News

Xbox to Lay Off Up to 3,200 Staffers in ‘Most Significant Restructure’ in Company’s History

Xbox is set to lay off 1,600 staffers Monday and up to another 1,600 over the next year in what new CEO Asha Sharma calls the “most significant restructure” in the Microsoft division’s history. In addition, four Xbox studios — Ninja Theory, Undead Labs, Compulsion Games and Double Fine Productions, which collectively employee approximately 350 […]

Why Conair is moving fast to adopt AI-driven video ads

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

Build An OKF Brain Like Mine! via @sejournal, @marie_haynes

Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation. The post Build An OKF Brain Like Mine! appeared first on Search Engine Journal.

Why TiVo Sees an Opportunity in the Connected Car

In the modern advertising world, two things are really crucial according to TiVo Ads President Matt Milne: having an engaged platform where you actually meet with audiences, and data. And as audiences continue to fragment across different screens, being able to attract viewers in different contexts can be an advantage for a media company. That’s Read More

Big Y offers up surprise rewards in quirky campaign from VIA

The grocery chain imagines free food appearing in unlikely places to spotlight myBigY Rewards across New England.

Ollie and Zola will serve up a wedding feast for your ‘Dog of Honor’

The brands highlight four-legged wedding stars through scented outdoor ads and free meals.

Big Y - Free Finds You - 30s

Big Y - Bowling - 15s

Big Y - Pulled Over - 15s

Big Y - Wedding - 15s

AI is changing local TV advertising, but who holds the best data still decides who wins

The brands and agencies that benefit the most from AI aren’t the ones with the best models, they are the ones working with the best data.

Reddit is cracking down on AI marketing slop with its own AI

Improved automated systems caught 25,000 “spammy posts and comments” a day during the first quarter, Reddit announced.

Justworks - You Don’t Have To Worry When It Justworks - 60s

Garden of Life - 30s

Lambda Legal - 15s

Justworks finds comedy in founder burnout in Quality Meats campaign

Freddie Powells directing films that dramatize the demands of running a small business.

The hidden forces behind B2B buying decisions

Your deals aren't won or lost on product alone. Learn why personality, politics, culture, and unseen stakeholders often determine the outcome. The post The hidden forces behind B2B buying decisions appeared first on MarTech.

Turning marketing complexity into a competitive advantage

More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales. The post Turning marketing complexity into a competitive advantage appeared first on MarTech.

Simpson Associates partners with Nelson Global to strengthen data security, compliance and governance with Microsoft Purview

Simpson Associates, a leading UK data transformation consultancy and Microsoft solutions partner, has announced a new partnership with Nelson Global, supporting the multinational organisation in strengthening how they manage data risk and regulatory obligations using Microsoft Purview. Strengthening global compliance through data governance  Nelson Global operates across multiple regions and industries. As a multinational organisation, it brings significant regulatory complexity. To support this function, the organisation required a partner capable of […]

EX DeFi Launches New AI and Web3 Mobile App, Enabling Everyone to Earn ETH and XRP

EX DeFi today launched its new AI and Web3 mobile app, enabling users around the world to easily earn ETH, XRP, and other digital assets through a simple, accessible smartphone platform that brings professional-grade DeFi services directly to everyone’s fingertips. With the continued development of Artificial Intelligence (AI) and Web3 technologies, their convergence is accelerating […]

Approach Marketing Earns National Recognition for AI Leadership in PR and Marketing

Women-owned integrated PR and marketing agency recognized for responsible AI adoption, innovation, and client impact in public relations and marketing. Approach Marketing, an award-winning women-owned integrated public relations and marketing agency, has been named the Silver Winner in the “Most AI-Ready Agency” category at the 2026 Bulldog PR Awards. The national recognition honors public relations […]

AI Content Didn’t Stop Working, Your Metrics Did via @sejournal, @MattGSouthern

Declining organic traffic doesn't always signal failing content. Here's how to measure influence when AI search disrupts traditional SEO metrics. The post AI Content Didn’t Stop Working, Your Metrics Did appeared first on Search Engine Journal.

The hidden cost of your fragmented martech stack

Why your favorite best-of-breed marketing tools might be creating a structural complexity wall that actively slows down your revenue operations. The post The hidden cost of your fragmented martech stack appeared first on MarTech.

How to build a Hermes Agent-style workflow

Most AI tool workflows send the model far more data than it needs. The fix is a simple shift that cuts waste without cutting capability. The post How to build a Hermes Agent-style workflow appeared first on MarTech.