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20,350 articles covering the AdTech ecosystem
Google avoided (yet another) breakup… now comes the test of the ad tech remedies
Here's how Google's GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.
Google Search Has To Play Nice; Khajiit Has Ads If You Have Coin
Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games. The post Google Search Has To Play Nice; Khajiit Has Ads If You Have Coin appeared first on AdExchanger.
Roblox launches new video series spotlighting developers of top games
As Roblox reaches its 20th anniversary, it’s launching a new social video series that profiles the developers behind its “most exciting, recently released games,” a rep tells Tubefilter. The goal with this series is twofold: First, to boost certain games so more players discover them; and second, to peel back the curtain of development and […] Visit Tubefilter for more great stories.
From the cozy games to the horror hits, Twitch breaks down the “State of Gaming” in 2026
Twitch's "Just Chatting" category has long produced the platform's biggest viewership numbers, but that doesn't mean that Twitch's gamers are irrelevant. To the contrary, both competitive and casual gaming streamers continue to thrive on the Amazon-owned hub, and the Twitch State of Gaming 2026 report has the stats to prove it. The latest State of Gaming report breaks down the 8.6 billion hours of gaming-related watch time that occurred on Twitch between January 1 and September 1 of this year. Within that sample, a few familiar faces stand tall. Jynxzi, who gained fame with Rainbow Six Siege streams before becoming an all-around tour de force in the streaming world. Jynxzi generated 78 million hours of Twitch watch time during the measurement period by playing games like Rocket League, Rainbow Six Siege, and League of Legends. Visit Tubefilter for more great stories.
In the sports world, influencers are facing backlash, but no one told the NFL
A single tone-deaf ad threw the YouTube golf world into chaos. Now, in other sports communities, influencers are facing additional forms of blowback -- but there are still plenty of opportunities on the table for creators who are ready for game day. This particular chapter of the sports creator saga begins with Good Good. The YouTube golf crew was in high demand and had even gotten its own event on the PGA Tour. All that changed, however, when Good Good members starred in an insensitive Callaway ad. Now, across multiple sports, creators are facing new restrictions, even as they land new partnerships with teams, players, and leagues. Visit Tubefilter for more great stories.
MIPCOM 2026 expands creator economy programming, embraces vertical content and generative AI
The worlds of legacy entertainment and creator content are becoming ever more intertwined–and MIPCOM wants to be the nexus where they meet. Lucy Smith, Director of the long-running media and content trade show, describes digital content’s power as “the biggest generational shift MIPCOM has ever seen.” In 2025, MIPCOM embraced that shift by making creators […] Visit Tubefilter for more great stories.
Trump White House Pulls Down Tetris-Like Game, in Which You Had to Stop a ‘Zombie Siege’ at Mexican Border, After Company’s Copyright Threat
The White House has removed the “Build the Wall” game — a Tetris knockoff in which players were tasked with fortifying the southern U.S. border to keep out illegal immigrants — after the company that owns the rights to the popular title issued a statement saying it “take[s] copyright infringement very seriously.” Trump’s White House […]
Inside podcast advertising: Trust, performance and agency insights
In this webinar, Leah Reis-Dennis, Head of Podcasts at Audacy, sits down with the industry's leading independent agency voices for an honest conversation about what's actually working right now.
MapQuest prints directions to Lake Ontario on outdoor ads after viral surge
The maps company topped the App Store last week after ignoring President Trump’s “Lake America” rebrand.
Publishers Are Spending Hundreds of Millions a Month Buying Traffic
Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines
How Netflix Will Use Apple’s iPhone Duo to Deliver a ‘Big-Screen Feeling’
Apple has unveiled its first foldable smartphone, the iPhone Duo, which has a 7.6-inch diagonal screen when opened up. And Netflix is here for it. Netflix is among the handful of pre-release partners who have been working with Apple to redesign their iOS apps for the larger screen real estate of the iPhone Duo and […]
‘The Legend of Zelda: Ocarina of Time’ 40th Anniversary Remake Sets Nintendo Switch 2 Release Date (Gaming News Roundup)
Celebrating 40 years of gameplay, an updated version of “The Legend of Zelda: Ocarina of Time” will be available for Nintendo Switch 2 on Nov. 5. The remake will have overhauled visuals, fully voiced cutscenes, expanded character dialogue, symphonic orchestral music, reworked camera and movement controls and more. In this game, the main playable protagonist, […]
ChatGPT Shopping Results Lean Hard On Product Feeds via @sejournal, @MattGSouthern
ChatGPT Shopping is pulling more product picks from what it calls feed-integrated sources, and store visibility moved too. The post ChatGPT Shopping Results Lean Hard On Product Feeds appeared first on Search Engine Journal.
WordPress Co-Founder Matt Mullenweg Ousted From Automattic via @sejournal, @martinibuster
Automattic's board of directors placed Matt Mullenweg on paid leave of absence. Mullenweg claims conspiracy against him. The post WordPress Co-Founder Matt Mullenweg Ousted From Automattic appeared first on Search Engine Journal.
Here Are the Cable News Ratings for August 2026
CNN was the only network with gains in one of the measured categories during the month in primetime or total day.
ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity? via @sejournal, @gregjarboe
Giving Perplexity less weight in AI search tracking can prevent distorted visibility scores without erasing useful competitive signals. The post ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity? appeared first on Search Engine Journal.
Geico’s camel returns as NBC Sports riffs on ‘Hump Day’ and the insurer brings back its iconic ad
Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a Wednesday Night Football promo.
Cutbacks in GLP-1 Insurance Coverage Are Forcing Marketers to Pivot
Employer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of GLP-1 drugs to reverse course.
For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results
Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right? The post For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results appeared first on AdExchanger.
Intersection’s Chris Grosso: There’s No Substitute for Real Life. and That’s Out-Of-Home’s Power
CANNES, France — Science fiction movies have often imagined the future filled with out-of-home advertising. Historians know it goes back centuries further than that. For Intersection CEO Chris Grosso, the medium’s longevity reflects something the industry still struggles to quantify. “We all know it works. We need to be able to measure it better and […]
Brands Must Learn to Market to Machines: DaVinci Commerce’s Diaz Nesamoney
CANNES, France – Artificial intelligence may change online shopping by giving consumers something e-commerce has stubbornly resisted for 30 years: a reasonably pleasant experience. Instead of opening 17 browser tabs, wrestling with filters and wondering why a search for one sensible shirt produced 800 questionable options, shoppers can tell an AI assistant what they need. […]
Healthcare Marketers Seek to Close the Loop from Ad Impressions to Patient Outcomes
CANNES, France – Healthcare marketers have been promising to “close the loop” between advertising and patient outcomes for years. Unfortunately, that loop has often resembled a circle drawn by someone riding in the back of an ambulance. Connecting an ad impression to a real health outcome is unusually difficult. Patient journeys are complicated, medical data […]
Ace Hardware Makes Retail Media More Local
Ace Hardware is expanding its retail media network around weather, store proximity, customer intent, and local inventory. Ace’s approach is showing how physical context can give retailers an advantage that audience targeting alone cannot. Retail media networks have generally been built around first-party customer data and proximity to a transaction. Ace Hardware is adding the […] Ace Hardware Makes Retail Media More Local first appeared on Street Fight.
IMDb Adds ‘Digital Creator’ Profiles for the First Time
Since it was launched nearly 36 years ago, IMDb has served as an online directory of TV shows and movies and the actors who appear in them. Now Amazon-owned IMDb is adding “Digital Creator” as a new professional category on both IMDb and IMDbPro. Digital creators who work in film, TV, streaming and branded entertainment […]