Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
Articleiab.com
New York, NY – September 09, 2026 – Artificial intelligence is becoming an everyday shopping companion, helping consumers research products, compare options and make decisions. But as AI plays a larger role in product discovery, with nearly three-quarters (72%) of consumers using general-purpose AI assistants for shopping-related decisions, brands and AI platforms face a growing … Continued The post Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB appeared first on IAB.
Last updated Sep 9, 2026 by ATDb automated enrichment