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Old Spice - Football - 20s

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You can lose brand trust fast when print quality slips

Inconsistent print quality erodes trust and budgets. This article explains how print expertise and standards prevent rework, protect brands, cut waste.

Here Are the 2026 Q2 Morning Show Ratings

Also included are the week of June 22 ratings.

HubSpot reverses course after customers reject data sharing

Beyond the backlash lies a bigger issue for marketers: when vendors need customer data for their products, who captures the value? The post HubSpot reverses course after customers reject data sharing appeared first on MarTech.

Are grocers making smart investments in back-end AI?

Retailers should lean into tech partnerships to alleviate operational pain in the short term, but they should also lay the rails for agentic operations, experts said.

New Smarsh Research Finds Enterprises Are Deploying AI Faster Than They Can Govern It

55% of enterprises are deploying AI, but only 26% say governance is keeping pace, creating growing compliance, security, and operational risk Enterprises are embracing artificial intelligence at unprecedented speed, but most are not prepared to govern it, leaving organizations increasingly exposed to compliance, security, and operational risk, according to the 2026 Enterprise AI Trends Study […]

Byrna Technologies Selects Acceleration Partners to Expand Creator Network and Relaunch Affiliate Marketing Program

Byrna Technologies Inc., a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced that it has selected Acceleration Partners as its influencer and affiliate marketing agency to build a broader social creator program, relaunch Byrna’s affiliate marketing program and improve the Company’s ability to measure customer acquisition […]

xpln.ai Launches Ideal Attention Time, Giving Advertisers a New Way to Align Creative & Media Before a Campaign is Live

xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimize attention across media environments, today announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before media investment begins. The launch addresses a significant challenge in modern advertising. Analysis of […]

Gutenberg Expands Video Storytelling Capability with AI Motion Studio; Targets $38B Connected TV global market

Video production compressed from 6 weeks to 1; single narrative converted into 10+ platform-ready formats · New AI-powered video engine delivers enterprise-grade digital and CTV creatives at speed and scale, as a wave of CTV consolidation raises the stakes for content production Gutenberg, the world’s first global AI-powered marketing agency, today launched AI Motion Studio; […]

Jersey Mike’s IPO Highlights the Power of Disciplined MULO Growth

Jersey Mike’s decision to file for an initial public offering comes at a time when restaurant operators face a difficult operating environment marked by cautious consumers, higher labor costs, and slowing industry growth. Yet the sandwich chain has continued to expand its footprint while improving profitability, positioning itself as one of the restaurant industry’s strongest […] Jersey Mike’s IPO Highlights the Power of Disciplined MULO Growth first appeared on Street Fight.

Togethxr Launching ‘Everyone Watches Women’s Sports’ Weekly Podcast With iHeartMedia

Women’s sports have never been bigger. Now Togethxr, the sports media company co-founded by veteran exec Jessica Robertson alongside pro athletes Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird, is getting in the weekly podcast game. Togethxr and iHeartMedia announced the launch of “Everyone Watches Women’s Sports,” a weekly audio and video podcast debuting […]

Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales

AI made experiments cheap to run but no easier to trust. A framework for fewer, sharper bets and the discipline to kill the losers fast. The post Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales appeared first on Search Engine Journal.

Week in Charts: Sky and ITV to Take 44 Percent Market Share, FAST Viewing Varies Across Markets, and AI Use in Creative Measurement is Lagging

In this week's Week in Charts, Sky and ITV to take 44 percent market share, FAST viewing varies across markets, and AI use in creative measurement is lagging. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Read More

IAB Europe’s AdEx Report Finds Video Now Accounts for Half of All Display Investment in Europe

Total European digital ad spend grew by 10.5 percent in 2025 to reach €131.1 billion, according to IAB Europe's latest edition of its AdEx Benchmark Study, and as has consistently been the case in recent years, video is one of the primary drivers of growth. In fact, IAB Europe's latest data shows that video now Read More

Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l’international

Axeptio, expert de la gestion du consentement en ligne, annonce la refonte globale des outils statistiques disponibles depuis son back-office. Cette mise à jour majeure permet aux équipes marketing, acquisition et data de mesurer précisément l'impact de leur stratégie de [...] The post Axeptio lance ses nouveaux tableaux de bord Analytics pour mesurer laperformance du consentement à l’international appeared first on ExchangeWire.com.

Wingstop - Flavor Wings - 60s

Wingstop uses wing murals to celebrate the culture of Los Angeles

The chain partners with local artists in a campaign from agency First Rodeo.

Bright Side: The Supergoop! Playbook for Turning Sun Care Into a Cultural Movement

CMO Lauren Weinberg on how a tech-forward approach to marketing is driving the next era of skin health.

Twix Casts a Ventriloquist Dummy Double Act to Prove Two Is Better Than One

Directed by Dougal Wilson, Twix's ad channels Nelly and Kelly Rowland's 'Dilemma' into a full-blown musical number.

How AI discovery is changing everything marketers measure

AI-powered discovery is reducing the value of traffic-based metrics. Here’s what to measure instead to understand marketing performance. The post How AI discovery is changing everything marketers measure appeared first on MarTech.

3 AI agents to improve marketing workflows

Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. The post 3 AI agents to improve marketing workflows appeared first on MarTech.

HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner

May's HubSpot updates focused on making AI an active participant in your work, not just a tool you prompt. The post HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner appeared first on MarTech.

This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance

Hindsight is 20/20. But using hindsight to inform your future plans means better foresight, too. That’s the idea behind Blueprint, a campaign-planning tool built on over a decade of past campaign data. Strategus, the CTV-focused managed service provider, announced the launch of Blueprint on Tuesday. There are too many “disparate systems that sit alone” across […] The post This New Tool Is Built On Historical Data To Predict Marketers’ Future Performance appeared first on AdExchanger.