News

Local Marketing Is Too Complex: What the Data Says & What To Do

Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization framework. The post Local Marketing Is Too Complex: What the Data Says & What To Do appeared first on Search Engine Journal.

Windhoek Beer - I’m Not AI, I’m a Real Guy - 2m26s

Adobe’s Ryan Fleisch: Agentic AI Strategy Is Only as Good as the Data Foundation Beneath It

CANNES, France — Brands rushing toward agentic AI implementations face a fundamental obstacle most haven’t solved: the quality and organization of the customer data those agents depend on to function effectively. “The number one blocker of brands say they have to really implementing an agentic AI strategy is the data foundation because your agents are […]

Walmart cuts prices on groceries and other goods

President Donald Trump said the initiative came at his request, though Walmart did not mention the Trump administration in its announcement.

The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

Marketing’s data breakdown: H1 by the numbers

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

Brands see content gold in microdramas. Will they muck up the moment?

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.

Mariska Hargitay Brings Law and Order as Host of 78th Emmy Awards

When it comes to hosting the Emmys, Olivia Benson is on the case!

These Creators Are Hacking ChatGPT To Rake In Brand Deals

YouTube long-form, niche expertise, third-party press–creators are figuring out what AI trusts and brands are rewriting their budgets accordingly

Here Are the 2nd Quarter of 2026 Cable News Ratings

Fox News was the most-watched cable network.

Here Are the Cable News Ratings for June 2026

Fox News remained the most-watched cable network in primetime and total day.

Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic | Cannes 2026

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP of Marketing at Walmart Connect, to talk about what it looks like when 150 […] The post Walmart Connect and Magnite on the Convergence of Retail Media, CTV, and Programmatic | Cannes 2026 appeared first on AdExchanger.

Ocado details exit plan for CEO

Tim Steiner, who has led the U.K.-based automated fulfillment-technology supplier since 2000, will give up his position during its 2028 fiscal year and remain an advisor until 2029.

Walmart cuts prices on groceries and other goods

The initiative includes ground beef, which received a nearly 12% price decrease, as well as Lay’s chips and private label foods.

For luxury, the in-store experience still reigns

Aspirational clients ultimately want human interactions and unique experiences from luxury brands.

Staples, Dollar General tout 2025 pricing for back-to-school sales

Both retailers highlighted dozens of products priced at $1 and under, with teachers getting extra discounts.

Nordstrom teases retail’s other big summer sale

The department store’s annual event differs from most because it features discounts on merchandise set to drop in the fall.

Cognizant expands partnership with Google Cloud to accelerate enterprise AI adoption with Gemini Enterprise and Google Workspace

Collaboration pairs Cognizant’s Frontier Certified Engineers, who deploy and scale AI in client environments, with a rollout of Gemini Enterprise and Google Workspace across Cognizant Cognizant announced a significant expansion of its partnership with Google Cloud, broadening how the companies bring Gemini Enterprise to clients and deepening Cognizant’s own internal use of the technology. Through […]

EasySite Relaunches as an AI-Powered Website Builder, Offering the Fastest Path from Idea to Professional Website

The pioneering website builder that’s helped 500,000+ businesses get online since 2005 has been fully rebuilt with AI at its core — and it’s still simple enough for anyone to use. EasySite announced the full relaunch of its platform as an AI-powered website builder. Link your Google Business Profile, Facebook page, or Instagram — or […]

Guideline Launches Verified Ad Intelligence Across AI Platforms

As AI platforms emerge as a new advertising channel, Guideline’s transaction-level spend intelligence gives agencies, brands, and investors the independent data they need to track actual market performance. Guideline announced that its Ad Intelligence data now captures verified, transaction-level advertising activity across AI platforms, giving the market its first independent view into how advertising is […]

Zappi launches Amplify AI, bringing predictive ad testing to high-volume digital campaigns

The new AI-powered solution helps marketers quickly evaluate high-volume digital creative at scale, while the new Amplify Hub brings advertising insights together in one connected workspace. Zappi announced the release of Amplify AI, a new predictive ad testing solution that helps marketers quickly evaluate the hundreds of social video ads that typically go untested before […]

Stensul Announces Major Governed Creation™ Release for the AI-Era Marketing Stack

New capabilities across Figma, WRITER, Salesforce Marketing Cloud Next, personalization, and more help enterprise teams turn AI-era creation into approved campaigns ready to go live Stensul, the Governed Creation™ Platform, announced a major product release that helps enterprise marketing teams govern campaign content as it is created, turning more AI-era creation into approved campaigns ready […]

99% of Workato Customers Recommend the Platform, the Highest Rating in the 2026 Gartner® Peer Insights™ “Voice of the Customer” for Business Orchestration and Automation Technologies

Workato is named a Customers’ Choice and received the highest willingness-to-recommend rating among all vendors recognized in the report Workato®, the leading Enterprise Control and Execution Platform for AI, announced it was named a Customers’ Choice in the 2026 Gartner Peer Insights “Voice of the Customer” for Business Orchestration and Automation Technologies (BOAT). The recognition is […]

Google Search Console Adds Social & Video Platform Properties via @sejournal, @MattGSouthern

Google is adding platform properties to Search Console, letting creators track how their Instagram, TikTok, X, and YouTube posts perform in Search and Discover. The post Google Search Console Adds Social & Video Platform Properties appeared first on Search Engine Journal.