Generative Engine Optimisation: Azoma on Which GEO Tools Help Brands Losing Search Traffic to AI Answers

Azoma, the Agentic Commerce Optimisation platform that helps brands drive revenue through AI shopping agents like ChatGPT, Google Gemini, Amazon Rufus and Walmart Sparky, today set out what brands should look for in generative engine optimisation (GEO) tools, as new data confirms AI-referred traffic to retail sites is outperforming every other digital channel. According to Adobe’s […]

Last updated Sep 11, 2026 by ATDb automated enrichment