News
11,363 articles covering the AdTech ecosystem
Google: AI Makes Human Experience More Important For Content via @sejournal, @martinibuster
Google says AI's ability to surface common information makes human experience and subjective insights more valuable for content. The post Google: AI Makes Human Experience More Important For Content appeared first on Search Engine Journal.
Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future via @sejournal, @gregjarboe
Google celebrates AI search growth while industry insiders warn of widespread job displacement. The post Google Says Search Is Fine, AI Insiders Say the Median Person Has No Future appeared first on Search Engine Journal.
Google Says A New Wave Of AI Users Is Transforming Search via @sejournal, @martinibuster
Google says a new wave of users are learning that Search can handle more complex questions, changing how they search. The post Google Says A New Wave Of AI Users Is Transforming Search appeared first on Search Engine Journal.
Airwallex captures a firework of ideas in launch film for brand platform
Uncommon Creative Studio created the work.
Coca-Cola hires Ajaz Ahmed start-up for Christmas campaign
Coca-Cola works with several agencies outside WPP Open X – the holding company’s bespoke marketing solution.
Brand storytelling is evolving into micro-dramas and agencies need to keep up
Writers who have previously developed advertising scripts are not getting the demands of micro-dramas.
Trans+ History Week campaign spotlights trans+ community voices
Uncharted Studio created the campaign.
Stop Picking Sides: Let ‘Living Data’ Power Total TV
The strongest strategies for using data in CTV recognise that both first-party and third-party data have a role to play, says Matt Bryan, Director of Analytics & Insights at Samsung Ads EMEA. But that doesn't always happen in practice. In this article, Bryan explores how the concept of 'living data' can guide marketers in how Read More
Buyers Are Paying More Attention to Signals in CTV
Buyers nowadays are taking a close look at what’s included when they’re buying streaming TV inventory programmatically, says Sarah Botherway, Senior Director, Marketplace Operations, Index Exchange. Increasingly, they’re looking for inventory which is enriched with the right signals, and they want more transparency around what supply is being packaged by premium media owners in CTV Read More
“The Intersection of Insight, Innovation, and Measurable Impact”: Banke’s Natasha Chandnani on a Winning Entry for The Wires
In the lead up to this year’s Wires awards, we caught up with Natasha Chandnani, Head of Brand and Marketing at Banke. As a judge for the upcoming awards, she shares what she’s most excited about and what she believes [...] The post “The Intersection of Insight, Innovation, and Measurable Impact”: Banke’s Natasha Chandnani on a Winning Entry for The Wires appeared first on ExchangeWire.com.
Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m
In today’s Digest, we cover OpenAI laying the groundwork for ChatGPT ads in the EU and sharing user data with advertisers, Blackstone, Hellman & Friedman, and Goldman Sachs backing a new enterprise AI venture, and Elon Musk settling an SEC [...] The post Digest: OpenAI Lays Groundwork For ChatGPT Ads in EU; Blackstone, H&F, Goldman Back AI venture; Musk Settles Twitter Lawsuit Paying $1.5m appeared first on ExchangeWire.com.
The third parties shaping your brand in AI search
AI answers are shaped by sources beyond your site. Understand which platforms matter and how to ensure your brand shows up accurately. The post The third parties shaping your brand in AI search appeared first on MarTech.
Preciso launches Ultima Ads app for Shopify
Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform, Shopify. Ultima Ads for Advertisers is the first native ads app plugin for Shopify that focuses on a merchant’s advertising […]
“Lazy” brands are fuelling “insane” prices for creators
Some creators are still quoting “absolutely wild” prices to work with them, and “lazy” brands are enabling the trend, NatWest’s head of content marketing and distribution told the Influencer360 conference.
McDonald’s UK & Ireland appoints Tim Kenward as CMO
Kenward has been promoted from senior marketing director, international operated markets business unit.
Women’s Super League Football reviews media account
Creativebrief is assisting with the process.
Vodafone media lead departs following Three merger
Daniel Mogridge leaves the brand after eight years.
Duncan Painter quits Omnicom for tech CEO role
Chief executive of Omni leaves less than three years after sale of Flywheel.
Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™
Silverpush announced the EMEA rollout of SilverScreen, its broadcast-quality classification layer for YouTube. SilverScreen is a solution capable of classifying channels against broadcast standards at scale, enabling advertisers and their agency partners to identify and activate TV-like YouTube inventory with [...] The post Silverpush Brings Broadcast-Quality YouTube Buying to EMEA Advertisers with SilverScreen™ appeared first on ExchangeWire.com.
A Genesis ride is plushie nirvana in whimsical spot for the GV70
Innocean USA’s new ad uses puppetry to charmingly highlight the emotion of driving.
VML’s Tom Murphy on the illogical leaps that make breakthrough work
VML’s North American chief creative officer on banishing despair and the value of specificity.
How RPA won Yuengling—behind the agency’s first big campaign for the beer brand
A stagnating beer market has pushed Yuengling to more clearly define what it stands for.
The 2026 Creative 100: Brand Innovators Winning With Playful Moments
This is supposed to be fun!
The 2026 Creative 100: Artists & Makers Defining Their Genres
From New York's artistic First Lady to a graphic novelist chronicling the war in Gaza and Lily Allen's soul-baring concert tour.