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AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities. The post Why vibe coding will disrupt martech’s buy-or-build debate appeared first on MarTech.

NBCU used this year’s Olympic Winter Games to lean further into programmatic buying for live sports at scale. NBCU also made Olympics inventory available through Comcast’s Universal Ads self-serve platform for the first time and used AI for creative review and campaign optimization in near real time. The post How Programmatic – And AI – Took Over The 2026 Winter Olympics appeared first on AdExchanger.

UpCodo Digital launches in Noida as a sister company of Digimonk Technologies, focusing on scalable web, mobile, and AI-powered software solutions. Innovation is no longer a choice or option in the fast-paced digital world we live in today. Companies require technology partners who are able not merely to construct solutions but to create experiences that […]

Reply announced the release of “From Code to Control: AI’s Takeover of Software Development Lifecycle”, a commissioned study conducted by Forrester Consulting. The research, which surveyed 536 IT Executives across Europe and the US, highlights the progressive transition from simple AI coding assistants to autonomous agents capable of orchestrating the entire software development lifecycle (SDLC). The study underscores […]

New platform connects rightsholders and AI developers through a secure, transparent exchange built for the next phase of the AI data economy Veritone, Inc., a leader in building enterprise AI and data solutions, announced the launch of Veritone Data Marketplace (VDM), a new platform designed to accelerate the industry’s shift from scraped data to ethically […]

Aurora Mobile, a leading provider of customer engagement and marketing technology services, announced that EngageLab, its AI-first customer engagement platform, has officially released EngageLab Omni Connect — a purpose-built Skill for the OpenClaw ecosystem — equipping AI Agents with out-of-the-box, global omnichannel communication capabilities. EngageLab helps businesses build stronger customer relationships with AI agents, unified customer data, and […]

Former TikTok Head of Growth Garland Hill joins as Chief Revenue Officer; Former NBCUniversal Head of Streaming Peter Blacker joins as Global Head of Premium Content MNTN , the technology platform that brings performance marketing to Connected TV, announced two key additions to its executive team. Garland Hill joins as MNTN’s first Chief Revenue Officer, […]

Perion’s extension into one of the fastest-growing advertising platforms represents a big leap in TAM expansion, as TikTok Ad Revenue is expected to exceed $50 billion by 2027 Perion Network Ltd. , an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced the launch of its proprietary Outmax AI […]

Desktop browsers bear the brunt, with 4.4% of desktop identifications in 2025 showing tampering techniques With 12% of desktop traffic running in virtual machines, 6% loading with developer tools open, and 96% of detected desktop automation associated with abuse, most fraud is seen on desktops VPNs have become mainstream, with roughly one in five identification […]

Senior hire will focus on growing Limelight’s footprint in the Americas Programmatic Platform Limelight Inc., the fastest-growing Independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company’s fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out and take-up of Limelight Inc […]

SSON R&A benchmarks embedded into Supervity AI Employees, bringing licensed market intelligence to power self-driving operations for enterprises. SSON Research & Analytics (SSON R&A), the leading global research and data platform for Shared Services and Global Business Services (GBS), today announced a strategic integration partnership with Supervity, the company pioneering self-driving, multi-agentic AI employees designed […]

“Event Vendor Entry,” “Special Access,” “General Admission:” each of these access points at an event adds complexity in planning where people enter, when they enter, and what ticket(s) or credentials they need. Ticketbud’s latest iOS update helps foolproof this process, reducing scanning lags at check-in while promoting customization and control behind the scenes. When producing large […]

How to Decide Between Traditional SEO and AI Search AI search is dominating the conversation right now. Every marketing leader is hearing the same thing: “What’s our AI strategy?” Your instinct might be to move fast, reallocate budget, start optimizing for generative search, and get ahead of the curve. But before you rewrite your entire roadmap, there’s a critical question worth asking: should you? Generative search is changing discovery, but traditional SEO is still driving measurable revenue for many businesses. And, shifting resources away from proven strategies without a clear framework can dilute performance rather than drive growth. Instead of […] The post Before You Shift SEO Budget to AI, Ask These Questions [Webinar] appeared first on Search Engine Journal.

See why optimizing category pages and building authority beats spinning unique descriptions for large, similar product catalogs. The post How Do You Fix Thin Content Across Similar Ecommerce Product Pages? – Ask An SEO appeared first on Search Engine Journal.

Campaign understands the media and production review is being run together, and creative is being run separately.

OUT NOW: Campaign Red’s latest market report 'The Inside Job'

Carat Edinburgh is the incumbent on the account.

Football club's new digital hub signals a shift to always-on content publishing.

She replaces Katie Burrow, who has moved to Netflix.

Above & Beyond, now Beyond, won the account in 2023.

AML Group creatives review the posters for this year's Oscar-nominated films.

In a referendum on Sunday, Swiss voters rejected a proposal to slash public funding for the Swiss Broadcasting Corporation (SRG), a vote of confidence in the public sector broadcaster which has been under attack from opponents on the political right. A campaign led by the conservative Swiss People's Party had sought to cut the annual Read More

The star joins a lineup of campaign icons in the label’s 'sensual' Spring ’26 underwear and denim push.

Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology. The post McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing appeared first on MarTech.