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News

6,602 articles covering the AdTech ecosystem

CallMiner Delivers Breakthrough AI Advancements to Accelerate CX Automation

MarTech Series

New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform. These updates deliver greater personalization, enhanced contextual understanding, […]

Mar 9, 2026Source

KIVI CTV Names Felipe Cortelezzi as CEO to Scale Next Phase of Streaming TV Monetization and Expansion

MarTech Series

KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion. KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium […]

Mar 9, 2026Source

Zefr Receives MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube

MarTech Series

Zefr announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments. The accreditation is the first of its kind for a third-party platform integration, following the completion of the MRC […]

Mar 9, 2026Source

Dataiku Launches the Platform for AI Success

MarTech Series

An independent orchestration layer enabling enterprises to build, deploy, and govern AI systems at scale for the world’s leading companies Introducing three first-to-market products: a business-friendly AI agent generator, systems of agents that run entire business lines, and cross-platform observability to track the business outcomes agents produce Dataiku announced the launch of the Platform for AI […]

Mar 9, 2026Source

Revefi Launches AI and Agentic Observability for Enterprise LLM and Agent Workflows

MarTech Series

New capabilities give data, AI, and engineering teams cost attribution, benchmarking, traceability, and integration across LLMs and agents. Revefi today announced AI Observability and Agentic Observability, new capabilities that extend its platform to give enterprises greater visibility into the performance, cost, and reliability of LLM and AI agent deployments. The announcement coincides with the Gartner […]

Mar 9, 2026Source

Flowfinity Streams Unifies Remote Monitoring and Field Operations for Municipal Infrastructure

MarTech Series

Award-winning platform connects IoT sensor monitoring with operational workflows to help utilities modernize how they manage diverse infrastructure and improve its resilience at scale. Flowfinity Inc. announced the availability of its industrial remote monitoring platform, Flowfinity Streams, for utilities and municipalities. Municipal infrastructure operators are nearing a tipping point. Critical assets built decades ago must […]

Mar 9, 2026Source

Anheuser-Busch boosts marketing efforts through extended MLB tie-up

Marketing Dive

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Mar 9, 2026Source

Why We Need To Talk About Young People

Search Engine Journal

Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted. The post Why We Need To Talk About Young People appeared first on Search Engine Journal.

Mar 9, 2026Source

Stephen Allan to leave Brainlabs

Campaign

Executive chair steps down after four years in the role.

Mar 9, 2026Source

Irn-Bru campaign features posters “made from girders”

Campaign

Lucky Generals created the work.

Mar 9, 2026Source

MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026

ExchangeWire

MarkApp has been recognised by The Financial Times and data research partner Statista in the FT1000: Europe’s Fastest-Growing Companies 2026 ranking, securing the 2nd position in the IT & Software category and 11th place overall across Europe. The annual list [...] The post MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026 appeared first on ExchangeWire.com.

Mar 9, 2026Source

Disney prescribes a giant ‘pillboard’ in LA for the return of ‘Scrubs’

Ad Age

A 3-D billboard on Melrose and Sycamore places the show’s characters inside oversized pill packaging.

Mar 9, 2026Source

Scrubs - Pillboard - 12s

Ad Age
Mar 9, 2026Source

NWSL - Imagine Missing This - 30s

Ad Age
Mar 9, 2026Source

Coca-Cola - Jump - 3m28s

Ad Age
Mar 9, 2026Source

Coca-Cola revives Van Halen’s ‘Jump’ for the 2026 World Cup

Ad Age

J Balvin and Amber Mark lead a new version of the classic rock track, released through Coke’s Real Thing Records.

Mar 9, 2026Source

KitKat - Dash - 31s

Ad Age
Mar 9, 2026Source

A New Wave of M&A Shows that Retail Media’s Easy Growth Is Gone

Adweek

Companies are in a land grab for data.

Mar 9, 2026Source

Women in Advertising Are Closing Every Gap They Can. The Pay Gap Persists Anyway

Adweek

A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.

Mar 9, 2026Source

How B2B marketers can prepare for AI agents that do the buying

MarTech

As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator. The post How B2B marketers can prepare for AI agents that do the buying appeared first on MarTech.

Mar 9, 2026Source

Why direct traffic in GA4 isn’t what it looks like

MarTech

Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits. The post Why direct traffic in GA4 isn’t what it looks like appeared first on MarTech.

Mar 9, 2026Source

Salesforce and HubSpot reshape partner programs for the AI era

MarTech

Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. The post Salesforce and HubSpot reshape partner programs for the AI era appeared first on MarTech.

Mar 9, 2026Source

AI speeds up CX, but alignment still decides success

MarTech

AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures. The post AI speeds up CX, but alignment still decides success appeared first on MarTech.

Mar 9, 2026Source

Devnagri AI Launches Speech AI to Power Multilingual Voice Workflows for Enterprises

MarTech Series

New capability expands Devnagri’s Sovereign Language Infrastructure with enterprise speech recognition and voice generation for multilingual digital systems. Devnagri AI, the Sovereign Language Infrastructure company for regulated and enterprise-scale organizations, announced the launch of Speech AI, a new capability designed to enable multilingual voice interactions across enterprise systems and digital customer journeys. Speech AI expands […]

Mar 9, 2026Source
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