Meta’s ads asked TikTok to follow its lead on safety. TikTok rejected them.

Last month, Meta announced a $17 billion settlement, bringing its legal battle against dozens of state attorneys general to an end. By paying up and agreeing to implement new safety features across its platforms, Meta hoped to inspire a movement in Big Tech. The plan was to get companies like YouTube and TikTok to play along by compelling them to develop similar features for their users. At least one of those platforms, however, has its own ideas. Meta tried to run TikTok ads promoting its settlement, but those ads were denied by TikTok earlier this week, according to Axios. Visit Tubefilter for more great stories.

Last updated Sep 11, 2026 by ATDb automated enrichment