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20,251 articles covering the AdTech ecosystem
Introducing the 2026 Ad Age Mid Size Brand Leaders
The inaugural Mid Size Brand Leaders awards program recognizes 15 marketing executives who drove sales success with limited resources.
Dan Dipiazzo led a comeback for Georgia Aquarium with awestruck marketing
Dipiazzo, the aquarium’s chief marketing and experience officer, repositioned the destination as a “living world of awe.”
Lindsey Kling leads DTC babycare brand Coterie’s charge into retail
Lindsey Kling manages the babycare brand’s retail growth and expansion into skincare.
2026 Ad Age Mid Size Brand Leaders
Ad Age honors 15 senior, in-house marketing leaders at mid-size brands.
Little Spoon’s Caryn Wasser is embracing a startup mindset as the brand scales
Wasser advises other mid-size brands to approach marketing with a startup mentality.
Andrew Thomas led a brand overhaul for Archer Meat Snacks that is drawing new buyers
Research led to a design upgrade and a new campaign, including a Star Wars partnership.
At Gorilla Glue, Lauren Connley rose from intern to changemaker
As VP of creative, Connley has modernized the adhesives brand's marketing.
Saatva CMO Joe McCambley embraces long-term brand building with LA28 marketing and more
Joe McCambley is working on turning Saatva into a mattress powerhouse.
How Bruno Bertini helps 8x8 compete against bigger rivals
Bertini restructured his marketing department to compete with larger rivals.
Zoom imagines its own self-destruction in Kate McKinnon-led spot
“Zoom Got It Done” follows up on a Bowen Yang spot and continues to see evil managers thwarted by the power of Zoom.
Mike Zeman’s emotional marketing approach fuels Life360’s cultural relevance
The location-sharing app brand's “Family-Proof Your Family" is breaking through.
Chad Waetzig has Crunch Fitness punching above its weight
Waetzig is using consumer insights to connect with new customers in the fitness space.
Hily’s Julia Kolesnyk is betting on creativity over big budgets
Kolesnyk said mid-size brands are where the fun work is happening right now in creativity.
Sara Mitzner helps AS Beauty Group’s focus on mature women resonate
The VP of brand marketing, who focused Laura Geller Beauty on over-40 women in response to consumer research, says that 'not every trend needs to be followed.'
Andrea Collins is building a new kind of insurance brand at Hippo
Collins and her team are working to create brand trust and relevancy in the insurance category.
Portland Leather Goods’ MacCoy Merkley takes chances on new growth opportunities
Merkley has helped Portland Leather Goods find new audiences on TikTok Shop.
Edmunds’ Alison Anziska on the car-shopping platform’s ‘brandformance’ approach
Under Alison Anziska, senior VP of marketing, Edmunds is placing its marketing dollars where they will have the greatest impact.
How Heidi Cooley stretches Lovesac’s marketing dollars
Cooley is helping Lovesac reach new levels of culture-led marketing.
ZocDoc Says ‘Not Just Any Doctor’ in New Ad Spot
The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.
Droga5 Creative Mariano Jeger Joins OutFront, Launches IRL Studios
The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades.
Affiliate Firm Howl Quietly Sells Creator Business to Taboola’s Commerce Firm
The company will return its focus to publishers, which it has struggled to pay consistently in the past.
Google rolls out pay-per-value AI licensing program to publishers
Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement
BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a light show delivered through the car’s ambient lighting system. Many owners were not amused. Some objected to receiving promotional […] The post Everything Is An Ad Network, Even Cars. But All Ad Networks Need Measurement appeared first on AdExchanger.
What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon
The Federal Trade Commission sued Amazon on August 31 over its ad auction practices, alleging that the company has been quietly overcharging advertisers for more than seven years via a hidden “soft reserve price.” Basically, Amazon is being accused of placing secret minimum bids to inflate ad prices without advertisers being any the wiser. (Amazon […] The post What The FTC Can Learn From Google’s Ad Tech Case As It Pursues Amazon appeared first on AdExchanger.