News
20,366 articles covering the AdTech ecosystem
Google Says Old Low-Value Pages May Affect Site Recovery via @sejournal, @MattGSouthern
John Mueller says Google's systems may still judge a site by its old low-value programmatic pages, and that showing value again takes time and effort. The post Google Says Old Low-Value Pages May Affect Site Recovery appeared first on Search Engine Journal.
UK Publisher Loses 98% Of News Search Visibility After .com Move via @sejournal, @MattGSouthern
A UK news site's trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn't pick up what the old one lost. The post UK Publisher Loses 98% Of News Search Visibility After .com Move appeared first on Search Engine Journal.
How to Modernize Marketing in a Legacy Industry With Danielle Wuschke Paige of Nixon Peabody
Why great B2B marketing thrives on complexity.
Kitchen Table Finances: Intuit on AI and Everyday Money Management
Mark Notarainni the three marketing and technology elements redefining consumer financial empowerment.
Commerce Media Belongs at the Checkout Counter: Fluent’s Rich Conlon
CANNES, France – Retailers have spent years turning websites and apps into advertising businesses. Now Fluent wants to make sure the physical checkout counter gets a piece of the action. Matt Conlon, co-founder and chief commercial officer of Fluent, discussed the next stage of commerce media in a fireside chat with Beet.TV contributor Tameka Kee […]
NBCUniversal’s AI Creative Engine Shows Early Branding Drives 2.8x Higher Recall
The conventional wisdom about saving the big brand reveal for a commercial’s climax may be wrong. New data from NBCUniversal’s AI-powered creative analysis suggests advertisers who “brand early and brand often” see dramatically better results than those who build to a logo payoff. The finding comes from NBCU’s Creative Ad Engine, which uses artificial intelligence […]
Marketing Is Data-Rich but Still Insight-Poor, Says Quigley-Simpson CEO
AMENIA, NY – The fundamentals of marketing have not changed in four decades – attracting and retaining profitable customers. What has changed is the sheer volume of data available to pursue that goal, and the industry’s struggle to turn that data into action. That tension is the central challenge facing marketers today, according to one […]
UNFI’s natural sales rise as conventional segment declines
The grocery distributor saw a net sales decline of about 1% during its latest quarter but remains on track to return to growth in 2027, its CEO said.
InMotion Cloud Debuts Fixed-Price Managed Cloud via @sejournal, @inmotionhosting
InMotion Cloud launches a fixed-price Managed Private Cloud built on bare metal, with predictable monthly rates, fixed egress, and U.S.-based support. The post InMotion Cloud Debuts Fixed-Price Managed Cloud appeared first on Search Engine Journal.
Established Brands Should Learn From Insurgents Without Trying to Become One
Insurgents seem to defy convention, they convert devoted communities and achieve extraordinary visibility with modest resources. But it’s false to assume their success comes from marketing techniques that can be imitated by more established brands.
Advertisers Want More Brand Safety, Prompt-Matching, Incrementality Tracking From ChatGPT Ads
The request comes as OpenAI's ad business surpassed $1 billion in annualized revenue in August.
The Innovation Playbook: Mastercard, Newell Brands, and Uber Advertising Leaders on AI, Data, and Brand Growth
How Mastercard, Newell Brands, and Uber Advertising are balancing performance marketing with brand building.
How the News Networks Will Mark Sept 11’s 25th Anniversary
The networks will have special coverage to mark the solemn anniversary on Friday morning.
ShopMy, Google and WordPress are among this year’s Digiday Technology Awards finalists
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […]
AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy
Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech Therapy, earlier this year. Meron and Messer join this week’s episode of AdExchanger Talks – which, by the way, happens […] The post AdExchanger Talks #500: I’ve Tried Everything But AdTech Therapy appeared first on AdExchanger.
PepsiCo puts fresh foods in focus as consumers move away from processed snacks
The CPG giant is taking aim at the fast-growing $271 billion store perimeter with healthier fare such as guacamole, hummus and gazpacho.
USDA takes new SNAP waiver approach following court ruling
After a federal district court judge vacated SNAP food restriction bans in five states, the federal government is requesting public comments.
Urban Outfitters’ Nuuly pursues more fulfillment center automation
The rental subscription service aims to launch an automated order sortation system and picking solution at its Kansas City-area facility.
Bed Bath & Beyond cancels deal to acquire Cabinets To Go owner
The company — now rebranded to Neighborhood Intelligence — says it determined F9 Brands couldn't satisfy closing requirements.
Nike, Simon Property Group dropped from S&P 100
The shift, effective Sept. 21, is mostly symbolic, especially for the mall company. But for the apparel brand it’s a fresh reminder of ongoing struggles.
Ace Hardware: ‘We’re in the business of building national brands’
The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.
Holiday spending forecast to top $1 trillion
Inflation is expected to account for much of the increase, according to a new report from Bain & Company.
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
When Attribution Looks More Precise Than The Data Behind It via @sejournal, @bngsrc
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation. The post When Attribution Looks More Precise Than The Data Behind It appeared first on Search Engine Journal.