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20,264 articles covering the AdTech ecosystem
Destination XL maps out a turnaround plan
The company’s sales declines continued in the second quarter, but interim CEO Lionel Conacher told analysts “a resumption in sales growth is imminent.”
Nordstrom alum takes the CEO reins at Rent the Runway
Paige Thomas, who starts Monday, is one of a cohort hailing from the department store, including interim CEO Teri Bariquit.
Reformation charts path to double store fleet in 5 years
The DTC brand’s second quarter net revenue jumped 24%, marking a solid start to its debut as a publicly traded company.
Hilton CMO Mark Weinstein steps down
The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a company spokesperson.
Cadbury pairs crystal clutch with comedy series for major US campaign
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
The 2003 Framework That Was Already Doing Query Fan-Out via @sejournal, @gregjarboe
Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate. The post The 2003 Framework That Was Already Doing Query Fan-Out appeared first on Search Engine Journal.
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
Week in Review: Prime Video Ramps Up Shoppable TV, Interoperability is Key as UK Sunsets DTT, and Channel 4 Pursues “Fundamental Transformation”
In this week's Week in Review: Prime Video goes big on shoppability, Channel 4 announces layoffs in turnaround strategy, and DTG highlights the need for interoperability in internet-delivered TV. Top Stories Prime Video Ramps Up In-Show Shoppability Amazon Prime Video is expanding its ‘Shop the Show’ offering, a shopping experience enabling users to instantly find Read More
9/11 remembrance ad honors those lost with a call for unity and service
Agency David&Goliath marks the 25th anniversary with a manifesto for 9/11 Day, a nationwide volunteer movement.
Kalshi spot imagines the downside of Marshawn Lynch’s Beast Mode
The prediction market’s second celeb athlete ad this week shows the inconveniences of his Hulk-like alter ego.
AI can scale your promises faster than you can build trust
Your AI strategy shouldn’t be judged by how much marketing it produces. Look at whether it makes the next customer interaction easier to earn. The post AI can scale your promises faster than you can build trust appeared first on MarTech.
AI is changing media faster than marketers can measure it
IAB finds advertisers spending more and adapting to AI-driven discovery, but their ability to measure those new customer journeys is lagging. The post AI is changing media faster than marketers can measure it appeared first on MarTech.
FTC puts personalized pricing practices on notice
The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices. The post FTC puts personalized pricing practices on notice appeared first on MarTech.
Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better understand and deepen fan engagement, as Dolby Vision comes to the platform alongside updates to Dolby OptiView Ads Dolby Laboratories, a leader in immersive entertainment experiences, announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better understand […]
Campaign Trail: Cheez-It convenes Couch Committee for college football
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
What Wikipedia Reveals About AI Overviews And Web Traffic via @sejournal, @MattGSouthern
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes. The post What Wikipedia Reveals About AI Overviews And Web Traffic appeared first on Search Engine Journal.
Agentic Audio, Evolved: AudioStack Upgrades Its Platform With Multi-Agent Production Capabilities
AudioStack, the agentic audio production platform for media and advertising, announced an upgrade to its platform with multi-agent production capabilities, enabling richer, more context-aware media production for its customers. Turning text into a voice is the easy part, the company said. [...] The post Agentic Audio, Evolved: AudioStack Upgrades Its Platform With Multi-Agent Production Capabilities appeared first on ExchangeWire.com.
Thrad at Appsforum London: Apps are Now Both the Supply & the Demand for Paid Ads In AI
Thrad, the ad network for AI conversations, attended Appsforum London 2026, a two-day programme for app growth, monetisation, and retention leaders whose session titles included Is the App Dead?, The End of Segments: Marketing to an Audience of One, and [...] The post Thrad at Appsforum London: Apps are Now Both the Supply & the Demand for Paid Ads In AI appeared first on ExchangeWire.com.
7 Marketer Moves to Know About This Week: Hilton, Accenture, Boston Beer Co. and More
The most notable marketing leadership hires and exits from the last week.
The real AI decision every CMO is making this quarter
AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth owning. The post The real AI decision every CMO is making this quarter appeared first on MarTech.
TechDigital Labs Launches Enhanced Technical SEO Services for Better Crawling and Indexing
TechDigital Labs has announced the launch of improved Technical SEO Services so that businesses can deal with crawling and indexing problems, website performance issues, and structural problems that can harm natural search visibility. The new service is for businesses with extensive corporate websites, ecommerce stores, SaaS platforms, and expanding digital properties. The growth centres on technical aspects such […]
Centric Software Unveils Centric AI to Power Smarter Product Decisions at NRF 2026
Centric AI connects product data and workflows from concept to commercialization to automate and accelerate the decisions that drive margin, speed and growth Centric Software is pleased to announce that it is showcasing Centric AI, its new AI platform for product lifecycle decisions, at NRF 2026: Retail’s Big Show Europe, taking place September 15–17, 2026 […]
Newfold Digital Selects DigiCert to Modernize Digital Trust Infrastructure for Six Million Customers
Partnership brings enterprise-grade digital trust technology to Network Solutions Group and Bluehost Group as hosting providers prepare for shorter certificate lifespans, AI-driven growth, and the transition to post-quantum cryptography Newfold Digital, a leading web and commerce technology company serving approximately 6 million customers globally, announced a new partnership with DigiCert to modernize the SSL/TLS certificate infrastructure supporting its […]
Generative Engine Optimisation: Azoma on Which GEO Tools Help Brands Losing Search Traffic to AI Answers
Azoma, the Agentic Commerce Optimisation platform that helps brands drive revenue through AI shopping agents like ChatGPT, Google Gemini, Amazon Rufus and Walmart Sparky, today set out what brands should look for in generative engine optimisation (GEO) tools, as new data confirms AI-referred traffic to retail sites is outperforming every other digital channel. According to Adobe’s […]