What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon

The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon […] The post What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon appeared first on AdExchanger.

Last updated Sep 14, 2026 by ATDb automated enrichment