News
11,247 articles covering the AdTech ecosystem
Kohl’s delves into AI for gift finding, aiding associates
The retailer launched a conversational AI agent to help shoppers find gifts, and is evolving how associates engage with data using the technology.
‘Flat Earth’ TV Series in the Works at Vice Studios From Debut Novelist Anika Jade Levy (EXCLUSIVE)
A TV series adaptation of Anika Jade Levy’s critically acclaimed debut novel, “Flat Earth,” is in the works at Vice Studios with Levy as co-creator. Published by Catapult Books in the US and Little, Brown in the UK in November 2025, “Flat Earth” is described as “a wry, sharply observed portrait of female ambition in […]
Sociable: Life stage matters more than age for in-app brand promotions
A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.
Splendid Communications wins Cadbury Ice Cream social media account
The appointment follows a competitive pitch.
Market Basket names new president
Chuck Casassa, a 50-year veteran of the New England supermarket chain, is being promoted from director of operations.
Fresh Thyme revamps loyalty program with new points system
The Midwestern specialty grocer will give shoppers 10 points per dollar spent, and perks like early access to weekly deals and sneak peeks at new products.
Sprouts’ holds steady in Q1 with a focus on affordability
Following disappointing 2025 results, the specialty grocer is making selective price adjustments while continuing its ambitious growth plans.
Albertsons and its CEO face a ‘make or break’ 2026
One year into Susan Morris’s tenure atop the grocery chain, analysts say the chief executive has stabilized the business following its failed merger with Kroger but faces continuing challenges.
Consumer confidence unexpectedly inches up as view of jobs brightens
The improved outlook among consumers toward the labor market bolstered the argument among Federal Reserve officials opposing a cut to the main interest rate.
Bath & Body Works names first chief brand and product officer
Veronique Gabai-Pinsky comes to the company with decades of experience, including launching her own brand and serving as president of Vera Wang Group.
Walmart is bringing beauty-focused store associates to hundreds of stores
The "Beauty Expert" position, which features specialized training, is expanding this year after a successful pilot.
Amazon Prime Day moves to June
The e-commerce company's sales event happened in July last year. Meanwhile, Q1 earnings showed strong growth in online store net sales.
The Backroom: Redefining Pacsun
Brieane Olson talks about her book, “Co-created,” and her work as a merchant and now CEO in redefining the retailer for a new generation.
Novi AI Launches Long Video Agent for AI Narrative Video Creation Up to 5 Minutes
Novi AI introduces its new Long Video Agent, enabling creators to generate complete narrative videos from a story idea, script, or screenplay through an end-to-end AI workflow. Novi AI, an AI video generation platform serving over 2 million creators worldwide, today announced the launch of its Long Video Agent — a new AI system that […]
Netflix’s New Mobile App Has a Vertical Video Feed, but You Still Have to Watch TV Shows and Movies in Landscape Mode
Netflix has added vertical video to its mobile experience, joining the ranks of popular social video apps like Instagram and TikTok that are designed to be viewed while you’re holding a phone upright. But for Netflix, it’s a baby step on the vertical-video front: Users will have to continue watching full-length series and movies horizontally, […]
Grubhub centers on value in monthlong loyalty push with Anomaly
The delivery platform has made value a central theme of its marketing efforts as it continues to struggle with market share.
How Nestlé turns creator content into brand-suitable ads at scale
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
Meta and Google ad revenues soar thanks to AI, but big picture is blurry
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar] via @sejournal, @hethr_campbell
Unlock AI visibility through Reddit. Discover how using Reddit strategically can enhance brand credibility and drive sales. The post How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar] appeared first on Search Engine Journal.
ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel] via @sejournal, @hethr_campbell
Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results. The post ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel] appeared first on Search Engine Journal.
Pitch Update: Ikea, B&Q, Jaguar Land Rover, Coca-Cola, Persil, Hitachi, Lola's, Rude Health and more
Campaign's weekly round-up of pitches, reviews and account wins.
Thatchers Cider music tour for students isn't all hot air
Raptor created the experience.
Quechua - Beyond the test Decathlon - 2m
NBC Races Into 100th Anniversary With Kentucky Derby-Bound Promo
This is the third promo promoting NBC’s upcoming 100th anniversary.