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16,454 articles covering the AdTech ecosystem
Agency Brief—Stagwell’s new business streak, creators want to go direct
We’re sure everyone is ready for the holiday after a sun-drenched Cannes Lions, but first we’ve got a breakdown of Stagwell’s new business hot streak, plus plenty more.
With brand microdramas, the talent layer is the real opportunity
As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.
How to turn AI backlash into a winning marketing strategy
The need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their trust could be massive for any brand that strikes the right balance.
T-Mobile invites Droga5, Highdive, Leo and more to pitch for brand strategy lead
T-Mobile spent $1.18 billion on U.S. measured media in 2025.
Why Peacock’s Love Island USA Makes a Perfect Partner for Advertisers
NBCUniversal’s Alison Levin tells ADWEEK why Love Island continues to enjoy engagement from advertisers.
Vertex Service Partners Rolls Out Revin’s AI Voice and SMS Agents Across Its National Roofing Portfolio
Revin’s AI voice and SMS agents engage every homeowner lead in seconds, backed by an omnichannel platform that meets customers where they are across voice, SMS, and email, booking appointments directly into ServiceTitan. Revin, the AI voice and SMS platform for residential service operators, announced a partnership with Vertex Service Partners, one of the nation’s […]
AGNT LAB Officially Launches AI Agent for Social Media Use Nationwide
Chicago-based AGNT LAB has launched its social media AI agent geared at entrepreneurs and small businesses nationwide. The agent features and enhancements continue to be updated for freemium, pro and max user categories. From a simple scheduler to full multi-channel agents, these three-tiered options assist in managing everyday social media management tasks. Interested social media […]
Text Becomes AI Operating Layer for the Modern E-commerce Stack with New Shopify App and WhatsApp for Business Integration
Text’s full suite of products and new AI agents now integrate with all of the tools and platforms where e-commerce happens – including Shopify, WhatsApp for Business, Meta Business, WordPress, and WebFlow Text, an AI-powered customer service and sales platform, announced its launch on the Shopify App Store and new integration with WhatsApp for Business. […]
Beyond the Desk: How Ecer.com is Driving the Mobile-First Revolution in Global Trade Collaboration
A decade ago, the daily routine of an international trade professional was anchored strictly to a desktop computer: checking endless email threads, manually parsing inquiries, drafting static quotes, and following up with clients. Today, that paradigm is fracturing as cross-border commerce rapidly migrates to mobile devices, turning a single smartphone into the ultimate entryway to […]
123RF Says the Future of Enterprise Marketing Isn’t More AI Content – It’s AI-Powered Creative Operations
Sphere helps enterprise marketing teams scale AI-powered creative operations across campaigns, channels, languages and markets. As enterprises race to adopt generative AI, many are discovering that creating content is no longer the biggest challenge. Managing thousands of assets, maintaining brand consistency, localizing campaigns across markets, and coordinating teams have emerged as the real bottlenecks slowing […]
TrueConnect Media LLC Unveils Human-Centered AI Growth Framework
A strategy-first approach to AI, automation, SEO and digital growth that keeps trust, clarity and human connection at the center. TrueConnect Media LLC, a digital marketing and growth agency headquartered in California, today announced its Human-Centered AI Growth Framework, a strategic approach designed to help businesses adapt to artificial intelligence while keeping clarity, trust, and […]
Digest: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing
In today’s Digest, we cover Apple and the EU holding talks over Siri’s AI rollout; DeepSeek introducing peak-hour API pricing amid China’s AI price war; and Amazon reporting that AI-referred purchases have doubled. The post Digest: Apple & EU Hold Siri AI Talks; DeepSeek Introduces Peak-Hour API Pricing appeared first on ExchangeWire.com.
Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting?
For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements. The post Dynamically Inserted Billboards In TV Content: Groundbreaking Or Distracting? appeared first on AdExchanger.
People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts
If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers free and unlimited access to content is a slippery slope that can lead to well-fed LLMs and starving pubs. Plus, […] The post People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts appeared first on AdExchanger.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
How a 'surveillance pricing' lawsuit and new New York legislation could reshape publishers' subscription pricing strategies.
Nike says it expects $986 million in IEEPA tariff refunds
The company said its North America business expects to recover $965 million in tariff refunds from the U.S. government.
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.
OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web
OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web appeared first on AdExchanger.
Inside MENA’s Booming Sport and Entertainment Market
Danielle Barwick, executive director, Fuse MENA, discusses Fuse’s Dubai move, the power of sport in the region, and the importance of cultural nuance… The post Inside MENA’s Booming Sport and Entertainment Market appeared first on ExchangeWire.com.
Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality via @sejournal, @MattGSouthern
An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries. The post Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality appeared first on Search Engine Journal.
WPP Bolsters Enterprise Services in Bid to Be an AI One-Stop Shop
CEO Jeff Geheb believes his team can compete with consulting giants like Accenture and Deloitte
OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT via @sejournal, @MattGSouthern
OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT. The post OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT appeared first on Search Engine Journal.