Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
Articleadexchanger.com
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […] The post Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement appeared first on AdExchanger.
Last updated Sep 14, 2026 by ATDb automated enrichment