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11,255 articles covering the AdTech ecosystem
Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth
Tappx, a leading ad tech company offering multiplatform digital advertising solutions, has announced a 35% increase in revenue in 2025. With this result, the technology company consolidates a trajectory of more than five years of growth, achieving increases in both [...] The post Tappx Strengthens its Sustained Growth Model with Five-Year Consecutive Growth appeared first on ExchangeWire.com.
How AI Overviews Surface Negative Reviews, Without Anyone Searching for Them via @sejournal, @EraseDotCom
Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review. The post How AI Overviews Surface Negative Reviews, Without Anyone Searching for Them appeared first on Search Engine Journal.
Comic: ‘I Just Wanna Watch The Game!’
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.
What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer
I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […] The post What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer appeared first on AdExchanger.
What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing
As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […] The post What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing appeared first on AdExchanger.
Campaign Media Awards 2026: winners revealed
EssenceMediacom, OMD, Bountiful Cow and Wavemaker were among the big winners at the Campaign Media Awards 2026, which took place this evening (30 April) at the London Hilton Park Lane hotel.
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
USA Today Co.’s AI licensing deals helped drive meaningful year-over-year revenue growth in Q1, despite pressure on traffic and programmatic.
Taboola’s next act: an AI answer engine for publishers
HuffPost UK, Reach and USA Today Co. are rolling out Taboola's AI-powered answer engine to boost engagement.
Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.
Baller League’s creator strategy: reach is not the same as fandom
Baller League's growth strategy: build fandom first, sell franchises second.
Is Amazon Ready For An Agentic Future?; The Cost Of Building AI
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a […] The post Is Amazon Ready For An Agentic Future?; The Cost Of Building AI appeared first on AdExchanger.
Roku Is Carving Out A Niche As A Low-Cost Alternative
Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. The post Roku Is Carving Out A Niche As A Low-Cost Alternative appeared first on AdExchanger.
Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting […] The post Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users appeared first on AdExchanger.
WeatherTech ends relationship with longtime agency behind its Super Bowl spots
The maker of automotive floormats and other accessories had worked with Pinnacle Advertising for 17 years.
Patreon is prioritizing discovery. New short-form posts called Quips are part of the plan.
Back in 2024, Patreon announced its plan to bring a greater "network effect" to its platform. By introducing new features that help active patrons find other accounts that might interest them, Patreon furthered its mission to serve as an all-in-one creator hub. Now, all Patreon users can be part of the platform's network. Existing discovery features are rolling out more widely, and Patreon is adding some new tools as well, including a short-form content format titled Quips. Visit Tubefilter for more great stories.
Can TikTok Shop disrupt the gallery by empowering creators to sell fine art pieces?
TikTok Shop's push into luxury goods isn't stopping with the $11,000 handbags it listed. Another industry known for high-priced transactions is the world of fine art, and some artists are now selling their work directly to consumers via TikTok's retial hub. One of the first artists to sell pieces on TikTok Shop was Sophie Tea, a U.K.-based painter with a seven-digit TikTok following. According to The Art Newspaper, Tea reached out to TikTok Shop to explore the potential of a fine art category. After getting the go-ahead from the platform, Tea hosted a live stream where she sold her paintings for £2,800 (about $3,773) a pop. Visit Tubefilter for more great stories.
Australia limited teen access to social media. Now it’s trying to get a better deal for news media companies.
The Australian government has devised a new way to wring money out of social media platforms, and this time, news organizations stand to benefit. A proposed News Bargaining Incentive would introduce a new tax for Meta, YouTube, and TikTok, all of which would be required to deliver funding to traditional news providers. The initiative is essentially an updated version of Australia's News Media Bargaining Code, which passed in 2021. That piece of legislation allowed Australia to appoint independent arbitrators for deals between social media platforms and news orgs. That process, in theory, ensured that platforms paid a fair price for access to trusted news sources. Visit Tubefilter for more great stories.
Kick gambling streamer N3on is spending millions on his army of clippers
Clipping is the content creator equivalent of a startup doing digital ads. And if you’ve tuned into any episode of Shark Tank or looked at any ecom guru’s YouTube channel in the last few years, you know that the general approach is more in, more out. But is that approach working for creators? A few […] Visit Tubefilter for more great stories.
YouTube hits nearly $10 billion in Q1 ad revenue
Alphabet‘s stock jumped more than 6% in after-hours trading following a strong quarterly earnings call–a call that multiple times gave credit to YouTube for driving growth. It’s been just over six years since Alphabet started disclosing YouTube’s ad revenue as part of its quarterly earnings calls. The first disclosure, released in February 2020, revealed that […] Visit Tubefilter for more great stories.
Expedia buys into iShowSpeed’s world tours to sell vacations to Gen Z
iShowSpeed has arguably become the most famous globetrotter on the planet, and a travel company is taking advantage of his worldwide appeal. Expedia has announced a "multi-phase" partnership with Speed that includes sponsored live streams, Expedia-branded vehicles, Caribbean adventures, and much more. Expedia's collab with Speed (whose real name is Darren Watkins, Jr.) even has its own homepage. Visitors to Exspeedia.com (get it?) can follow Speed's current route, unlock behind-the-scenes content from his past travels, and vote on the locations he should visit next. Visit Tubefilter for more great stories.
Apple Easily Beats Wall Street Expectations, Services Revenue Shoots Up 16% to Record $31 Billion in March 2026 Quarter
Apple hit another high note in the first three months of 2026, delivering an earnings beat driven by a surge in iPhone sales and continued momentum in its Services segment. Apple’s Services business revenue in the quarter grew 16.3% to $30.98 billion. That beat Wall Street expectations for $30.4 billion, according to StreetAccount. The segment […]
5 Themes That Defined Possible 2026
From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.
Senators Ban Themselves From Prediction Markets as Insider Trading Concerns Grow
Senators voted on April 30 to restrict themselves from prediction markets as there is an increasing concern of insider trading by government officials, CNBC reports. The resolution was spearheaded by Ohio Senator Bernie Moreno and immediately prohibits senators and staff from the markets. The platforms, like Kalshi and Polymarket, are quickly growing in popularity as […]