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Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 05/03/2026

BRUNO is on top of our Global Sub Top 50 chart for the third week in a row. By adding 2.4 million new subscribers over a seven-day period, the Ukrainian creator brought his lifetime YouTube tally up to 32.8 million subs. That number is a bit behind YouTube's subscriber leader, MrBeast. North Carolina's native son now has 481 million subscribers on his primary channel, but only two million of those subs arrived over the past week. As big as MrBeast is, BRUNO might be even bigger at the current moment. Visit Tubefilter for more great stories.

YouTube is testing a tool that lets creators generate royalty-free music for their videos

YouTube is testing a tool that helps creators deal with copyright claims, and it could upend the industry centered around royalty-free music. In YouTube Studio, creators can now respond to a piece of claimed audio by generating a sound-alike, royalty-free track and inserting that piece of music into the contested video. The instrumental track generator is currently available in the U.S. for desktop users. YouTube is positioning the tool as an asset for creators who inadvertently use copyrighted music in their videos. When resolving those claims, a new "Create" button generates four pieces of instrumental music. Creators can then swap in the alternative track that best suits their video. Visit Tubefilter for more great stories.

Airlines are clamping down on in-flight filming. What does this mean for aviation YouTubers?

Online reviews can make or break a business–especially when that review, instead of being buried in the back pages of Yelp, is send out to millions of subscribers. Every day, YouTubers review countless products and experiences in all sorts of categories and niches, from Taipei night markets, electric saws, and egg timers, to pet food […] Visit Tubefilter for more great stories.

Fox’s refreshed pitch to advertisers connects fandoms to outcomes

CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

Chief Growth Officer Norm de Greve to Leave General Motors

The marketing exec's departure comes at a dynamic time for the automaker

From Devices to Daily Life: Samsung’s AI Living Push

Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.

Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel?

Now that OpenAI is in the ad platform business, the next step is getting into the prove-your-ads-work business. Enter the OpenAI conversion API (CAPI), which the company announced on Tuesday along with the public launch of its self-serve ads manager, a cost-per-click bidding product (which is native to search advertisers, compared to the programmatic CPM) […] The post Will OpenAI’s New Measurement Tools And Ads Manager Prove Its Worth As An Ad Channel? appeared first on AdExchanger.

US agentic commerce revenue forecast to reach $1 trillion by 2030

But even as the technology grows in popularity, the physical shopping experience will remain important, per a new report.

REI reports flat sales, narrower losses as store workers call for a boycott

The REI Union said a boycott of the retailer’s anniversary sale is the only way to be heard, as contract talks ended last week without an agreement.

Mark Zuckerberg ‘Personally Authorized and Actively Encouraged’ Meta’s Massive Copyright Infringement to Train AI Systems, Publishers and Scott Turow Allege in Lawsuit

In a new legal battle in the AI space, Meta and CEO Mark Zuckerberg have been sued by five publishers and author Scott Turow, who allege the tech company illegally copied millions of books, articles and other works to train Meta’s artificial-intelligence systems. “In their effort to win the AI ‘arms race’ and build a […]

Google Sued Over False AI Overview About Musician via @sejournal, @MattGSouthern

A lawsuit alleges Google's AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages. The post Google Sued Over False AI Overview About Musician appeared first on Search Engine Journal.

O Boticário - Departures - 3m40s

Watch the newest commercials from Diet Coke, Chase, CeraVe and more

Chase says you can earn 3% cashback on “soccer fever” with the Chase Freedom Unlimited card.

Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup

WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.

5 Things CEO-Ready CMOs Know That Others Don’t

This is the first in a three-part series on what separates CMOs who advance from those who stall. Next week: the ROI question marketers keep fumbling, and what they must […]

Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories

Plus, empowering teams to act with conviction, even without perfect data.

Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners

This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.

Your TV Ads Might be Playing to an Empty Room: Viant CEO Tim Vanderhook

MIAMI BEACH, Fla. — At the Possible conference, where optimism flows as freely as rosé and every panel promises to reinvent advertising by Tuesday, Tim Vanderhook, co-founder and chief executive of Viant Technology, delivered a reality check. Some of your TV ads aren’t just underperforming. They are performing to absolutely no one. “We see 20 [...]

3 takeaways from Albertsons’ annual report

The grocer has become more reliant on pharmacy to drive its overall sales, while e-commerce sales growth has slowed and private label has rebounded.

Beyond Yellow Tags: How grocers are evolving from traditional discount strategies

In this four-part series, Grocery Dive examined how retailers are changing their pricing and promotional strategies to meet new consumer demands around value.

Publix Executive Chairman Todd Jones to retire

Jones, who has worked for the Florida-based grocer since 1980, will remain with the company as chairman of the board.

Carter’s chief marketer on pairing heritage with progress

The first creative under Global Chief Marketing Officer Sarah Crockett captures a universal truth of youth sports: parents around the world will eventually shout, “Wrong goal!”

Mattel CEO: ‘Consumers are buying toys’

Ynon Kreiz said that the toy industry is healthy and the company is continuing to see demand.