News
11,240 articles covering the AdTech ecosystem
Vue unveils “love letter to cinema” shot by Taika Waititi
Campaign speaks to Alicia Iveson, co-founder and chief executive of Hijinks, and Marc Allenby, co-founder and chief creative officer at Hijinks, about the making of "Feel it forever".
AA/Warc: adspend forecast for 2026 drops amid methodology shake-up
Adspend increased 6.4% in 2025, reaching £46.7bn.
Iran war: agency groups flag “uncertainty” and “drag” on revenue
Holdcos address financial impact of conflict in the Middle East.
Movers & Shakers: WPP Creative, Born Social, Ogilvy, We Are Social, Reach, Unbound and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Chivas Regal creates board game with F1 driver Charles Leclerc
The work is designed to push a limited-edition whisky.
Campaign Agency of the Year Awards UK names additional Creative Leaders of the Year
Chris Birch and Jonny Parker are the joint chief creative officers at VCCP London.
Addressable TV Made Up Over One-Third of TV Spend in UK Last Year
Ad spend on addressable TV in the UK grew by 37 percent YoY in 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, which tracks spending figures via a survey of media owners and industry bodies. The findings show that while overall TV spend was down by 1.2 percent YoY, Read More
IAB Europe Releases CTV Measurement Framework and Transparency Principles for Public Comment
A common frustration for advertisers and agencies when it comes to connected TV advertising is a lack of standardisation in measurement and transparency. There's significant variation in the data which media owners and intermediaries pass back to the buy-side, and disagreement around how specific metrics are defined. Buyers frequently report that they don't always know Read More
Brands are asking agencies about principal media buying at the upfronts—why they likely won’t get enough clarity
Conversations about media transparency are bleeding into upfront negotiations, but brands likely aren’t doing enough to get clarity on what their agencies are agreeing to.
Why mid-sized brand leaders are redefining how marketing gets done
Mid-market brand leaders are operating between startup speed and enterprise scale, proving impact with lean teams and clear priorities. Entries for Ad Age Mid Size Brand Leaders are open through June 1.
How Dick’s Sporting Goods’ agentic AI chatbot will power personalized marketing
Chatbots, once seen as unpopular customer-service assistants, are now capable of playing a much larger role in brands' customer relations strategies.
Inside Claire’s Comeback Plan: Squishies, ASMR and Reclaiming Girlhood
Claire's unveils summer campaign and new brand mission amid marketing overhaul.
Vue Calls on Taika Waititi to Lure Audiences Back to Movie Theaters
Cinema operator Vue and director Taika Waititi want to bring audiences back by reminding them of the power of the big screen.
Brand Film Awards 2026: winners revealed
The winners of the Brand Film Awards 2026 were announced last night (29 April) as part of a live event and cinematic showcase at the Ham Yard Hotel in central London.
IAB Europe Opens CTV Measurement Framework for Public Comment
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...] The post IAB Europe Opens CTV Measurement Framework for Public Comment appeared first on ExchangeWire.com.
Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News
In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend [...] The post Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News appeared first on ExchangeWire.com.
The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching
Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses. The post The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching appeared first on Search Engine Journal.
Iran war: agency groups flag ‘uncertainty’ and ‘drag’ on revenue
Holdcos address financial impact of conflict in the Middle East.
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
Day 2's interviews featured Molly Battin of The Home Depot, Kirk McDonald of Sundial Media Group, and Omnicom Media's Joanna O'Connell.
Media Briefing: Publishers rewire sales teams for the outcomes era
Publishers are overhauling traditional ad sales teams in favor of outcome-driven teams focused on performance and client success.
Uncertainty is the real cost of the Middle East war for advertisers
The war nobody can price in.
How former college athlete and Airbnb host turned Love Island fame into widespread success
Love Island star TJ Palma had a successful career before his fame, now he's generating even more revenue for his businesses through creator content.
Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?
Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry, […] The post Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web? appeared first on AdExchanger.
AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers
AMC Global Media showcases new ad opportunities around sports and franchises at upfront.