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20,367 articles covering the AdTech ecosystem
When Attribution Looks More Precise Than The Data Behind It via @sejournal, @bngsrc
Modeled data now fills the gaps left by signal loss, and mistaking estimates for measurements can lead to costly budget misallocation. The post When Attribution Looks More Precise Than The Data Behind It appeared first on Search Engine Journal.
ADvendio Joins AgenticAdvertising.org to Advance AdCP Standards
ADvendio, the leading solution for Agentic Advertising Execution, today (8th September, 2026) announced it has officially joined AgenticAdvertising.org to accelerate the development of open standards for AI agents across media and advertising. As the premier nonprofit trade association for AI-powered advertising, [...] The post ADvendio Joins AgenticAdvertising.org to Advance AdCP Standards appeared first on ExchangeWire.com.
De’Longhi pairs Brad Pitt with 16 doggie roommates in Spike Jonze spot
LOLA Madrid created the comedic short, in which Pitt is constantly interrupted by his canine companions.
Dunkin’ Answers the Sixth Spice Girl Mystery With Pumpkin Spice
Dunkin's fall ad reunites 2 Spice Girls and reveals there was once a sixth member.
How 7 Brew’s first CMO is marketing the fastest-growing brand in the US
Ex-KFC CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design.
Some Sites Use llms.txt Like robots.txt, Common Crawl Finds via @sejournal, @MattGSouthern
Common Crawl analyzed 584,107 llms.txt files and found most came from templates, many had no links, and some carried crawler rules the format can't enforce. The post Some Sites Use llms.txt Like robots.txt, Common Crawl Finds appeared first on Search Engine Journal.
Week in Charts: Streaming Piracy Costs UK £1.4 billion, Disney+ Sees Major Ads Tier Boost, and Audiences Ignore Unskippable Ads
In this week's Week in Charts, streaming piracy costs UK £1.4 billion, Disney+ sees major ads tier boost, and audiences ignore unskippable ads. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Sky Read More
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important The post Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means appeared first on ExchangeWire.com.
Blasto to Present New Programmatic Platform Developments in Late September
Blasto will present new programmatic technology capabilities in late September, expanding its platform across DSP, SSP, and Ad Exchange infrastructure. The developments address the decisions that shape day-to-day programmatic performance: how media budgets are allocated, which supply routes sit behind delivery, [...] The post Blasto to Present New Programmatic Platform Developments in Late September appeared first on ExchangeWire.com.
A black cat brings a run of bad luck in superstitious French insurance spot
Artefact 3000 and director Tim Bullock craft the darkly comic ad for Direct Assurance.
TurboTax Taps AKQA to Appeal Towards Gen Z With Digital Video and Content
The partnership includes a new measurement approach.
Duolingo Creates a Fashion Line for the Brands You Can’t Pronounce
Ahead of New York Fashion Week, Duolingo created a capsule collection that doubles as pronunciation lessons for fashion brands.
Five Guys Chooses Mirimar as Creative AOR to Share Its Story and Go Beyond Word-of-Mouth
Highlighting the burger chain's cult-like following will be central to future creative campaigns.
Why AI hasn’t solved marketing’s time problem
AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or better work. The post Why AI hasn’t solved marketing’s time problem appeared first on MarTech.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like via @sejournal, @brookeosmundson
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance. The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like appeared first on Search Engine Journal.
Assertive Yield Appoints Kerstin Laute as Director of Publisher & Partnership Development GSA
Assertive Yield announced the appointment of Kerstin Laute as director of publisher and partnership development GSA, strengthening the company’s presence across Germany, Switzerland, and Austria as it continues to expand its European operations. Kerstin brings more than a decade of experience [...] The post Assertive Yield Appoints Kerstin Laute as Director of Publisher & Partnership Development GSA appeared first on ExchangeWire.com.
Taboola Partners with Goal.com to Power Content Discovery & Audience Experience
Taboola, a global leader in delivering performance at scale for advertisers, has partnered with Goal.com, the world’s largest online football destination. Under the agreement, Goal.com will use a suite of Taboola products to enhance the reader experience, grow engagement, and drive [...] The post Taboola Partners with Goal.com to Power Content Discovery & Audience Experience appeared first on ExchangeWire.com.
“Trust is Becoming More Valuable, Not Less, in an AI-Driven Media”: Erin Williams, BBC Studios
Charlotte McEleny spoke to Erin Williams, SVP Advertising Sales and StoryWorks, APAC, BBC Studios, about why the company is building its APAC commercial pitch on editorial credibility.... The post “Trust is Becoming More Valuable, Not Less, in an AI-Driven Media”: Erin Williams, BBC Studios appeared first on ExchangeWire.com.
My Code Names New CRO, CFO, and COO as It Pushes Deeper Into Video
The leadership overhaul includes two external hires and an internal promotion, rounding out a new executive team.
Why growing restaurant chains win at local search and AI visibility by SOCi
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI. The post Why growing restaurant chains win at local search and AI visibility appeared first on MarTech.
Your 2027 CTV budget needs evidence now
Run a narrow test now to learn what CTV costs against your actual accounts and whether the channel is worth funding next year. The post Your 2027 CTV budget needs evidence now appeared first on MarTech.
Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy
This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, inventory is limited and audiences are fragmented across a complex media landscape. With the right strategy, though, those same conditions […] The post Why Live Sports Is the Ultimate Stress Test For Your Unified Video Strategy appeared first on AdExchanger.
Preparing your platform for agentic commerce: How to authenticate AI buying agents vs. synthetic bots
Marketplaces spent a decade building systems to keep bots out. In agentic commerce, some of those bots are now your best customers — and the rest are harder to spot.
Five reasons your retail warehouse is losing money without knowing it
Inventory inaccuracy costs retail warehouses more than they realize. Here's where to look.