News
20,265 articles covering the AdTech ecosystem
Generative Engine Optimisation: Azoma on Which GEO Tools Help Brands Losing Search Traffic to AI Answers
Azoma, the Agentic Commerce Optimisation platform that helps brands drive revenue through AI shopping agents like ChatGPT, Google Gemini, Amazon Rufus and Walmart Sparky, today set out what brands should look for in generative engine optimisation (GEO) tools, as new data confirms AI-referred traffic to retail sites is outperforming every other digital channel. According to Adobe’s […]
Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV
Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising. After successfully making local […]
Nimble Launches AI Sequences, Turning One Prompt Into a Complete Follow-Up of Emails, Calls, and Human Touches
One prompt writes the whole play — steps, timing, copy, and the human touches most tools skip — in the user’s voice, included in every seat at no extra charge. Nimble, The Team Relationship CRM, today introduced AI Sequences, a new AI-powered feature that turns a single prompt into a complete, ready-to-run follow-up — not […]
Trade at Your Fingertips: Ecer.com Champions Mobile-First Evolution in Global B2B Commerce
Empowering global buyers and suppliers with AI-driven matching, immersive VR factory audits, and real-time closing tools—anytime, anywhere. As the landscape of global trade rapidly shifts toward end-to-end digital transactions, mobile devices have emerged as the primary operational gateway for international business. Today’s overseas buyers increasingly expect to execute the entire sourcing workflow—from initial inquiry to […]
FinTurk Launches PortfolioSolver™ and Vigil to Expand Advisor Automation
New capabilities bring conversational portfolio management and always-on practice monitoring directly into the FinTurk platform FinTurk, an AI-first CRM built specifically for financial advisors, announced the launch of PortfolioSolver™ and Vigil, two new platform capabilities designed to help registered investment advisors (RIAs) manage portfolios and stay ahead of critical tasks across their practices. The latest […]
Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe
Adform clients can now access ChatGPT Ads, as strong client adoption signals growing momentum across the region. Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and […]
Box Partners with OpenAI to Reimagine How AI and Content Power Enterprise Work
Users can now securely browse, access, and work with Box content directly in ChatGPT, bringing enterprise knowledge into AI-powered workflows Box, Inc., the leading Intelligent Content Management (ICM) platform, announced it is bringing enterprise content and AI together to power more intelligent, actionable ways of working in ChatGPT. With the new integration, users can securely […]
How Meta’s settlement will reshape teen attention—and impact marketers
Meta’s $18 billion settlement limits teens to two hours on Facebook and Instagram, forcing brands to rethink media plans as attention becomes a finite resource.
Why CMOs need a system for continuous self-improvement—and how to build one
Marketers can gain a new competitive edge by building AI-powered, recursive self-improvement systems that compound learning and decision-making over time.
Agency Brief—Brandtech Group eyes ‘high-craft’ AI with creative chief hire
This week, we’ve got the exclusive on Brandtech Group’s global chief creative officer appointment, plus plenty more.
How the creator economy rewired brand strategy
The creator economy is entering a new phase as brands, agencies and creators deepen partnerships with advisory roles, equity structures and AI‑era strategies.
Cricket Wireless challenges WWE stars to a 60-second text-off
Argonaut campaign trades body slams for rapid-fire messaging, with fans getting in on the action.
Ads of the Week: 13 Campaigns That Caught Our Eye, From Dunkin’ to Apple
Marc Jacobs, Apple, The Farmer’s Dog, Dunkin’, and more are behind the week’s most notable ads.
Why Fox NFL Promos Bring Back Original Characters for the First Time
Fox's NFL promo characters return to take on knowledge from Tom Brady and Michael Strahan.
Retail Roundup: Amazon Befriends OpenAI, and Walmart’s Advertising Ambitions Grow
Plus, Instacart and Shipt race into AI shopping.
Former CNN Photographer Recalls What It Was Like to Record the Newsroom on 9/11
Seeing the rising newsroom chaos, Blackburn’s journalism instincts kicked in.
Twenty-Five Years After 9/11, Lower Manhattan Is Both a Tribute and a Promise
Working in the new World Trade Center towers has made us part of the resilience powering the revival of this neighborhood.
Auctions In The Crosshairs
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server. The post Auctions In The Crosshairs appeared first on AdExchanger.
Why Wall Street Turned Against The Trade Desk
It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based independent DSP is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost […] The post Why Wall Street Turned Against The Trade Desk appeared first on AdExchanger.
Burger King wants to promote its “Whopper Guarantee,” so it enlisted Rhett and Link as taste testers (Exclusive)
Rhett and Link have had a lot of airtime to fill over the 14-year run of their show Good Mythical Morning, and the humble taste test has emerged as one of the duo’s most reliable segments. On YouTube, viewers can watch dozens of “food feuds,” in which Rhett and Link compare fast food items from different […] Visit Tubefilter for more great stories.
Night just launched its own Roblox studio
In 2025, Roblox paid out more than $1.5 billion to creators of games and UGC items on its platform. And Night wants a slice of that pie. Night, the Dallas-based talent management company that reps creators like Kai Cenat, Sam & Colby, Safiya Nygaard, Hasan Piker, and Unspeakable, has launched its own Roblox studio. Called […] Visit Tubefilter for more great stories.
Instagram would be very sad if users could choose what content they see
Australia’s latest proposed social media legislation takes aim at recommendation algorithms. If passed, it will give users the freedom to choose whether they want to continue using platforms’ standard recommendation-driven/discover feeds, or switch to a reverse-chronological feed that will only show them posts from people they follow. Doesn’t sound too shabby, right? Well, there’s one […] Visit Tubefilter for more great stories.
New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] via @sejournal, @lorenbaker
Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions. The post New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] appeared first on Search Engine Journal.
The Stack: The AI Visibility Race
This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences. The post The Stack: The AI Visibility Race appeared first on ExchangeWire.com.