News
20,257 articles covering the AdTech ecosystem
ZocDoc Says ‘Not Just Any Doctor’ in New Ad Spot
The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.
Droga5 Creative Mariano Jeger Joins OutFront, Launches IRL Studios
The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades.
Affiliate Firm Howl Quietly Sells Creator Business to Taboola’s Commerce Firm
The company will return its focus to publishers, which it has struggled to pay consistently in the past.
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […] The post Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement appeared first on AdExchanger.
What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon
The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon […] The post What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon appeared first on AdExchanger.
Your Doctor’s Office Is An Ad Channel Now
There are few audiences more captive than the folks sitting in a doctor’s office waiting room. Sure, you can pass the time with weeks-old copies of Time or People magazine, Instagram, email or TikTok for the we’re-still-on-mom-and-dad’s-insurance crowd. But you’re stuck there until the doctor sees you. Which is why it shouldn’t be surprising that […] The post Your Doctor’s Office Is An Ad Channel Now appeared first on AdExchanger.
Naegle And Krug Jump From NBCUniversal To Disney Unit
Sue Naegle and Ali Krug, riding high on the success of Peacock’s The Five Star Weekend, are movingtheir Dinner Party Productions from NBCUniversal to 20thTelevision, a part of Disney Television Studios, Deadline reports. Naegle and.Krug will develop and produce series that will target platforms and brands in the Disney Entertainment portfolio. The pair were under a deal at UCP, now Universal Global Television.
LG Denies Its Smart TVs Eavesdrop On Consumers
LG’s smart TVs continuously eavesdrop on owners, even when the devices are offline or in standby mode, according to a joint report by Gamers Nexus and Level1Techs. They allegedly scan local area networks to identify phones and smartwatches, and the location data of nearby Wi-Fi networks. However, LG has pushed back, saying, ““LG smart TVs do not continuously record or transmit users’ conversations.”
Omnicom Set To Cut 15,000 Jobs
Omnicom plans to eliminate 15,000 jobs, leaving it with a total headcount of 105,000 through December as it aims at a $1.5 billion gross synergy target following its acquisition of IPG, Ad News reports. The firm says it is moving faster despite the loss of the Pepsi global media account. "The Pepsi situation is an unfortunate one, certainly a disappointment from our perspective," said Phil Angelastro, CFO of Omnicom. "You can't sugarcoat it. We're doing a detailed deconstruction of how it happened and what we should've been doing differently to prevent it from happening."
What we’ve learned from the creator snafus at this year’s US Open
Everyone's hating on creators at the US Open, but they're here to stay in the tennis world, just perhaps with some adjustments.
Google rolls out pay-per-use AI licensing program to publishers
Google has been quietly scaling a pay-per-use AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
As Google’s ad tech case nears its end, the antitrust fight moves to AI
Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.
OpenAI’s next ChatGPT ad format: click to chat, not to site
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
Media Buying Briefing: How Publicis keeps winning clients without pitches
PepsiCo and LVMH wins show Publicis has deliberately cultivated a habit of winning major media accounts outside the traditional review process.
Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue
McDonalds is hiring humans again; Madison and Wall predicts “unusually rapid” growth; and families want tech out of their schools. The post Whatever Happened To Good Old-Fashioned Retail?; AI-Bolstered Ad Revenue appeared first on AdExchanger.
Google updates Data Manager platform
The company added tools designed to help create more targeted promotions and artificial intelligence agentic capabilities to assist with data audits.
YouTube report examines mainstream culture
Although microtrends and niche communities have expanded online, most people still want to connect with larger shared experiences, the study found.
Threads might be bigger than X, says Zuckerberg
In a wide-ranging interview with Sources, the Meta CEO said the two platforms shared communities and that he frequently posted the same thing to both apps.
New images show Meta’s next-gen virtual reality device
The company may be promoting its artificial intelligence-enabled glasses right now, but it hasn’t entirely abandoned its metaverse ambitions.
Meta highlights creation tools for AI glasses
The company shared examples on Instagram featuring new video capture modes and device-specific editing features.
McClatchy Lays Off 30% Of Unionized Staff
McClatchy has made deep cuts at newspapers it owns nationwide, Associated Press reports. More than 90 union journalists at 17 publications—30% of all workers belonging ti the NewsGuildCWA—have been laid off. The affected publications include news outlets include, The Miami Herald, The Sacramento Bee, The Kansas City Star, The Charlotte Observer and Fort Worth Star-Telegram. “We are waist-deep in the quicksand and we are still sinking,” said Carol Marbin Miller, deputy investigations editor of The Miami Herald.
Nagravision secures F1 content for RTL Croatia, Pro Plus Slovenia
Nagravision, a Kudelski Group company and independent provider of content protection and media and entertainment solutions, has announced that regional commercial broadcasters RTL Croatia and PRO PLUS Slovenia, have deployed Nagra Venturi to securely distribute Formula 1 content to their subscribers across the Adriatic region for the 2026 season. Deployed in just one month, the […]
MainStreaming joins DTG
The DTG has announced MainStreaming as its latest full member, with the agreement officially signed at IBC. Through its membership, MainStreaming will bring its expertise in broadcast-grade live and on-demand video delivery to the DTG’s work addressing the technical and practical challenges of that transition. Digital TV Group CEO Richard Lindsay-Davies, commented: “MainStreaming brings valuable […]