News
16,378 articles covering the AdTech ecosystem
Meredith Hayden Lands Netflix Deal for ‘Wishbone Kitchen’ Video Podcast (EXCLUSIVE)
Meredith Hayden is cooking up her own show for Netflix, in another instance of the streamer turning to internet creators to produce original programming. Hayden is a former New York City private chef (and ex-Vogue staffer) who built a career as a popular food influencer, amassing large followings on TikTok and Instagram under her Wishbone […]
Michael Strahan and Constance Schwartz-Morini’s SMAC Productions to Launch Podcast Network, Featuring a Show They’re Co-Hosting
SMAC Productions, the entertainment and content studio founded by “Good Morning America” co-anchor and NFL star Michael Strahan and his longtime business partner Constance Schwartz-Morini, is diving into the podcast biz. And the duo are getting behind the mic themselves as part of the company’s new initiative. SMAC’s new podcast network, dubbed The Intersection, is […]
Delivering on local: DoorDash Ads at Cannes 2026
Delivering on local: DoorDash Ads at Cannes 2026
At Cannes 2026, DoorDash reveals how brands can reach high-intent shoppers with hyperlocal targeting and measurement.
Verizon - Kevin Hart - 30s
The running list of retail deals in 2026
In the first half of the year, Etsy sold Depop, Reformation filed for an IPO and Bed Bath & Beyond made a slew of acquisitions.
Teads Expands Premium CTV Access Through Strategic Partnership with TiVo Ads
New partnership combines TiVo Ads’ HomeScreen experiences with Teads’ AI-powered omnichannel activation and measurement capabilities Teads (NASDAQ: TEAD), the omnichannel outcomes platform, today announced a strategic partnership with TiVo Ads, a part of leading entertainment technology company Xperi Inc. (NYSE: XPER), to integrate its inventory into the Teads ecosystem across the United States, Canada, and […]
Doceree Closes the Measurement Loop Across Every HCP Channel
A unified Closed Loop Measurement framework now connects Investment, Reach, Performance, and Outcome across nine HCP channels: Point of Care, Programmatic, Account-Based Marketing, Copay, CTV, DOOH, Social, Email, and Text. The framework is powered by Clinical Intent Signals, attention-based creative effectiveness, and physician-level data. Doceree, the world’s first AI-powered operating system for healthcare marketing, announced […]
TechSee Launches Value Meter, Giving Enterprises a Real-Time View of AI Business Impact
New strategic analytics command center turns operational data from across contact center, field service, and self-service into a live, executive-ready view of business impact TechSee, the leader in Visual AI for customer service, announced the launch of Value Meter, a strategic analytics dashboard that turns raw service operations data into a real-time, executive-ready view of […]
FullHost Launches AI Studio: Build Websites and Full Web Applications From a Single Prompt, Hosted in Canada
FullHost, a Canadian-owned and operated web hosting provider, announced the general availability of FullHost AI Studio, an AI-powered development platform that turns plain-language descriptions into working websites and full web applications, with every finished project deployed and hosted on Canadian infrastructure. Unlike template-based site builders, AI Studio generates real, functional software. Users describe what they […]
Customer Expectations, Regulatory Change, and AI Are Reshaping Customer Communications
DataOceans President, Lee Nagel, discusses the convergence of digital self-service, regulatory change, and emerging technologies. Customer communications are becoming a strategic business priority as organizations work to meet rising customer expectations, respond to expanding regulatory requirements, and evaluate the role of Artificial Intelligence (AI) in how they engage with consumers, according to Lee Nagel, President […]
Globant and Vercel Forge Strategic Alliance to Take Enterprises from Agentic AI to Full Production with AI Pods
Globant’s signature AI Pods can now ship AI-built applications natively to Vercel in one click, turning multi-month projects into same-week experiences making ROI visible almost immediately. Globant is also launching Vercel-powered AI Pods — specialized agentic service units that design, develop, and modernize enterprise digital products on Next.js, offering record-time migration of legacy frontends. Globant, […]
Attestiv Launches DeepScan, Extending Deepfake Detection into File Validation
Built on a unified generative AI architecture, DeepScan helps organizations validate submitted photos, documents, audio, and video using forensic signals, configurable business rules, and workflow data before critical decisions are made Attestiv, a leader in digital media and document validation technology, announced the launch of DeepScan, a new platform built to help organizations automatically validate […]
AI Start-Up Kaon AI Raises $60 Million in Funding Round in Quest to Build a ‘Personalized Story Engine’ for Users
Kaon AI, a start-up focused on building personalized story worlds powered by generative AI for its users through its products FlowGPT and Emochi, has raised $60 million in its most recent funding round at a valuation in the several hundreds of millions. Investors included B Capital, Redpoint Ace, Goodwater Capital and DCM. The Berkeley, California-based […]
How Doritos gets global, year-round scale with Formula 1 partnership
Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl — but on a much larger scale.
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.
5 Ways To Make Your Marketing Channels Work Together via @sejournal, @brookeosmundson
Turn disconnected marketing channels into a coordinated growth strategy with practical advice on attribution, AI, and measurement. The post 5 Ways To Make Your Marketing Channels Work Together appeared first on Search Engine Journal.
IMG hires Jackie Stevenson as chief client and operations officer
She joins from M&C Saatchi Group
Spire Healthcare appoints UK media agency
Brand is predicted to spend $11m (£8.2m) on media in 2026, according to COMvergence.
BBC Studios launches new premium advertising architecture
New network spans five verticals and gives advertisers access to audience segments across YouTube, TikTok, and other digital platforms.
MediaSense names Sam Tomlinson as chief executive
Jamie Posnanski has departed the role.
Finding my way in the big, wide, post-agency freelance world
Freelancing for three years has helped me start to work miles outside my comfort zone – and it's liberating.
Which brand celebrated Taylor Swift and Travis Kelce’s wedding ‘All Too Well’?
Local and national brands, along with New York stadiums, spun the singer’s wedding into marketing moments.
Virgin Atlantic appoints Sophie Woodford as VP of brand and marketing
Remit of the role includes overseeing end-to-end marketing delivery, including customer growth and performance.