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11,240 articles covering the AdTech ecosystem
X upgrades its ad platform in long overdue overhaul
This is the platform's biggest update in its history, having previously been criticized for not keeping up with peers on performance.
Google Touts Its AI Ad Tech Adoption And New AI Max Features
The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product […] The post Google Touts Its AI Ad Tech Adoption And New AI Max Features appeared first on AdExchanger.
Zefr Builds A New Front Door For YouTube Buys
Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […] The post Zefr Builds A New Front Door For YouTube Buys appeared first on AdExchanger.
POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?
At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer. The post POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? appeared first on AdExchanger.
Nicnet Launches Aprecomm’s AI-Driven CX Suite to Elevate Broadband Experience Across Brazil
Aprecomm accelerates growth in Latin America as Nicnet rolls out AI-powered customer experience and CPE management solutions nationwide. Nicnet, one of Brazil’s leading fibre optic internet providers, announced a partnership with Aprecomm, a provider of AI-driven network and customer experience (CX) solutions, to enhance broadband performance and customer satisfaction across its network. “In markets such […]
BigID Extends DSPM to Markdown Files, Closing a Critical Data Security Gap in the Age of Vibe Coding
BigID is the first and only data security platform to discover, classify, and secure sensitive data inside AI instruction files BigID, the leading data security and AI governance platform, announced support for Markdown (.md) file scanning and classification. With this capability, BigID becomes the only DSPM solution capable of discovering, classifying, and securing sensitive data […]
Genspark Announces Global Strategic Partnership with Microsoft to Embed AI Agents Across Microsoft 365 and Agent 365
Genspark for Microsoft 365 embeds AI agents natively in Microsoft PowerPoint, Excel, and Word Genspark’s agentic AI is built and deployed on Microsoft Azure, enabling high-velocity product development and enterprise-grade infrastructure Genspark will expand availability through the Microsoft Marketplace, deepening its presence across the Microsoft ecosystem Genspark.ai announced a global strategic partnership with Microsoft to […]
Anaconda Acquires Outerbounds to Power End-to End, Secure-by-Default AI-Native Development at Enterprise Scale
Acquisition gives enterprise teams a governed path from AI experimentation to production without disrupting existing workflows or infrastructure Anaconda Inc., the trusted foundation for AI-native development, announced the acquisition of Outerbounds, the company behind Metaflow, the open source AI/ML orchestration framework trusted by some of the world’s most sophisticated engineering organizations, including Realtor.com, GE HealthCare, and […]
InMobi Launches “Ad Experiences” With FOSSIL as First Brand Partner
New omnichannel solution leveraging 1P data from InMobi’s consumer platform, Glance delivers 57% lift in brand recall and 10% lift in brand awareness for FOSSIL’s BIG TIC spring launch InMobi, the global technology leader specializing in agentic commerce and advertising, announced the official launch of InMobi Ad Experiences. This enhanced full-funnel solution combines the company’s […]
Enkrypt AI and Citrix NetScaler Enable Secure Enterprise Deployment of Generative AI Applications
Integrated solution delivers real-time protection against prompt injection, data leakage, and unsafe outputs while accelerating AI adoption Enkrypt AI, a leading provider of security and governance solutions for generative AI systems, today announced a reference architecture integrating its AI-native protection platform with Citrix NetScaler®, the application delivery and security solution from Citrix. The combined deployment enables […]
apexanalytix Launches QubitOn™, Bringing Instant, Contract-Free Global Business Entity Validation and Risk Intelligence to AI Workflows and Enterprise Applications
Any developer or business user can now validate supplier and customer master data, screen for sanctions, verify tax IDs, and assess risk across 250+ countries via API, AI agents and chatbots. apexanalytix launched QubitOn™, making enterprise-grade business entity validation, enrichment, and risk analytics available to anyone including developers building applications and business users working in […]
Carter’s CMO on evolving marketing by pairing heritage with progress
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”
Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy via @sejournal, @TaylorDanRW
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals. The post Your AI Visibility Tracker Is Quietly Breaking Your Analytics And Your Strategy appeared first on Search Engine Journal.
Rude Health picks Ark Agency for creative and strategy account
The win follows a four-way pitch.
B&Q and Screwfix owner launches £91m media review
Dentsu X is currently the incumbent on the account.
Review of the Week: Airwallex takes a shot at football storytelling
The work has been made by Uncommon Creative Studio.
Can we talk about the value of comms planning?
Hopefully, the Media Planning Group will help media and comms planners develop their practice, and their business model.
McDonald’s UK swaps Dexter Fletcher voiceover for Stephen Graham
Graham’s voice will feature across McDonald’s UK advertising in a bid to create a stronger relationship with younger audiences.
Inside R/GA’s 50-year reinvention and its ‘always 80% complete’ mindset
A new book chronicles R/GA’s history and a digital avatar channels co-founder Bob Greenberg.
Lenovo Taps Becky G and AI to Turn Soccer Kits Into Art
Lenovo appoints artists, designers, and filmmakers as creative directors of five soccer clubs across the U.S., China, Brazil, and Italy.
EPC Group Founder Errin O’Connor Marks 17 Years Since Keynoting Gartner’s Portals, Content & Collaboration Summit
Houston-based Microsoft Gold Partner and triple G2 Leader ties 2009 Gartner SharePoint governance methodology to 2026 Copilot, Fabric, and Power BI work. EPC Group Founder Errin O’Connor Marks 17 Years Since Keynoting Gartner’s Portals, Content & Collaboration Summit as SharePoint Governance Framework The framework I presented at Gartner in 2009, identity, classification, lifecycle, oversharing, controls, […]
From Cookies to Code: why AI regulation needs a Privacy Sandbox approach
Artificial intelligence (AI) is no longer an experimental layer sitting on top of the digital economy. In a relatively short space of time, AI has become a key interface through which people make decisions about which products or services to buy. As mainstream adoption continues to accelerate and the market edges toward the trillion-dollar scale, […]
Fairmarkit Launches Total Agentic Sourcing, the First Platform to Put AI to Work Across All Enterprise Spend with Leading ERPs
Total Agentic Sourcing is Powered by KIT, an Intelligent Agent Network Built for Every Sourcing Workflow Fairmarkit announced Total Agentic Sourcing, the first platform to deploy AI agents that can autonomously source both tail and strategic spend, from a tactical $500 purchase to a $500M contract, in the same environment. Powering it is KIT, an intelligent […]
PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization
PulsePoint, the leading healthcare marketing technology company, announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an automated way to put Crossix optimization metrics to work directly within their DTC campaign workflows. Veeva Crossix is a leader in healthcare marketing measurement. Crossix connects media exposure to real-world health […]