News
16,378 articles covering the AdTech ecosystem
Holland & Barrett tackles summer fatigue with wellness pub
The activation will be open on 9 and 10 July.
ASA bans M&M’s and Morley’s Chicken ads for breaking LHF rules
Ads by KFC, Uber Eats, Domino’s and Papa Johns were not banned by the watchdog.
World Cup ads review: Nike, Adidas, Palace, BBC, Paddy Power and Uber Eats
The Campaign Podcast reviews six World Cup ads with adland's creatives.
Dentsu Creative hires Kyle Harman-Turner as UK CCO
Harman-Turner will report to Jessica Tamsedge, chief executive of Dentsu Creative UK and Ireland.
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
One media buyer said “the truth will take months, if not years, to become really apparent”.
European media giants launch sovereign advertising marketplace
New marketplace gives advertisers the ability to activate campaigns across multiple formats and countries through a single access point.
LiveRamp to spotlight trust in Netflix CTV campaign ahead of Publicis purchase
The campaign comes in response to the increasing innovation of AI, but may serve a dual purpose amid fears surrounding the platform’s ability to remain neutral following Publicis’ acquisition.
Uncommon Creative Studio hires Will John as ECD
John joins from Saatchi & Saatchi.
Price of England’s World Cup quarter-final ads revealed
The last England World Cup match on ITV drew an audience of more than 13 million people.
Ace of Hearts takes equity in Formation Games
The agency won a pitch process.
How inclusive marketing won hands-down at Cannes
Unpicking Creative Equals' research on Cannes Lions winners.
No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup
With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.
Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data [...] The post Consideration is Now the Hardest Metric to Shift: New On Device Benchmark Data Reveals appeared first on ExchangeWire.com.
Adelaide Introduces the AU Ecosystem for Creative Partners
Adelaide has introduced the AU Ecosystem for Creative Partners (AECP), a new way for advertisers to connect creative quality insights directly to media decisions. Launching with Adverteyes (formerly Realeyes), CreativeX, DAIVID, Ipsos, Neurons, Sundogs, and System1, AECP gives advertisers access to [...] The post Adelaide Introduces the AU Ecosystem for Creative Partners appeared first on ExchangeWire.com.
The UPS Store - Mini Storefronts BTS - 3m10s
R/GA project reimagines each World Cup team without its immigrant players
“The Immigrant Factor” reshuffles the tournament favorites by sending stars back to their ancestral roots.
Paramount Media Labs: Building brands through storytelling
From integration to immersion: Building brands through storytelling
How Paramount and Molson Coors are redefining brand integration through fandom, storytelling and experience at Cannes 2026.
Totoya - Just Married - 30s
Kia Seltos - A Real SUV - 30s
Small Agency Network applications open soon—what prospective and current members need to know
Your chance to join the Small Agency Network is fast approaching.
Kia portrays rival compact SUVs as toys in playful Seltos campaign
David&Goliath and director Adam Berg blend CGI with practical effects to frame rival compact SUVs as playthings.
Reckitt’s Digital Reckoning
You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, VP of data-driven marketing and media at consumer goods giant Reckitt, on this week’s episode of AdExchanger Talks, recorded live […] The post Reckitt’s Digital Reckoning appeared first on AdExchanger.
Best AI Tools for Social Media Content Creation (2026): CapCut Named a Top Choice for Video and Image Content Creation by Consumer365
Consumer365 has named CapCut a top choice in its review of the Best AI Tools for Social Media Content Creation, citing the platform’s support for AI video generation and AI image creation as social teams look for faster ways to build content across formats. Best AI Tools for Social Media Content Creation Seedance 2.0 – CapCut’s […]