News
11,263 articles covering the AdTech ecosystem
Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO via @sejournal, @gregjarboe
Google’s latest update exposes weak SEO strategies while rewarding original, structured, and credible content. The post Google AI Mode In Chrome Isn’t Killing SEO; It’s Exposing Weak SEO appeared first on Search Engine Journal.
Pinterest ad shows girls going from doom-scrolling to dancing
Spot is second iteration of 'How did they do it?' campaign.
Week in Review: Netflix Launches a Vertical Video Feed, M6 Partners with ChatGPT, and Tech Giants Tout Their AI Investments
In this week's Week in Review: Netflix launches 'Clips', M6 leans on ChatGPT for discovery, and tech giants discuss AI investments in quarterly earnings. Top Stories Netflix Launches Vertical Video Feed 'Clips' US streaming giant Netflix has released an overhaul of its mobile app interface, adding a new vertical video feed called 'Clips' which will Read More
Skittles gets soft and squishy in loony ads for its Gummies candies
TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.
Skittles Gummies - Mangaroo - 15s
Skittles Gummies - Balloon Dog - 15s
Skittles Gummies - Jellyfish Massage - 15s
Ford takes a different America 250 approach with values-driven campaign
Wieden+Kennedy effort pairs understated visuals with an employee pricing incentive across new vehicle lineup.
Ford Employee Pricing - You Pay What We Pay - 30s
Marketers on the Move: Hires and Exits at Chipotle, PayPal, Overtime, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Chinese Retail Is Shaking Up American Retail
Asian retail—much of it Chinese—is now having its own moment.
Why we trust AI when it makes things up
As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. The post Why we trust AI when it makes things up appeared first on MarTech.
The art of doing more with less: The new marketing operations stack
Learn how to transform your MOps function from a support role into a proactive driver of business growth and innovation at the May 6th MarTech Conference. The post The art of doing more with less: The new marketing operations stack appeared first on MarTech.
Can DAMs keep up as content demands outgrow workflows?
New MarTech research shows that as asset volume and personalization increase, DAMs' focus must shift to content management at scale. The post Can DAMs keep up as content demands outgrow workflows? appeared first on MarTech.
Why affiliate marketing still needs humans in the AI era
As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results. The post Why affiliate marketing still needs humans in the AI era appeared first on MarTech.
Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”
Rees spoke at the annual IPA Talent and Diversity Conference this week.
In pictures: Campaign Media Awards 2026
See all the best pics from last night's ceremony.
Peroni Nastro Azzurro brings Italian Renaissance to Covent Garden
Seen Presents, McCann and Joy! Collective created the experience.
The Jolly Hog's launch of Marmite and Colman’s range goes out with a banger
The one-day event will take place in Clapham, London.
How brands can tap into growing IRL and digital disconnect demands from Gen Z and Gen Alpha
As Gen Zers prioritize mental health amid screen fatigue, they are increasingly looking for ways to connect in real life, and brands are starting to get the message.
3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market
The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.
AI shopping hits a trust ceiling even as AI adoption rises
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go. The post AI shopping hits a trust ceiling even as AI adoption rises appeared first on MarTech.
“The fragmentation of media is clear”: adland reacts to AA/Warc Expenditure Report
Revamped report includes addressable TV and social media as standalone channels.
Mediaplus UK overhauls leadership and appoints new managing directors
New structure follows the introduction of Serviceplan's integrated model last year.