IAB Europe Opens CTV Measurement Framework for Public Comment

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today (30th April, 2026) opened its Connected TV (CTV) Measurement Framework and Transparency Principles for public comment, setting out a bold step toward tackling one of [...] The post IAB Europe Opens CTV Measurement Framework for Public Comment appeared first on ExchangeWire.com.

Last updated Apr 30, 2026 by ATDb automated enrichment