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20,257 articles covering the AdTech ecosystem
Canal+, LaLiga partner to combat piracy
Canal+ and LaLiga have announced they will combine their expertise, technologies and enforcement capabilities in the fight against piracy. The two partners said they are “taking their efforts to the next level” to protect the sports ecosystem and its funding model, while continuing to deliver football experiences to fans. The collaboration will enable both organisations […]
CTV’s Awareness-Only Era Is Over: Brands Now Chasing Performance on the Big Screen
The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool – the digital successor to the 30-second broadcast spot – but that thinking is increasingly outdated as advertisers demand the same accountability from CTV that they expect from search and social. U.S. CTV ad […]
Axonet’s Patrick Raycroft: RMN Aggregation Democratizes Access To Retail Media
CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate at the top and the long tail goes unfunded. “The brands and agencies […]
Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions
Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer an impression, you have to meaningfully engage with them,” Saket Mehta, CRO of Nift, told […]
Matt Mullenweg Apparently Back In Charge At Automattic via @sejournal, @martinibuster
Automattic says Matt Mullenweg has returned with the board's full support. But its official announcement raises additional questions. The post Matt Mullenweg Apparently Back In Charge At Automattic appeared first on Search Engine Journal.
Gravity Media, Bifrost test 25G QC transceiver for long-distance SMPTE ST 2110
Bifrost Communications has announced a strategic collaboration with Gravity Media a global leader in live production and content and media services and facilities. This collaboration involved successful testing of Bifrost’s innovative 25G Quasi-Coherent (QC) pluggable optical transceiver for transporting demanding SMPTE ST 2110 broadcast media transport over long distances. This important collaboration promises to bring […]
Ad Buyers Boost 2026 Spending Forecast As AI Slop Complicates Customer Journeys
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according to a new forecast from the Interactive Advertising Bureau.
'Not Our Problem,' Jokes Comic Relief in Child Poverty Campaign
Satirical campaign includes this message: "One in six kids live in poverty. 'But couldn't the other five kids help?'"
Checkers & Rally's Goes Back To The '80s For 40th Anniversary
The song "Fryway to the Flava Zonei" is the brand's take on "Danger Zone," the1986 song by Kenny Loggins written for the movie "Top Gun."
b.tv remote from ruwido a new standard in sustainability
Bouygues Telecom and ruwido are introducing a new b.tv decoder remote control, bringing together excellent user experience, brilliant design, and an unmatched sustainability. The partnership between Bouygues Telecom and ruwido is a story of success based on trust; over nearly two decades of partnership the two companies have continuously evolved their remote control solutions, improving […]
Google Ads To Eliminate Language Targeting In Late September
Google's automated systems will match ads based on the actual language of the ad copy and landing pages. The ad platform will also begin to favor ads and landing pages with the language that matches the search term.
Not-So-Live From New York, Why 9/11 Was Theater Of The Mind For Some
While two-thirds of Americans watched the terrorist attacks unfold live, more than a quarter experienced it first in their own minds and only later that day via replays on TV. Ironically, I was one of them.
TikTok Violated Texas Consumer Protection Law, Judge Rules
TikTok made misleading statements about its efforts to prevent minors from viewing "inappropriate" content, a state judge ruled Thursday.
Platforms Push Appeals Court To Block Restrictions On Recommendations
Google, Meta and TikTok on Thursday pressed a court to block enforcement of a California law prohibiting the companies from algorithmically recommending posts to minors under 18 without the consent of a parent or guardian.
Google Admits Search Console Reporting For AI Search Is Inadequate via @sejournal, @martinibuster
Google admits that Search Console's AI search reporting does not adequately reflect AI search positioning data for SEO. The post Google Admits Search Console Reporting For AI Search Is Inadequate appeared first on Search Engine Journal.
‘Animal Hospital’ Leads Roblox Innovation Awards 2026 Winners as Roblox Unveils 20th Anniversary Event
The Roblox Innovation Awards (RIAs) unveiled its 2026 winners during a ceremony in San Jose Saturday with new title “Animal Hospital” taking home several top honors. Part of the 12th annual Roblox Developer Conference, this year’s RIAs were hosted by Roblox’s head of the developer community, Justin Sousa (widely known as “JParty” to Roblox users). […]
‘Diablo 5’ Set for Spring 2029 Release
“Diablo V” is in development at Xbox’s Blizzard Entertainment. The new game is targeting a Spring 2029 release date, Blizzard announced Saturday during the opening ceremony for fan festival BlizzCon 2026 at the Anaheim Convention Center. “Diablo V” will be set a century after the events of “Diablo IV” (which released in 2023) and, in […]
‘World of Warcraft Forever,’ Expanded Version of 2004 Game, Coming in November
Blizzard Entertainment will launch “World of Warcraft Forever,” a game set during the first year of the original 2004 “World of Warcraft,” Nov. 4. The “Forever” project was revealed as the final announcement during the opening ceremony of BlizzCon 2026 at the Anaheim Convention Center on Saturday, but rumors about the title (colloquially known as […]
‘Diablo’ Animated Series in the Works at Netflix, Blizzard Entertainment
An animated TV series adaptation of Blizzard Entertainment’s popular “Diablo” video game franchise is in development at Netflix. “Diablo” is set the dark world of Sanctuary, where humanity is caught in the eternal conflict between the High Heavens and the Burning Hells. Per Blizzard’s official description of the project, “After decades of bringing entire universes […]
‘StarCraft 3,’ an Open-World Shooter Game, Coming in 2030; First Look Revealed
A new “StarCraft” game is coming from Blizzard Entertainment in 2030 and a first look at the title has already been revealed. While technically “StarCraft III,” the game will be titled “StarCraft.” Per Blizzard Entertainment, “StarCraft” is an open-world, story-driven sci-fi shooter that takes place “decades after the events of StarCraft II” and is “a […]
Roblox Reveals New Creator Features, Including Real-Currency Monetization, Standalone Game App Option
Roblox revealed new innovations and updates at its 12th annual Roblox Developers Conference, which includes opportunities for players to join from any location or device, stay connected between sessions and explore new gameplay styles. Roblox Everywhere gives creators the option to make their games available as standalone apps across mobile, PC and consoles, increasing opportunities […]
Google Search Redesign, Business Profile Post Views – SEO Pulse via @sejournal, @MattGSouthern
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds. The post Google Search Redesign, Business Profile Post Views – SEO Pulse appeared first on Search Engine Journal.
Have you heard? Tiltify’s creator awards, a ‘Drunk History’ comeback, and a 95-year-old podcaster.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, generous creators are getting the recognition they deserve, a sloshed web series returns to its roots, and the hot new podcaster is a nonagenarian podcaster. Creator commotion Tiltify is feting generosity with its Creator Impact Honors. Many creators who fundraise for charitable causes use Tiltify to organize their campaigns. Now, Tiltify is giving back: It has established a jury (with MatPat as one of the members) to hand out honors across six different impact categories. Visit Tubefilter for more great stories.
Meta’s ads asked TikTok to follow its lead on safety. TikTok rejected them.
Last month, Meta announced a $17 billion settlement, bringing its legal battle against dozens of state attorneys general to an end. By paying up and agreeing to implement new safety features across its platforms, Meta hoped to inspire a movement in Big Tech. The plan was to get companies like YouTube and TikTok to play along by compelling them to develop similar features for their users. At least one of those platforms, however, has its own ideas. Meta tried to run TikTok ads promoting its settlement, but those ads were denied by TikTok earlier this week, according to Axios. Visit Tubefilter for more great stories.