News
21,117 articles covering the AdTech ecosystem
The Most Creative Patriotic Packaging for America’s 250th Birthday
Some wild riffs on red, white, and blue—and a few brands that waved their own flag.
Uber Eats Triumphs on Day 3 of Cannes Lions 2026 Among 5 Grand Prix Winners
Cannes Lions reveals the winners from day 3, which focuses on data and digital engagement.
Beyond QR Codes: Matty Beckerman on the Future of Interactive Media
Computer vision AI is replacing traditional QR codes, requiring a new way to connect with consumers.
Sports Illustrated Heads to Hulu as Minute Media’s Rich Routman Seeks Expanded Playbook
CANNES, FRANCE – Plenty of media companies arrive at Cannes Lions talking about efficiency, scale and optimization. Rich Routman, president of Minute Media, showed up talking about Sports Illustrated covers, swimsuit models, World Cup soccer and why nobody wants coverage of Argentina’s national team written from a cubicle in Manhattan. Speaking with Beet.TV contributor Tameka […]
If You Have One Extra Dollar, Spend It on Creative, Says Kantar Americas CEO
CANNES. FRANCE — The marketing world loves to debate where the next dollar should go. Better data? Smarter media buying? More sophisticated measurement? For one industry leader, the answer is simple: invest in creative. Up to 50% of marketing and media effectiveness stems from the content shown to customers, not the channels used to deliver […]
Target launches back-to-school season — and the first test of its turnaround
The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.
GameStop drops CEO package, heightens focus on eBay takeover
The board approved Ryan Cohen's request to nix the performance award, reportedly valued at $35 billion, as the company focuses on the proposed deal.
Nike’s surprise CFO change ‘another tangible signal’ of turnaround progress
While analysts acknowledged incoming finance chief David Denton’s credentials, they also flagged his lack of activewear experience.
Walmart gets bullish on advertising business with Vibe.co acquisition
The retailer plans to strengthen its higher-margin advertising division through a deal to acquire the CTV tech platform.
‘Strictly Business’ Cannes Lions Edition: Fox’s Rob Wade and Billy Parks Bet on Bringing Scale to the Business of Creators
On a special Cannes Lions edition of Variety‘s “Strictly Business” podcast, Fox Entertainment CEO Rob Wade explains why the company is going all-in on the creator economy, launching a division to develop content and businesses with promising creators who are eager to grow. Billy Parks, head of Fox Creator Studios, also lays out the vision […]
Google Begins Rolling Out The June 2026 Spam Update via @sejournal, @MattGSouthern
Google has begun rolling out the June 2026 spam update globally and across all languages. It's the second spam update of the year. The post Google Begins Rolling Out The June 2026 Spam Update appeared first on Search Engine Journal.
3 Lessons Brands Can Learn From Bravo’s Summer House Virality
NBCUniversal's Karen Kovacs and Summer House stars Kyle Cooke and Lindsay Hubbard shared how authentic storytelling drives fan loyalty and brand deals.
Savannah Guthrie Makes Earnest Plea for Information Related to Her Mother’s Disappearance
Details from an alleged ransom note were recently revealed.
Kroger links with TikTok on targeted ads
The grocer’s retail media unit is offering a self-service tool that lets advertisers deliver messages to Kroger customers on the social media platform.
Burlington opens high-tech distribution center in Georgia
The 2 million-square-foot facility features sortation and automated systems along with custom software to increase supply chain speed and throughput.
Axy Market Report: AI Search Renders Traditional SEO Obsolete as Fragmented Martech Stacks Fail Enterprise Buyers
AI search has killed legacy SEO. Axy reveals 73% of top firms now use automated fulfillment engines, while 32% stall using clunky, legacy martech stacks. The line between modern enterprises and legacy brands is being permanently redrawn by a massive, sudden shift in human behavior: traditional search engines are being replaced by AI search and […]
Zenarate Extends its Frontline Performance Platform with Evolve, Delivering a Unified Approach to Human + AI Performance
Evolve gives organizations greater control over how frontline interactions are designed, governed and improved Zenarate, the leader in AI Simulation Training and Frontline Performance, announced Evolve, an agentic conversational AI platform that helps enterprises automate, validate and continuously improve tier 1 and tier 2 customer interactions across voice and digital channels. As AI agents take […]
GIBO Holdings Outlines Strategic Direction for AI-Native Content Production Through AIOS Framework
GIBO Holdings Limited, a unique and integrated AIGC animation streaming platform, outlined the strategic direction of its next-generation AI-native content production ecosystem through the introduction of AIOS, the Company’s evolving platform architecture designed to support the full lifecycle of AI-generated narrative content. The announcement provides investors and industry participants with a strategic overview of the […]
Commvault Signs Multi-Year Strategic Partnership with Microsoft
As more organizations deploy AI and face cyber threats, Commvault’s AI and cyber resilience platform will be integrated and delivered as a native ISV Service on Microsoft Azure Commvault among a group of partners with solutions embedded directly into the Microsoft Azure cloud platform – bringing Commvault’s technologies to Azure customers Commvault, a leader in […]
Hootsuite Rebuilds for the AI Era, Introducing Wisdom a Social-First AI Agent Turning Social Signals into Action
Social moves faster than businesses can keep up. Today, that changes: Hootsuite introduces Wisdom, the social-first AI agent that transforms live social signals into contextual intelligence and coordinated action. Social OS unveiled — Hootsuite’s full portfolio reimagined as purpose-built products, connected by AI under one unified experience. New MCP connectors make Hootsuite capabilities accessible to AI agents, bringing […]
Sprout Social Expands Snapchat Integration, Giving Brands a More Direct Line to Highly Engaged Audiences
The new integration allows brands to seamlessly plan, schedule, and automatically publish to Snapchat directly from Sprout’s AI-powered Social Intelligence Platform. Social teams can now better leverage Snapchat’s unique high-attention environment to drive organic discovery and cultivate long-term brand affinity. This milestone launch will be featured today during an exclusive panel hosted by Snapchat at […]
‘GTA 6’ Reveals $80 Price, ‘Single-Player’ Only for November Launch
Rockstar Games has finally revealed the price for “Grand Theft Auto VI” — and the fact the game will be a “single-player experience” at launch — just ahead of pre-orders opening for the eagerly anticipated game. The standard edition of “GTA 6” will be priced at $79.99 while the “ultimate” version will run players $99.99, […]
‘Dungeon Masters’: D&D Maker Sets ‘Arcana Unleashed’ as Season 2 Campaign for Actual-Play TV Series (EXCLUSIVE)
“Dungeons & Dragons” maker Wizards of the Coast has set the theme for the upcoming second installment of its “Dungeon Masters” TV series. Beginning with its July 8 premiere on YouTube, the nine-episode second season of the Jasmine Bhullar-hosted Dungeons & Dragons actual-play show will feature “Arcana Unleashed,” a soon-to-be-released campaign set in D&D’s The […]
Albertsons integrates branded product placement into AI-search tool
The grocery company’s retail media arm now lets ads appear in conversational search product carousels.