News
11,363 articles covering the AdTech ecosystem
The 2026 Creative 100: Agency Leaders Reclaiming the Narrative
These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.
The 2026 Creative 100: Directors Taking Genre Films to the Mainstream
No topic was too niche or intimate for these avant garde filmmakers.
The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Steeped in culture with the bottom line always in sight.
The 2026 Creative 100 Rising Agency Talent: Social Natives With Bold Ideas
These creatives are culturally savvy and work at the speed of trends.
Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales
CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.
The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)
These trendsetters and changemakers are the gold standard.
The 2026 Creative 100 Changing the Culture Game
The creators, executives, influencers, and agency leaders shaping pop culture right now.
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
The tie-up aims to simplify TV buying with first-party audiences.
Manscaped’s Whole‑Body Media Strategy
Helping win a presidential election and running marketing for a ball trimmer brand have more in common than you’d think – at least if you’re Marcelo Kertész. Kertész, this week’s guest on AdExchanger Talks, is the CMO of Manscaped, which is repositioning itself from a below-the-belt grooming brand to a whole-body grooming platform – or, […] The post Manscaped’s Whole‑Body Media Strategy appeared first on AdExchanger.
Studio 1119 Launches Two AI-Powered E-Commerce Applications, Expanding to Major Platforms by End of Q2
Studio 1119, Inc., a Worcester, MA-based developer of purpose-built AI applications for small and mid-sized businesses, today announced the launches of two products now available on the BigCommerce App Marketplace: CataSEO (www.cataseo.ai), an AI-powered SEO and Generative Engine Optimization (GEO) tool that helps e-commerce operators get discovered on Google and AI-driven platforms like ChatGPT, Perplexity, […]
Shout Digital Launches AI-Driven Content Gap Tool to Boost Client Visibility in Search and AI Results
Shout Digital unveils an AI-powered content gap tool to uncover opportunities, improve SEO, and boost visibility across search and AI-driven results. Relying on traditional SEO audits can cost more than ROI for brands; it can also leave gaps and missed opportunities in their content strategy. Melbourne based digital agency Shout Digital has launched a brand new […]
Corvic AI Now Transactable on AWS Marketplace, Expanding Access to Its Intelligence Composition Platform and V3 Release
Corvic AI, the company building the Intelligence Composition Platform (IC Platform) — the logic layer connecting enterprise data to production AI — today announced that its SaaS platform is now transactable via AWS Marketplace, enabling enterprises to seamlessly procure and deploy Corvic within their existing AWS environments. The listing also expands access to Corvic’s latest […]
Rattle Tech Launches Betterserv.ai to Transform Citizen and Customer Engagement with AI-Powered Chatbots
AI-powered chatbot delivering 24/7 support, faster responses, and actionable insights for governments, schools, and businesses. Rattle Tech, a leading provider of AI-driven and cloud-based solutions, today announced the launch of Betterserv.ai, a ChatGPT-powered chatbot platform designed to help organizations deliver faster, smarter, and more efficient customer and citizen engagement. Betterserv.ai enables government agencies, school districts, […]
MarTech Interview With Jay H. Lee, Chief Marketing and Growth Officer @ Five9
Will marketing operations eventually turn into AI Operations? Jay H. Lee, Chief Marketing and Growth Officer at Five9 shares his perspective in this martech catch-up: __________ What’s the best part of being a modern-day SaaS CMO? The best part of being a CMO in SaaS is the compounding nature of work. Unlike more static business […]
Paymentus Launches AI-Native Service Commerce, Transforming Bills into Intelligent Experiences that Enable End-to-End Service Relationships and Payments
Paymentus, a leader in secure billing, payment, and customer experience innovation, announced patented Billeo™ and BillWallet®, and additional patented technologies designed to transform bills, invoices, and statements into intelligent, interactive experiences designed to help consumers understand, manage, and pay with ease—establishing a new category: AI-native Service Commerce. Built for the modern service economy, these innovations […]
It's time to stop talking about “brand” and “creativity”
Ad agencies have been their own worst enemies when it comes to diminishing the industry's importance.
Is adland at the dawn of the post-holding company era?
OUT NOW: Campaign Red’s latest market report “The Great Reboot”
Principal Trading is “Muddying the Cost” of Media
Independent agency the7stars has taken the decision to never use principal media, ruling out the controversial yet growing trading model for the benefit of its clients. "The client has the benefit of full transparency in terms of where the money is being spent, how much money is being spent, and full audit rights," says Jenny Read More
Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing) via @sejournal, @jeffrey_coyle
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s? The gap between appearing in an AI answer and being retrieved by an AI system is where the actual AI search strategy lives. This article breaks down that AI search strategy process: How AI search systems retrieve and select content. Why eligibility alone doesn’t win. How to […] The post Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing) appeared first on Search Engine Journal.
The Guardian revisits 1986 "Points of view" spot for global brand platform
Lucky Generals created the campaign.
What do the ITV, Warner Bros and Telegraph deals mean for advertisers?
The Campaign Podcast discusses how the major media mergers could alter the ad landscape.
A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee
The very concept of AI and its impact on select industries is enough to cause dramatic swings in stock market sectors and wild future-of-work predictions. But when the world’s largest ad agency talks about changing its revenue model – and trots out a real-world client example to back it up – people pay attention. In […] The post A “Pay-For-Performance” Ad Industry? Brands And Agencies Will Need A Referee appeared first on AdExchanger.
WTF are brand health metrics?
Marketers are once again starting to favor brand health over performance, as returns drop and AI modeling tools proliferate.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.