News
16,389 articles covering the AdTech ecosystem
Whoop Hires Former Nike CMO as its Top Marketer
Dirk-Jan van Hameren’s first day at Whoop is July 20th.
The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. The post The future of performance marketing isn’t more vendors. It’s making your stack work harder. appeared first on MarTech.
Why AI search makes trust your most important visibility signal
See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended. The post Why AI search makes trust your most important visibility signal appeared first on MarTech.
Getting started with Hermes Agent Desktop
Learn how to install Hermes Desktop, connect a model, create reusable skills, and keep marketing workflow context under your control. The post Getting started with Hermes Agent Desktop appeared first on MarTech.
The CMS is becoming the AI operating system for brands
Choosing a CMS now means preparing for AI discovery, governance, personalization, and agents. Learn what to look for in your next platform. The post The CMS is becoming the AI operating system for brands appeared first on MarTech.
Adobe Advertising Just Launched Its Own Custom Algorithms Product
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during the 10 years since. Until now, perhaps. Last week, Adobe Advertising announced the general release of its own Custom Algorithms […] The post Adobe Advertising Just Launched Its Own Custom Algorithms Product appeared first on AdExchanger.
Yext Appoints Cynthia Paul to its Board of Directors
Ms. Paul brings over three decades of investment and leadership experience to Yext’s Board Yext, Inc. , the enterprise agentic marketing platform, announced that it has appointed Cynthia Paul to serve as an independent director on its Board of Directors, effective immediately. Ms. Paul is the Chief Investment Officer and Chief Executive Officer of Lynrock […]
GReminders Launches ‘AI Forms’ to Automate CRM Data Extraction From Documents and Meeting Transcripts
New AI field extraction capability eliminates manual data entry, saving hours of administrative work for client-facing professionals. GReminders, a leading end-to-end meeting and automation management platform for financial advisors, announced the release of GReminders Forms, an AI-powered field extraction tool that automatically updates records in Redtail, Wealthbox, Salesforce and Salesforce Overlays directly from uploaded intake […]
84% of Executives Prioritize AI—So Why Are Employees Still Losing a Full Day a Week to Manual Document Tasks?
New research report by Nitro reveals that enterprise AI has reached mainstream deployment, but productivity is lagging, with workers still spending 11+ hours a week on manual document tasks. New research from Nitro, the global leader in AI-powered PDF, eSign, and document automation solutions, reveals a widening gap between enterprise AI ambition and day-to-day work […]
Leap Poised to Shake Up APAC Events Following Brand Update
Event Technology Provider formerly known as Ticketbooth has expanded across APAC with a suite of next-gen event applications Leap Event Technology is proud to announce a major expansion across APAC, growing both its reach and its offering while setting out an energised vision for the future of live events. Following the rebrand of Ticketbooth, the […]
‘Freakonomics’ Creator Stephen Dubner Is Launching a Talk Show With Guests at His New York City Home: ‘People Are Much Hungrier for Substance Than the Conventional Wisdom Says’
Stephen Dubner, the journalist, podcaster and bestselling author behind the Freakonomics franchise, is getting in front of the camera with a self-financed TV-style talk show. Dubner, host of the “Freakonomics Radio” podcast, is launching “Better in Person,” described as “an indie TV talk show that bets on depth at a time when most media is […]
You Can’t See How AI Ranks You, So Build What It Can Read via @sejournal, @slobodanmanic
Open AI Overview rankings won't change the work. What a machine can read, parse, and verify on your site is what matters now. The post You Can’t See How AI Ranks You, So Build What It Can Read appeared first on Search Engine Journal.
Attekmi Added HUMAN Scanner Support Across Pre-Bid & Post-Bid Validation Flows
Attekmi, an ad tech company offering monetisation solutions, has recently added HUMAN scanner support across pre-bid and post-bid validation flows and extended it to scanner statistics. First and foremost, Attekmi enabled support for the HUMAN MediaGuard (formerly WhiteOps) pre-bid scanner integration [...] The post Attekmi Added HUMAN Scanner Support Across Pre-Bid & Post-Bid Validation Flows appeared first on ExchangeWire.com.
xpln.ai Launches Ideal Attention Time for Smarter Campaign Planning
xpln.ai, the attention intelligence platform helping advertisers measure, understand, and optimise attention across media environments, announced the launch of Ideal Attention Time (IAT), a new predictive metric that quantifies how much attention a creative needs to achieve its objective before [...] The post xpln.ai Launches Ideal Attention Time for Smarter Campaign Planning appeared first on ExchangeWire.com.
Six Sells Team Up with Intelligent Assistance to Reduce Trade Press Reporting by More Than 80%
Six Sells, the leading executive visibility agency for people in media and advertising, has teamed up with Intelligent Assistance to overcome operational challenges and streamline reporting. Six Sells provides clients with tailored trade press reports that help them stay informed about [...] The post Six Sells Team Up with Intelligent Assistance to Reduce Trade Press Reporting by More Than 80% appeared first on ExchangeWire.com.
Adform Reinforces Commitment to Open Standards for Agentic Advertising
Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin [...] The post Adform Reinforces Commitment to Open Standards for Agentic Advertising appeared first on ExchangeWire.com.
2026 Ad Age Leading Women luncheon—honor the industry’s decision makers this fall
Key details including timing, who should attend, ticket pricing and how to register.
Why CMOs must market marketing to earn executive influence
Marketing leaders must actively communicate their business impact to reposition marketing as a growth driver, not just a support function, within their organizations.
Celebrity endorsements aren’t dead—lazy celebrity endorsements are
Celeb marketing isn’t losing its impact, but brands must not confuse recognition for relevance.
Man born with extra fingers stars in beer campaign opposing AI imagery
James Kumar, who has polydactylism, is serving as a hand model and documentary star for Windhoek Beer.
CMO self-evaluation: Determine your to-do list for success
There are many dos and don’ts for new CMOs in their first 100 days. Use this worksheet to determine if you're set up for success in your new role.
How Vrbo uses data, local messaging and AI to keep summer travel on track
The Expedia-owned travel brand is using generative AI to help scale creative globally and ensure it feels local and authentic to specific regions.
Hinge Is Selling Honesty to a Generation Losing Faith in Dating Apps
As dating app fatigue meets rising AI mistrust, Hinge's CMO bets on authentic human storytelling.
Integral Ad Science Appoints Lidiane Jones Chief Executive Officer
Accomplished AI and technology executive to lead IAS’s next phase of innovation and growth; Lisa Utzschneider to serve as Special Advisor to the Board through year-end Integral Ad Science (IAS), one of the world’s most trusted media quality companies, announced the appointment of Lidiane Jones as Chief Executive Officer, effective immediately. Jones succeeds Lisa Utzschneider, […]