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20,320 articles covering the AdTech ecosystem
Kalshi’s Latest Celeb Play Sends Marshawn Lynch Into Full Beast Mode
Timed to the NFL kickoff, Kalshi's latest celebrity ad gives Marshawn Lynch a superhero transformation.
Apple’s First Foldable iPhone Could Reshape the Creative Canvas for Brands
Apple's first foldable iPhone could usher in a new creative format, ad leaders say.
KERV.ai Achieves the Trusted Partner Network Gold Star Certification for Premium Streaming Content Security and Privacy
First AI-video technology platform specializing in contextual commerce to achieve this certification KERV.ai, the leader in video analysis, performance, and monetization, announced it has achieved the Trusted Partner Network (TPN) Gold Star certification, reinforcing its commitment to the highest standards of content security and data protection for customers, partners, and premium content owners. As AI […]
Viamedia.ai Joins Go Addressable, Offering Broadcasters and MVPDs Access to TV Targeting Technology for Previously Excluded Inventory
Leaders in addressable TV solutions to help educate buyers on the possibilities of precise targeting across cable and broadcast Viamedia.ai, a next-generation ad tech company focusing on scaling a local-first omni-channel operating system, announced that it has joined Go Addressable, the industry trade group dedicated to advancing addressable TV advertising and its use of deterministic […]
COEY Unveils GroundSlate, an AI-First Video Editor with No Traditional Timeline
Free Mac App Gives Claude, ChatGPT and Any Other AI Assistant 385 Local MCP Tools to Find, Generate, Cut and Render Video on Apple Silicon COEY, an AI-first media technology company built to scale human creativity through intelligent machine collaboration, today announced the launch of GroundSlate™, the first video editor designed from the ground up […]
Amazon’s AWS Now Lets Streamers Deliver up to 11 Live Feeds on One Screen
Personalized multiview livestreams — the ability to watch multiple video feeds on one screen — have become a popular and much-requested feature by customers, particularly for sports. Now AWS, Amazon’s cloud-services division, is launching a new service that will let streamers deliver up to 11 feeds in a single personalized channel. On Thursday, AWS took […]
New York Games Week to Launch in October as First Citywide Video Game Industry Event
The first New York Games Week will take place Oct. 4-11 with video game industry-themed events, showcases, conferences, tournaments, summits, professional mixers and meetups across the five boroughs of New York City. From gaming industry vets Guy Blomberg (Games Industry Gathering), Krysti Pryde (PlayNYC), and Amit Hossain (IGDA NYC) and with support from NYC Mayor’s […]
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
Amazon pilots ad services in ChatGPT: What marketers need to know
The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.
Johnsonville puts sausage on the ballot to cut through election ads
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.
Google Expands Data Manager And Adds Uplift Measurement via @sejournal, @brookeosmundson
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data. The post Google Expands Data Manager And Adds Uplift Measurement appeared first on Search Engine Journal.
Google Launches Meridian GeoX Globally via @sejournal, @brookeosmundson
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling. The post Google Launches Meridian GeoX Globally appeared first on Search Engine Journal.
YouTube Gives You Feedback On Shorts Before Publishing via @sejournal, @MattGSouthern
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users The post YouTube Gives You Feedback On Shorts Before Publishing appeared first on Search Engine Journal.
Kalshi enlists Pete Sampras as its latest athlete endorser with US Open spot
The tennis great makes a rare return to commercial advertising, providing a voiceover paired with classic footage.
From first tap to daily habit, connecting the two halves of app growth
Putting the mobile experience first leads to better loyalty and retention.
AI won’t fix a flawed strategy
Why execution must be more responsive to what is actually happening on the ground.
Tubi chases every mood in its first global brand campaign from Mischief
Nine spots follow people taking absurd routes to love, fear and thrills—plus, the streamer unveils its “TubiFone.”
Amazon becomes a new funnel for buying ChatGPT ads
The e-commerce giant is the first major demand-side platform to integrate with OpenAI Ads.
Amazon and OpenAI Team Up to Target ChatGPT’s US Users
The ecommerce giant is helping advertisers integrate into the AI answer engine.
Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.
AI is putting marketing’s in-house model to the test
CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams. The post AI is putting marketing’s in-house model to the test appeared first on MarTech.
How to create B2B content that buyers keep using
As AI makes content easier to create, the opportunity is to build resources that help buyers make decisions, solve problems, and take action. The post How to create B2B content that buyers keep using appeared first on MarTech.
The answer to your martech problem depends on the problem
Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons. The post The answer to your martech problem depends on the problem appeared first on MarTech.
Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.