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20,265 articles covering the AdTech ecosystem
FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data
At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t let anyone keep it. That anecdote captures something important about the current moment in free ad-supported TV (FAST): the gap […] The post FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data appeared first on AdExchanger.
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers' new consultancy group to completely overhaul its approach to creators, and it's working.
The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM
Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursday, the IAB released an update to its yearly outlook, forecasting 12.3% growth in ad spend this year. Back in January, it predicted only 9.5% […] The post The Ad Spend Outlook Is Looking Up; Google Brings AI To MMM appeared first on AdExchanger.
According to YouTube, the mainstream isn’t dead. It just looks different than it used to.
In an era defined by siloed feeds and hyperspecific recommendations, numerous commentators have argued that the mainstream is a thing of the past. Cultural touchstones like the song of the summer are stuck in the previous decade, and the monoculture that once united society appears to be fading. If you're worried that common ground has disappeared beneath your feet, YouTube is here to offer some reassurance. The platform's latest Culture and Trends Report is an examination of the mainstream as it exists today. After gathering data in tandem with NRG, YouTube came to a defiant yet expected conclusion: The mainstream is still alive, and it flows through YouTube. Visit Tubefilter for more great stories.
IMDb’s “digital creator” label lets artists “represent the full scope of their work in one place”
The Internet Movie Database is as old as the World Wide Web itself, and as it enters its 36th year of activity, it is getting an important update. For the first time, the website known as IMDb is adding labels that identify various types of digital creators. "Digital creator" will become the newest professional category on IMDb, which also classifies more than 40 other types of creative workers. Once a profile is tagged as a digital creator, it can add a subcategory, further specifying that particular creator's line of work. Available subcategories include streamer, vlogger, video essaying, video creator, gaming creator, and influencer. Visit Tubefilter for more great stories.
The Legend of Patricia Summersett’s ‘Zelda’: Voice Actress Behind Nintendo’s Iconic Princess on Franchise’s 40th Anniversary, Upcoming Live-Action Movie
“The Legend of Zelda” turns 40 this year, but the titular princess at the center of the franchise doesn’t look a day over whatever ethereal age the Nintendo video game franchise needs her to be for any given game. The magic of the fantasy character is in large part thanks to actress Patricia Summersett, who […]
Google Adds Post View Counts To Business Profiles via @sejournal, @MattGSouthern
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps. The post Google Adds Post View Counts To Business Profiles appeared first on Search Engine Journal.
How to Build an AI Dashboard That Makes Your Case for You
ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.
New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case
The claim could upend WPP’s previous motion to seal the documents and toss the whistleblower case brought by former exec Richard Foster
Why the CMO’s next chapter is becoming a true business leader again
CMOs became stewards of activity rather than owners of outcomes, reshaping how the position was perceived at the highest levels of the organization.
YouTube wants creators to pitch brands with guesstimated TV co-viewership stats
YouTube has come up with another way to pump viewcounts. Just a few weeks after announcing it would start counting a “view” from the very first frame of a video, YouTube has added a new metric called Views (Co-Viewed) that “estimates” when multiple people are watching YouTube content together on one TV screen. “Viewers watch […] Visit Tubefilter for more great stories.
Snapchat puts the “social” in social media by helping its users make Plans
Countless thinkpieces have been published on the homebody tendencies of Gen Z, but Snapchat believes that its principal cohort still wants to go out, so it’s helping them fill up their calendars. The app has announced Snapchat Plans, an in-app suite of features that helps turn social rumblings into actual hangouts. Put simply, Snapchat Plans is the titular […] Visit Tubefilter for more great stories.
Everyone Is Quoting The Same Number And Getting Different Answers via @sejournal, @DuaneForrester
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals. The post Everyone Is Quoting The Same Number And Getting Different Answers appeared first on Search Engine Journal.
Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] via @sejournal, @hethr_campbell
Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post Is Your Local SEO Strategy Ready For Google’s Next AI Updates? [Webinar] appeared first on Search Engine Journal.
Lisa Zakroff
LOS YORK has named Lisa Zakroff as Partner and Chief Client Officer.
The 80% of Marketing That AI Should Take Off Your Plate With Rafa Flores
How AI can transform marketing from predictive to truly proactive.
Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba
Competitors need to start comparing notes and more insights from agency leaders at DonerColle Partners, Known, and Droga5.
Mark Weinstein Steps Down as Hilton CMO
He was at the company for 16 years.
Struggling Albertsons gains star power with appointment of Meg Whitman
The high-profile former tech industry CEO, who is now the grocer's executive chair, has a history of transforming companies including eBay and Hewlett-Packard.
Saks who? Bloomingdale’s hits sales volume record
As Saks Fifth Avenue and Neiman Marcus work on their post-banrkuptcy turnarounds, Macy’s Inc.’s upscale department store is taking market share.
Macy’s plows tariff refunds into its rebound
The department store has been backing away from promotions, so refunds will mostly go toward long-term growth plans rather than price cuts.
Amazon’s AWS Now Lets Streamers Deliver up to 10 Live Feeds on One Screen
Personalized multiview livestreams — the ability to watch multiple video feeds on one screen — have become a popular and much-requested feature by customers, particularly for sports. Now AWS, Amazon’s cloud-services division, is launching a new service that will let streamers deliver up to 10 feeds in a single personalized channel. On Thursday, AWS took […]
How ‘GTA 6,’ Return of BlizzCon and a Very Packed Fall Release Slate Are Revving Up Video Game Industry’s Optimism
After suffering through a post-pandemic downturn, the gaming industry is readying an onslaught of fall releases in the hopes of turning the sector back toward growth. The white-hot anticipation for the much-delayed “Grand Theft Auto VI” is expected to go a long way to juice the market with projections that it could bring in well […]