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21,117 articles covering the AdTech ecosystem
Cannes Lions Day 4—WPP CEO’s AI advice and industry leaders partner for good
See a message from Flavor Flav, AI advice from Cindy Rose and a brainstorm from Kristen Cavallo and Susan Credle.
Why Measurement Is The Key To Solving Digital Audio’s Scalability Challenge
Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms. Hundreds of streaming audio publishers, podcast creators and niche content providers are competing for advertising dollars without the sales teams, audience data or measurement capabilities needed to consistently attract large […] The post Why Measurement Is The Key To Solving Digital Audio’s Scalability Challenge appeared first on AdExchanger.
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially-anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU develops […] The post Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model appeared first on AdExchanger.
Google’s Mueller Explains How AI Search Impressions Get Counted via @sejournal, @MattGSouthern
John Mueller explained that impressions in Google's Search Console AI report track links to your pages, and user-activated links only count after they're activated. The post Google’s Mueller Explains How AI Search Impressions Get Counted appeared first on Search Engine Journal.
Cannes Lions 2026 Gallery Day 3: The Vibes Are Only Getting Better
Hope you're ready to talk about sports, because athletes were on every stage.
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
At a festival where one company’s absence from a patch of sand can be read a dozen different ways, creators are giving Cannes Lions a different kind of energy.
The hunt for a post-LiveRamp successor is already underway
Prospects are less interested in replicating LiveRamp than securing identity, data and infrastructure.
At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content
Metadata from NBCU is key to adapting Omnicom clients' creative be dynamically contextual to the shows in which they run.
Google’s World Cup brand counterattack highlights shifting search behavior
The tech giant is running ads intended to reintroduce its search engine to users, as it begins to feel competitive heat in the AI era.
With AI ad tools expanding, Meta courts agencies while reshaping their role
As Meta deepens its AI ad push, the company is balancing automation with reassurances to agencies about their place in the advertising ecosystem.
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Things Are About To Get Hollyweird; Facts And Phantasms
The Tech Revolution Will Be Televised Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own streaming platforms, and tech companies produce their own films and shows. Unfortunately, a showdown between Hollywood […] The post Things Are About To Get Hollyweird; Facts And Phantasms appeared first on AdExchanger.
Millie Bobby Brown Speaks Out on Knowing Eleven’s Fate and Making Amends With ‘Stranger Things’ Cast After the Show Ended: ‘I’m Sorry If I Ever Upset You’
There’s an unwritten golden rule in TV: a character is never truly dead unless you see the body. That’s why many “Stranger Things” fans still believe Eleven survived the series finale, which ends with Mike Wheeler imagining a future in which she survives the final showdown with Vecna in the Upside Down. It was also […]
Marketing Hiring Down 36% At Big Tech, Data Shows via @sejournal, @MattGSouthern
SignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data. The post Marketing Hiring Down 36% At Big Tech, Data Shows appeared first on Search Engine Journal.
The 6 Trends Dominating My Conversations at Cannes
Would you invite an agent into your group chat?
Walmart’s Vibe Acquisition Shows Its Advertising Ambitions Are Getting Bigger
Walmart has spent the past several years quietly building one of the most formidable advertising businesses outside of the traditional digital giants. What began as a retail media effort designed to monetize shopper data is increasingly evolving into something much larger: a full-funnel advertising ecosystem capable of competing for budgets that have historically flowed to […] Walmart’s Vibe Acquisition Shows Its Advertising Ambitions Are Getting Bigger first appeared on Street Fight.
Microsoft Clarity Now Flags Bots That Ignore Robots.txt via @sejournal, @MattGSouthern
Microsoft Clarity's Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator. The post Microsoft Clarity Now Flags Bots That Ignore Robots.txt appeared first on Search Engine Journal.
VML and Burson win Cannes Lions PR Grand Prix
VML London and Burson’s campaign for "The KitKat Heist" has won a PR Lions Grand Prix award at this year’s International Festival of Creativity.
Delivery platform UVA App and De La Cruz Ogilvy win Direct Lions Grand Prix
UK wins five Direct Lions and one Creative Data Lion.
Special US and PHD NY take Media Grand Prix for Uber Eats
UK awarded a gold, silver and bronze Lion.
Wednesday’s Cannes Lions Grand Prix winners
Wednesday’s Grand Prix winners include KitKat's heist PR masterclass, Heineken's IRL Whatsapp campaign and Uber Eats' customizable Super Bowl commercial.
How Marketers Can Align AI With Real Business Growth
This post was created in partnership with Mutinex Key takeaways AI has made media buying faster. Whether that speed is pointed in the right direction is another matter entirely. During […]
SURVEY: Help Us Improve ADWEEK Awards
The ADWEEK team is planning our 2027 awards calendar, and we’d like to hear from you! Which ADWEEK award programs do you most look forward to entering or reading about […]
3 Big Takeaways From Cannes Lions 2026 That Could Make Marketers Pivot
During a live taping of Pivot at ADWEEK House, Kara Swisher and Scott Galloway discuss the trends emerging at Cannes Lions.