.

Q1 expected to be “worst quarter” for WPP’s new business in 2026

Chief financial officer Joanne Wilson says WPP “encouraged by the level of activity” in new business so far this year.

FreeWheel Launches New Partner Portal

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation [...] The post FreeWheel Launches New Partner Portal appeared first on ExchangeWire.com.

How are Regulations Shaping Ad Tech in 2026?

We look at how regulations are shaping at tech at the moment. What are the latest significant changes, and what’s on the horizon for the rest of 2026?   As 2026 unfolds, regulations are one of the driving forces of change.  It looks [...] The post How are Regulations Shaping Ad Tech in 2026? appeared first on ExchangeWire.com.

LePub introduces ‘Dark Mode Ads’ to cut energy use in digital OOH

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.

Plenitude - Dark Mode Ads - 63s

Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials

The 11:11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind.

Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […] The post Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry appeared first on AdExchanger.