News
20,320 articles covering the AdTech ecosystem
Prebid’s New President Is Its Former Chairman, Garrett McGrath
Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. Since he no longer worked for […] The post Prebid’s New President Is Its Former Chairman, Garrett McGrath appeared first on AdExchanger.
Agentic AI Is Rewriting The Pharma Marketing Playbook
AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to bring a new treatment to market, taking 12 to 15 years with a 10% success rate. But pharma pioneers are leveraging AI to rethink traditional models. Sanofi, for example, is developing a “lab-in-a-loop” that uses AI agents […] The post Agentic AI Is Rewriting The Pharma Marketing Playbook appeared first on AdExchanger.
Lynote.ai Launches Integrated Platform for AI Content Detection and Productivity
According to McKinsey’s 2026 Global Service Industry AI Adoption Report, which surveyed 9,100 professionals across the legal, financial, healthcare, and consulting sectors, 74% now use AI in their content creation and communications. Against this backdrop, Lynote.ai, a developer of AI-powered content tools, announced the launch of its integrated platform, bringing AI Detector, AI Image Detector, AI […]
Iyuno’s Strategic Approach: Multi-Agent AI, Built Around Context
Specialized AI agents are becoming an industry-wide shift. Iyuno applied that approach to one of media’s hardest problems: giving AI a memory that holds up across scenes, episodes, and seasons. Iyuno, the world’s largest media localization company, detailed the multi-agent engineering behind CLOE’s Contextual Memory, built on the belief that applying specialized AI agents to […]
Trifork expands SAP collaboration with new Customer Experience reseller agreement
Trifork expands SAP collaboration with new Customer Experience reseller agreement Latest expansion of an almost 20-year relationship strengthens Trifork’s SAP capabilities with an initial focus on SAP Sales Cloud v2 Trifork and SAP are expanding their almost 20-year collaboration with a new reseller agreement for SAP Customer Experience (CX). The agreement adds SAP CX to […]
Video Game Industry Revenue Expected to Reach $214 Billion in 2026 With ‘GTA 6’ Release, New Report Finds
Across mobile, PC and console platforms, the video game industry is estimated to reach $213.9 billion in revenue this year — and the highly anticipated November release of “Grand Theft Auto VI” is a major reason why. According to gaming industry market research firm Newzoo’s “Global Games Market Report 2026,” gamers are eager to return […]
Google DeepMind Develops New AI Search Ranking Model via @sejournal, @martinibuster
Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods. The post Google DeepMind Develops New AI Search Ranking Model appeared first on Search Engine Journal.
How Local Businesses Can Build Visibility In AI Search via @sejournal, @lorenbaker
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search. The post How Local Businesses Can Build Visibility In AI Search appeared first on Search Engine Journal.
IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
New York, NY – September 10, 2026 – Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today released its 2026 Outlook Study: September Update, raising its full-year U.S. ad spend growth forecast to 12.3%, up 2.8 percentage points from its January projection of 9.5%. Based on insights from more than 200 … Continued The post IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations appeared first on IAB.
Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising
Acxiom, the connected data and technology foundation for the world’s leading brands, today (10th September, 2026) announced an integration enabling advertisers to deploy Acxiom's trusted audience intelligence within HAWK, Azerion’s independent omnichannel demand-side platform (DSP). As advertisers increasingly look to combine [...] The post Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising appeared first on ExchangeWire.com.
Why Tubi’s New Global Campaign ‘Feels’ About Right
Tubi's new campaign will give you all the feels thanks to Y2K nostalgia.
Your marketing agent is working. Can you see what informs its recommendations? by Rokt mParticle
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations. The post Your marketing agent is working. Can you see what informs its recommendations? appeared first on MarTech.
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.
TF1 Plans Full-Funnel Measurement and Agentic Trading in 2027 Roadmap
The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) to advertise on TV, including the release of RTL AdAlliance's AdManager last year, and the UK launch of Comcast’s Universal Ads in June. TF1 PUB, the ad sales house of French broadcaster TF1, has proven particularly agile Read More
Adform is One of OpenAI’s Technology Platform Partners as ChatGPT Ads Arrive in Europe
Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies. Early [...] The post Adform is One of OpenAI’s Technology Platform Partners as ChatGPT Ads Arrive in Europe appeared first on ExchangeWire.com.
It’s time to bring back interactive advertising in the answer economy
How brands can recover the philosophy embedded in the old term and give consumers a real response instead of an impression.
Introducing Leading Women Mexico’s class of 2026
Celebrating the 2026 Leading Women Mexico honorees.
How brands can use creators to improve visibility in AI search
As more consumers rely on AI tools to research products and seek recommendations, agencies and brands are evolving their creator marketing plans to capitalize on creators’ power to boost brands’ odds of being recommended by these chatbots.
How agencies are rethinking the importance of experiential marketing
Agencies are seeing experiential work become a key part of their revenue mix.
Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US
LVMH spent $776 million in the Asia-Pacific region last year, according to COMvergence.
Advertising to AI agents—everything brands need to know
Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.
Markup AI Expands Its AI Content Editor to the Tools Marketing Teams Already Use
New capabilities help marketing teams maintain brand voice, accuracy and content quality across Microsoft Word, ChatGPT and Claude Markup AI announced Markup AI for Marketers, introducing new and expanded capabilities designed to help marketing teams maintain content quality as AI accelerates content creation. Today’s release brings new capabilities to Markup AI for Marketers, including high-volume […]
Madison Logic Launches AI Planner, An Industry First That Brings Intelligence and Speed to Multi-Channel Campaign Planning
Improves execution effectiveness and ROI by ensuring strategic planning decisions are aligned to campaign objectives Madison Logic, a B2B marketing technology company focused on performance-first strategies, today announced the launch of AI Planner, a new agentic capability that operationalizes strategy into prioritized audiences, channel mix, and budget investments aligned with key objectives and goals. As […]