News
11,247 articles covering the AdTech ecosystem
Magellan AI Announces Expanded Partnership with iHeartMedia to Bring Broadcast Radio Attribution to Advertisers
Expanded collaboration brings new visibility into how broadcast radio drives outcomes across the modern media mix Magellan AI, the leader in audio advertising intelligence and measurement, announced an expanded partnership with iHeartMedia, America’s most listened-to audio provider, to bring broadcast radio attribution to advertisers. Magellan AI has been a preferred attribution partner for iHeartMedia across […]
From AI Adoption to Real Outcomes: New Sisense Research Reveals How Product Leaders Are Closing the Gap
Despite growing trust in AI, product teams still struggle to operationalize insights, delaying innovation and decision-making Sisense, a leader in AI-powered embedded analytics, released its 2026 State of Analytics report. The study of 267 product leaders reveals a widening gap between AI ambition and real-world results, as teams struggle to operationalize insights within workflows. Despite increased […]
CobbleStone Available on Texas DIR Cooperative Contract for CLM Software Solutions
CobbleStone Software is pleased to share that it is on Texas Department of Information Resources (DIR) Cooperative Contract DIR-CPO-5081 for its Software Solutions. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is excited to announce that its solutions are available via Texas DIR Cooperative Contract DIR-CPO-5081. The contract expands […]
Enghouse Networks and INVIDI Technologies Partner to Expand Addressable TV Advertising Across IP Video Environments
New integration enables targeted advertising and scalable monetization across IP inventory Enghouse Networks, a global provider of telecommunications and media solutions, and INVIDI Technologies, a pioneer in addressable TV advertising, announced a new integration that expands advanced advertising capabilities across IP video environments. The combined solution enables operators, broadcasters, and publishers to deliver targeted advertising across multiple […]
Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts
Senior hires support growing demand for simplified, audience-based access to local television at national scale Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, announced the appointment of Steve Fish and Adam Quinn as vice presidents of sales to support the continued expansion of its national go-to-market strategy for Collective, Locality’s […]
Meet the AI-powered fan companion: TGR Haas F1 Team RaceMate powered by Infobip
New always-on conversational agent with team race intelligence, team insights, and interactive experiences powered by Infobip AgentOS Global AI-first cloud communications platform Infobip and TGR Haas F1 team are launching ‘TGR Haas F1 Team RaceMate powered by Infobip’, an AI-powered conversational fan companion on Apple Messages for Business and WhatsApp Business Platform. Always-on and always available, it delivers […]
RingCentral Unveils Advanced Business Messaging, AI-Powered Engagement, and Phone Innovations to Enable Smarter Customer Interactions
RCS, branded messaging, and international SMS elevate business messaging into more interactive, trusted customer experiences AI Receptionist (AIR) brings real-time, automated engagement to SMS and call queues Customer Engagement Bundle for Microsoft Teams transforms Teams into a hub for voice, messaging, and AI-powered customer engagement RingCentral, Inc., a global leader in AI-powered business communications, announced […]
Verse.ai Announces RCS Messaging Functionality for Branded Text Conversations
Verse.ai, a business texting platform, now offers RCS messaging for greater branding, stronger security, ability to send high-resolution images, and more. Verse.ai, a business texting platform powered by conversational AI, now supports RCS messaging. Rich communication services (RCS) offers various upgrades from traditional business SMS. RCS enables greater interactivity, branding, and security for business text conversations. […]
Exemplifi Announces Launch of NeuralOps: A Budget Friendly AI Work Rhythm Intelligence Tool for Remote Teams
Exemplifi, a leading remote-first company, today announced the launch of NeuralOps, an innovative AI-powered work rhythm intelligence tool designed to keep distributed teams balanced, focused, and aligned. Moving away from invasive monitoring tactics, NeuralOps provides companies with a privacy-first approach to employee management. Built by a Remote Team, For Remote Teams NeuralOps was born out […]
Take-Two Interactive’s Strauss Zelnick on ‘GTA 6’ Jitters, Zynga’s Turnaround and Investing in Original Properties
Take-Two Interactive CEO Strauss Zelnick admitted that he’s wrestling with some nervousness around the long-awaited launch of “Grand Theft Auto 6” in November. He also addressed the turnaround at Take-Two’s Zynga and the importance of investing in original properties during his conversation at the inaugural Interactive Innovation Conference in Las Vegas. Zelnick spoke April 28 […]
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
“A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC via @sejournal, @brookeosmundson
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth. The post Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC appeared first on Search Engine Journal.
Microsoft Says Bing Reached 1B Monthly Active Users via @sejournal, @MattGSouthern
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter. The post Microsoft Says Bing Reached 1B Monthly Active Users appeared first on Search Engine Journal.
Google Launches AI Max For Shopping and Travel Campaigns via @sejournal, @brookeosmundson
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout. The post Google Launches AI Max For Shopping and Travel Campaigns appeared first on Search Engine Journal.
New: AI Brief And Text Disclaimers Come To Google AI Max via @sejournal, @brookeosmundson
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy. The post New: AI Brief And Text Disclaimers Come To Google AI Max appeared first on Search Engine Journal.
AI Search Clicks Often Go To Local Domains: Report via @sejournal, @MattGSouthern
Aleyda Solis's Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry. The post AI Search Clicks Often Go To Local Domains: Report appeared first on Search Engine Journal.
AI Gives You The Vocabulary. It Doesn’t Give You The Expertise via @sejournal, @DuaneForrester
The real divide isn’t human vs. AI, but retrieval vs. judgment, where long-term value is built through experience, not automation. The post AI Gives You The Vocabulary. It Doesn’t Give You The Expertise appeared first on Search Engine Journal.
Safestyle explores home improvement drama with 1960s parody
The Gate created the campaign.
X kicks off global overhaul of ad platform
Rebuild follows a period of challenges between X and advertisers.
Viewers Are Satisfied with Streaming, but There’s Room to Improve the Ad Experience
FreeWheel’s recent ‘Voice of the Viewer’ report found that around eighty percent of consumers are satisfied with their overall streaming experience. And advertising is part of the reason why — alongside the choice and availability of streaming content, value for money was cited as a key strength of streaming, with ad-supported tiers helping to keep Read More
Genesis - Built to Thrill - 60s
Chivas Regal made a fancy board game for its new Charles Leclerc campaign
British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.
Google’s latest Search ad updates signal growing shift away from keywords
A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.