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16,432 articles covering the AdTech ecosystem

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Flytxt Partners with Digicel Trinidad & Tobago to transform AI-Led Customer Engagement

Flytxt, an AI-powered Enterprise Marketplace Optimisation company, announced an engagement with Digicel Trinidad & Tobago (T&T), a key subsidiary of Digicel Group, the leading telecommunications and digital services provider serving millions of consumers across 25 markets in the Caribbean and Central America. The engagement expands Flytxt’s strategic relationship with Digicel Group, building on the successful […]

MarTech SeriesJul 7, 2026Source
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Infobip Research Reveals Businesses Scaling AI-Powered Defenses to Counter Surge in Automated Fraud

Fraudsters are leveraging AI to automate and personalize attacks, but enterprises are fighting back New research from global AI-first cloud communications platform Infobip reveals a growing surge in AI-powered fraud and enterprise defenses. Analyzing billions of interactions globally, Infobip’s 2026 Fraud & Security Report highlights a year of dramatic contrasts. There have been record volumes of […]

MarTech SeriesJul 7, 2026Source
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The Pollack Group Joins Forces with Brandi AI to Help Brands Strengthen Trust, Recognition and Visibility Across Generative AI Platforms

The new partnership expands the agency’s Generative Engine Optimization service that helps clients understand, measure and improve how they appear in AI-generated answers As generative AI reshapes how audiences discover brands, The Pollack Group (TPG), an independent creative, digital, marketing and public relations agency, has partnered with Brandi AI™, the industry’s most comprehensive, intelligence-driven platform for enterprise […]

MarTech SeriesJul 7, 2026Source
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Excellent Webworld Develops AI-Native Multi-Vendor Super App Driving Saudi Arabia’s Next Wave of Digital Commerce

Excellent Webworld partners with Shoppinggate to develop an AI-native multi-vendor super app designed to accelerate agentic commerce in Saudi Arabia. Excellent Webworld, a globally recognized AI-powered ecommerce app development company specializing in agentic commerce solutions, developed an AI-native multivendor marketplace and super app, allowing Saudi Arabian customers to shop, pay, and access daily essentials through a secure […]

MarTech SeriesJul 7, 2026Source
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SnapTik Announces Continued Commitment to Simple, Fast, and Convenient Video Downloads

SnapTik today announced its continued commitment to providing users with a simple and efficient solution for downloading short-form videos for offline access. As demand for flexible content consumption continues to grow, SnapTik remains focused on delivering a seamless experience that helps users save videos quickly and conveniently. With millions of people enjoying short-form video content every […]

MarTech SeriesJul 7, 2026Source
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State Farm enlists IShowSpeed to keep season five of gaming series fresh

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

Marketing DiveJul 7, 2026Source
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62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data via @sejournal, @gregjarboe

A dropped zero in Clovion's AI visibility study hid numbers far more alarming than published. Here's what the corrected data means for brand strategy. The post 62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data appeared first on Search Engine Journal.

Search Engine JournalJul 7, 2026Source
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Twix’s singing ventriloquist dummies headline new vaudeville-style ad

adam&eve\TBWA and director Dougal Wilson help the candy brand expand “Two Is More Than One” to 20-plus markets.

Ad AgeJul 7, 2026Source
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Twix - Double Act - 90s

Ad AgeJul 7, 2026Source
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The Web Is Growing A Second Layer – Almost A Third Head via @sejournal, @demirie

Google's OKF and ARD specs are making noise, but HTML still runs discovery. Here's what actually matters for SEO in the new agentic-web stack. The post The Web Is Growing A Second Layer – Almost A Third Head appeared first on Search Engine Journal.

Search Engine JournalJul 7, 2026Source
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Google On Using Markdown For AI SEO via @sejournal, @martinibuster

Google's John Mueller responds to the trend of creating a set of markdown pages to mirror HTML content for AI SEO. The post Google On Using Markdown For AI SEO appeared first on Search Engine Journal.

Search Engine JournalJul 7, 2026Source
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European Telcos, Retailers, and Ad Tech Companies Form European Media Marketplace

This morning a coalition of major European telcos, retailers, data businesses and ad tech companies announced the formation of the European Media Marketplace, a new initiative designed to make it easier to buy ads across a number of major media owners using an array of advertiser-friendly datasets. The founding members of the European Media Marketplace Read More

VideoWeekJul 7, 2026Source
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The Cannes Lions experience is all about human stories

Tech is reshaping advertising, but Cannes reminds us that human stories remain the industry's true currency.

Ad AgeJul 7, 2026Source
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Loop’s Nick Gallo on his Knicks stunt and the value of an outsider’s perspective

Gallo tells clients: “The attention you’re chasing usually lives in the discomfort zone.”

Ad AgeJul 7, 2026Source
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BSSP and Canvas land California Lottery’s $550 million account—how the indie shops pulled it off

The California Lottery review ran roughly nine months and included holding company agencies.

Ad AgeJul 7, 2026Source
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Why beauty brands are ahead of the curve with AI—and what others can learn

Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.

Ad AgeJul 7, 2026Source
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ADWEEK Launches Agencies Vanguard Membership Program

ADWEEK has launched the Agencies Vanguard membership program for agency executives, an invitation-only club rooted in ADWEEK’s editorial expertise, and designed to provide access, intelligence, influence, and action for C-level agency leaders.

AdweekJul 7, 2026Source
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ADWEEK Commerce Advantage: Walmart Chases Amazon While Amazon Prepares for an AI Future

Both Walmart and Amazon made aggressive moves in June that show where their priorities are headed.

AdweekJul 7, 2026Source
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Former Fitzco CEO Evan Levy Joins Ammunition to Deepen Client Relationships

Levy returns to the agency world to “be closer to the work”

AdweekJul 7, 2026Source
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Incubeta Deepens Global Leadership Bench with Four Executive Moves, Completing Planned CEO, Americas Succession

New executive moves position Incubeta for its next phase of AI-driven marketing growth Incubeta, the leading global marketing and AI outcomes agency, announced a series of executive leadership appointments designed to accelerate its next phase of growth, including the promotion of Amy Crowther to CEO, Americas. The appointment completes a leadership transition initiated last year and […]

MarTech SeriesJul 7, 2026Source
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Trumpia Recognized by Forbes Advisor as the top texting software that’s “Best for Advanced Marketing Tools”

Industry-leading SMS automation provider earns top accolades from Forbes Advisor for its robust targeting, behavior tracking, and sophisticated automation workflows. Trumpia, a pioneer and longtime leader in text messaging and omni-channel marketing automation, announced today that it has been named the “Best for Advanced Marketing Tools” in Forbes Advisor’s annual review of the Best Mass […]

MarTech SeriesJul 7, 2026Source
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Arango Recognized as a Strong Performer in Multimodel Data Platforms, Q2 2026 Evaluation

Arango believes recognition highlights its native multimodel architecture, customer adoption, and contextual data foundation for trusted enterprise AI Arango, the company pioneering the live Contextual Data Layer for enterprise AI, announced it has been named a Strong Performer in The Forrester Wave™: Multimodel Data Platforms, Q2 2026. According to the report, Arango is “well-suited to […]

MarTech SeriesJul 7, 2026Source
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Media Mister Launches Facebook Growth Service with One-Time and Monthly Subscription Plans

The social media growth provider brings its growth service to Facebook, helping users build engagement, stronger page visibility, and steady follower growth. Media Mister has announced the launch of its new Facebook growth service, available in both one-time and monthly subscription plans. The company already offers similar growth services for Instagram, TikTok, and YouTube. With this launch, […]

MarTech SeriesJul 7, 2026Source
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Previsible’s 2026 State of AI Discovery Report Finds Google Remains the Center of AI Discovery, With ChatGPT Leading Standalone LLMs

Third edition of the firm’s 19-month benchmark analyzes 6.77 million AI-driven search sessions Previsible, the AI discovery agency for GEO and modern search, released the third edition of its AI Traffic Study, the industry’s earliest and longest-running look at GEO trends, run and refreshed from November 2024 to May 2026. The latest edition analyzes 6.77 […]

MarTech SeriesJul 7, 2026Source