Across comparable deals, YouTube Gaming creators are commanding 23% higher rates than Twitch streamers

Across the past two years, a perceivable trend has emerged in the world of digital gaming. Twitch, once synonymous with the world of streamers, has seen its market share dip as rivals like YouTube Gaming and Kick come on strong. A report from Stream Hatchet has also shown Twitch traffic declining year-over-year, while YouTube Gaming surges. Traffic measurements on […] Visit Tubefilter for more great stories.

Last updated Sep 9, 2026 by ATDb automated enrichment