News
20,330 articles covering the AdTech ecosystem
Adform is One of OpenAI’s Technology Platform Partners as ChatGPT Ads Arrive in Europe
Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies. Early [...] The post Adform is One of OpenAI’s Technology Platform Partners as ChatGPT Ads Arrive in Europe appeared first on ExchangeWire.com.
It’s time to bring back interactive advertising in the answer economy
How brands can recover the philosophy embedded in the old term and give consumers a real response instead of an impression.
Introducing Leading Women Mexico’s class of 2026
Celebrating the 2026 Leading Women Mexico honorees.
How brands can use creators to improve visibility in AI search
As more consumers rely on AI tools to research products and seek recommendations, agencies and brands are evolving their creator marketing plans to capitalize on creators’ power to boost brands’ odds of being recommended by these chatbots.
How agencies are rethinking the importance of experiential marketing
Agencies are seeing experiential work become a key part of their revenue mix.
Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US
LVMH spent $776 million in the Asia-Pacific region last year, according to COMvergence.
Advertising to AI agents—everything brands need to know
Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.
Markup AI Expands Its AI Content Editor to the Tools Marketing Teams Already Use
New capabilities help marketing teams maintain brand voice, accuracy and content quality across Microsoft Word, ChatGPT and Claude Markup AI announced Markup AI for Marketers, introducing new and expanded capabilities designed to help marketing teams maintain content quality as AI accelerates content creation. Today’s release brings new capabilities to Markup AI for Marketers, including high-volume […]
Madison Logic Launches AI Planner, An Industry First That Brings Intelligence and Speed to Multi-Channel Campaign Planning
Improves execution effectiveness and ROI by ensuring strategic planning decisions are aligned to campaign objectives Madison Logic, a B2B marketing technology company focused on performance-first strategies, today announced the launch of AI Planner, a new agentic capability that operationalizes strategy into prioritized audiences, channel mix, and budget investments aligned with key objectives and goals. As […]
Qualtrics Unveils XM Data & AI, Expanding Experience Management to Simulate, Predict and Deliver Trusted Outcomes
Qualtrics XM Data & AI Platform Built On The World’s Largest AI Dataset For Human Experiential Context XM Data & AI Grows Customer Lifetime Value at Scale There is a gap in every business between what people expect and what is delivered. It is called the Experience Gap, and it is the most expensive problem […]
Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift Artificial intelligence is becoming an everyday shopping companion, helping consumers research products, compare options and make decisions. But as AI plays a larger role in product discovery, with nearly three-quarters (72%) of consumers […]
ISC-CX Introduces Tailored Mystery Shopping Program for Advantail at Nailloux Outlet Village
ISC-CX, a global specialist in customer experience (CX) analytics and mystery shopping services, announces the launch of a customized CX measurement program in collaboration with Advantail at Nailloux Outlet Village in France. This initiative focuses on evaluating and enhancing the overall shopping experience across the outlet’s diverse retail and dining environment. ISC-CX, a global specialist […]
JobNimbus and ReferPro Team Up to Turn Happy Customers Into Ready-to-Work Leads, Automatically
New native integration pushes referral leads from ReferPro directly onto the JobNimbus job board, already linked to the contact and ready to work JobNimbus, the #1 AI-enabled CRM for roofing and exterior contractors, and ReferPro, the AI-native referral platform for the trades, today announced a direct integration that sends referral and self-service leads from ReferPro […]
Vistatec Launches Vistatec Data, a Dedicated AI Data Services Brand for Global AI
The AI, localization, and multilingual content solutions provider Vistatec today announced the launch of Vistatec Data, a dedicated brand focused on multilingual and multimodal AI data services. Helping organizations build, train, evaluate, and improve AI outputs, workflows, and systems using data that reflects real-world languages, cultures, and markets. Organizations face many new challenges around language, […]
AI Labs Integrates Google’s Gemini into AIV Chatbot to Launch Next-Generation Investment Analytics Platform
Singapore-based AI Labs, a subsidiary of Web3 education pioneer Academic Labs, today announced that it has integrated Google’s Gemini AI into its flagship AIV Chatbot. The upgrade positions AIV as an advanced, structured investment analytics tool designed to simplify research across cryptocurrencies like Bitcoin and Ether, as well as tech giants including Nvidia and SpaceX. […]
TechDigital Labs Enhances E-Commerce SEO Strategies to Increase Product Visibility in Organic Search
TechDigital Labs has announced the strengthening of its e-commerce search strategies. The company helps online stores improve product visibility and attract more qualified buyers through organic search. The improved strategy is based on eCommerce SEO, product page optimisation, category page performance, technical SEO, and content that is search-oriented. The company enables online stores to compete better when […]
APIXO Expands Its Creator Workspace With a Focus on AI Video
APIXO’s browser workspace gives creators access to more than 30 video models, while image, audio and API capabilities remain available. APIXO has expanded its video model catalog, which now lists more than 30 models, giving creators more options for AI video generation from text prompts, images, and supported reference media. The platform offers a visual […]
Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far via @sejournal, @MattGSouthern
Le Monde says its audience hasn't dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story. The post Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far appeared first on Search Engine Journal.
How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook via @sejournal, @hethr_campbell
Freshpet and Intero Digital explain how brands can audit AI visibility, restructure content for citation, and connect GEO work to business priorities. The post How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook appeared first on Search Engine Journal.
The Rise of Proprietary Signal Vendors (PSVs)
Ciaran O'Kane picks up his pen to sketch out a new three letter acronym for the industry: PSV. Meet the Proprietary Signal Vendors... The post The Rise of Proprietary Signal Vendors (PSVs) appeared first on ExchangeWire.com.
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart
In today’s Digest, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps. The post Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart appeared first on ExchangeWire.com.
5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO
Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success. The post 5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO appeared first on Search Engine Journal.
Everyone Has An Opinion On The Best AEO Tactics. Do Any Of Them Really Work?
“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to […] The post Everyone Has An Opinion On The Best AEO Tactics. Do Any Of Them Really Work? appeared first on AdExchanger.