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The next frontier through consumer engagement: Building brands through experience

At Cannes 2026, Gratsy and General Mills discuss how experiential marketing drives discovery, loyalty and real consumer connection.

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/28/2026

The 2026 FIFA World Cup continues to dictate our Global Top 50 rankings. After months of build-up play, the biggest soccer creators on YouTube are scoring one banger after another. Belgian Celine Dept earned her first #1 finish of 2026 by collecting 1.11 billion weekly views. What does it take for creators to break through the World Cup noise and crack our Top 50? For creators like Dept, years of hard work are required, but some content studios have found a shortcut that might be working too well. Visit Tubefilter for more great stories.

Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 06/28/2026

For the second week in a row, CazéTV is leading the Global Sub Top 50. The Brazilian creator hub has broadcast rights for the 2026 FIFA World Cup, so we're expecting subscribers to continue coming his way throughout the duration of the tournament. This week, CazéTV added 1.9 million new subscribers. The World Cup is currently the hottest thing in the entertainment industry, but some consumers prefer other types of fun. If you prefer a nice concert to a soccer match, this week's Global Sub Top 50 includes some channels for you. Visit Tubefilter for more great stories.

Expedia’s newest campaign tells travelers they can go global just like IShowSpeed

“I want to travel the whole world one day. Through space, to the moon, different universes–everywhere!” That’s IShowSpeed in Expedia‘s newest campaign: an ad called Travel Like Speed, which was made to tell young, internet-savvy travelers about the platform’s offerings outside of flights and hotels. This isn’t the start of Speed’s relationship with Expedia–nor, of […] Visit Tubefilter for more great stories.

Are usernames WhatsApp’s path toward becoming a creator hub?

On June 29, Meta asked its users to get a handle on their handles, because usernames are coming to WhatsApp. Rather than using their phone numbers as their in-app ID, WhatsApp users can now reserve a username that includes an @ sign. The change will make WhatsApp URLs resemble usernames on platforms like YouTube and TikTok, where the @ sign is the typical starting point for handles. Visit Tubefilter for more great stories.

Creators are popping up all over India. A college program is training them.

India's growing class of professional creators is getting access to a new training program. At MICA, an institution located in Ahmedabad, a Content and Creator Economy (CCE) course is helping aspiring influencers realize their dreams. 22 students are part of the initial CCE cohort. That group includes storytellers, dancers, and management experts. "There has been a boom in the content creation economy — it is not only a buzzword due to scores of high-profile podcasts or web-only shows headlined by some of the biggest names today, but also a serious business." Visit Tubefilter for more great stories.

Tubi looks to build on momentum by hunting for creators at VidCon

Within the streaming industry, Tubi continues to raise its profile, and creators are a big reason why. As the ad-supported video on demand (AVOD) platform achieved its best-ever finish in Nielsen's The Gauge report, its Senior Manager of Creator Partnerships Jess Borison took the stage at VidCon to discuss the ins and outs of Tubi's creator push. The Gauge is Nielsen's monthly breakdown of streaming traffic in the U.S. The report measures each distributor's share of the overall streaming pie, and in the latest edition -- which covers April 2026 -- Tubi established a new high-water mark. Visit Tubefilter for more great stories.

Top 5 Branded Videos of the Week: Big views

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.

Meta switches CMOs at a pivotal brand moment

Longtime Meta marketers Alex Schultz and Denise Moreno get new roles.

Love your toad - 30s

Runners Highs And Lows - 45s

Be A Bonehead - 30s

Lululemon adds Chip Wilson board picks Marc Maurer, Laura Gentile

After trading barbs with its founder, the company is fulfilling its end of the agreement to add the On co-founder and ESPN veteran to its board.

Ubisoft Hires Former Amazon Games Chief Christoph Hartmann as Head of New Division, Including Oversight of Acquired ‘March of Giants’ Game

Ubisoft has appointed former Amazon Games chief Christoph Hartmann as the general manager of Creative House 2, overseeing its strategic direction and long-term portfolio development. Creative House 2 is one of the video game company’s Creative Houses that brings together Ubisoft teams and brands such as “Tom Clancy’s The Division,” “Tom Clancy’s Ghost Recon” and […]

Tim Heidecker and The Onion Are Taking Over InfoWars, Even if They Legally Can’t: It’s ‘Been a Long, Hard Struggle’

David vs. Goliath. Rocky Balboa vs. Apollo Creed. The Onion and Tim Heidecker vs. InfoWars and the Texas court system. It’s an underdog story we all know. Our hero, the preeminent satirical newspaper, The Onion, embarked on a mission in 2024 to take over the alt-right conspiracy bullhorn InfoWars after its founder, Alex “Turn the […]

Laurent Simon exits BMB

Laurent Simon, chief creative officer at BMB, leaves the agency after just over two years.

Meta Names Denise Moreno CMO as Alex Schultz Becomes First Chief Data Officer

Moreno will join Schultz on CEO Mark Zuckerberg's leadership team.

A Bloomberg Terminal for Marketing?: Why One Veteran Thinks the Industry’s Fragmentation Problem Is Finally Solvable

Marketing fragmentation has been the industry’s dirty secret for decades. Campaigns scatter across dozens of channels, creative assets multiply without coordination, and CMOs are left squinting at disconnected dashboards trying to figure out what’s actually working. One veteran of the industry’s digital origins thinks he’s finally built the tool to fix it. His take: show […]

How grocery sales fared during Prime Day

Only 16% of Prime members purchased items from the category during Amazon’s four-day savings event, according to Numerator.

Dick’s adds paid loyalty tier for $99 a year

Benefits for ScoreCard+ members include $100 in rewards each year in increments of $25 per quarter.

Are Nike’s ‘kernels of progress’ enough?

Two major drags on the business, China and Converse, continued to post double-digit declines and one analyst suggested it may be time to sell the smaller brand.

Under Armour partners with Feng Chen Wang on women’s strategy

China-born designer Fengchen Wang showcased elements from the upcoming partnership at her June runway show during Paris Fashion Week.

Lands’ End picks tech-focused CEO following WHP Global investment

Charlie Cole, who most recently was interim chief digital officer at DTC bedding company Thuma, takes the post later this month.

Cloudflare Allows the Agentic Internet to Flourish with a Simple Philosophy: Your Content, Your Rules

New classifications, enhanced analytics, and industry-defining partnerships will help site owners and transparent AI companies work together to build a thriving Agentic Internet Cloudflare, Inc. , the leading connectivity cloud company, announced new classifications, enhanced analytics, and industry-defining commercial partnerships that bring together site owners and transparent AI companies so that the agentic Internet can […]