News
20,251 articles covering the AdTech ecosystem
New Instagram Update Could Change How Brands Use UGC
This new Instagram update could fundamentally change how branded content is
Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
How Columbia’s marketing breaks through with fax machines, flat Earth
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
How To Connect AI Search Visibility To Local Leads via @sejournal, @lorenbaker
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads. The post How To Connect AI Search Visibility To Local Leads appeared first on Search Engine Journal.
Is CTV a Buyer’s Market or a Seller’s Market?
In the early days of CTV, a small pool of inventory and buying options created what might be described as a seller's market, with limited supply commanding high CPMs from publishers. But as the market matures, increasing volumes of inventory and more ways to buy are arguably shifting CTV towards a buyer's market - though Read More
Nutrafol Reframes the Makeover On Red Carpet’s Biggest Night
The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.
Liz Rutgersson Named CEO of Stagwell’s Assembly to Build ‘Agency for the Future’
Rutgersson previously held the title of CEO at Dentsu’s iProspect
AI exposes what your brand guidelines leave unsaid
Brand teams have always relied on people to interpret vague guidelines. AI turns those hidden assumptions into a problem that can scale fast. The post AI exposes what your brand guidelines leave unsaid appeared first on MarTech.
Foxxum, Tennis Channel extend partnership
Foxxum, a provider of smart TV, OTT, and Connected TV solutions, has announced the extension of its long-term partnership with Tennis Channel. Since 2019, Foxxum has supported Tennis Channel in building, operating, and advancing its Connected TV app portfolio across major platforms including Roku, Fire TV, Apple TV, Android TV, Samsung, Comcast, and Vizio, as […]
More Chang-Dong movies coming to Netflix
Netflix is set to stream more of celebrated Director Lee Chang-dong’s acclaimed filmography worldwide, giving audiences the chance to discover films including Secret Sunshine and Peppermint Candy. Possible Love – Lee’s first film in eight years that won the Silver Lion (Grand Jury Prize) at the 83rd Venice International Film Festival – opens in South […]
FIFA ASEAN Cup 2026 partners with IMG
Sports marketing agency IMG and the FIFA ASEAN Cup 2026 have announced a partnership to launch the inaugural Southeast Asian men’s tournament and boost the development of football in the region. IMG is supporting delivery of the tournament, which takes place in Indonesia and Hong Kong from September 24th to October 5th, leading the worldwide […]
British, Canada governments sign Co-Production Treaty
British filmmakers are set to benefit from a new agreement between the UK and Canadian governments that seeks to boost cooperation in the film and TV industries. Collaboration between the screen sectors in both countries will be boosted by a modernised treaty, which allows companies to co-produce films and TV shows while being able to […]
AT&T boss cools on Starlink
It wasn’t so long ago that AT&T chairman John Stankey was an enthusiastic supporter of SpaceX’s Starlink broadband and Direct-to-Consumer (D2C) services. Now, it seems, his endorsement has cooled. Stankey now says that any new broadband player will have to play “catch up”. While he agrees that there would be a “complementary dynamic” with Starlink […]
Sphere Abacus acquires Rocket Rights/Rights Booster
International distributor Sphere Abacus, a Bell Media company, has acquired 100 per cent of digital distribution rights experts Rocket Rights/Rights Booster which will now become Rocket Booster, a Sphere Abacus company. Rocket Booster will spearhead the expansion of all multi-platform digital and social media digital distribution across the combined Sphere Abacus and Rocket Booster catalogues. […]
Research: 3 in 4 Americans use phones while watching TV
The TV may still be the biggest screen in the room, but it no longer commands the room. Omdia consumer research unveiled by María Rúa Aguete, Global Head of Media & Entertainment at Omdia, at IBC reveals how smartphones are competing with TVs for attention in living rooms. Around three in four US TV viewers […]
Retail foot traffic doesn’t equal sales
Foot traffic shows where shoppers go. Transaction data reveals what happens next.
What separates top self-service performers from laggards?
Discover the practices helping leading retailers improve self-service performance over time.
SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning
Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.
Never Knowingly Undiscovered: John Lewis and the Rise of Share of Model
Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era... The post Never Knowingly Undiscovered: John Lewis and the Rise of Share of Model appeared first on ExchangeWire.com.
The creator economy is splitting in two—and it looks a lot like traditional advertising
Marketers are investing in premium brand content with creators, creative agencies and production companies, not just scaled media with low production value.
ChatGPT ads bring brands into conversations with consumers
Wayfair has been running ads that invite consumers to “chat with us” through a custom chatbot.
3 creator event mistakes the US Open exposed—and how to avoid them
The internet has been quick to pile on influencers for “ruining” this year’s US Open. But many creators were invited by brands that also deserve some of the blame, creator marketing experts say.
Inside OpenAI’s agency strategy—how it is choosing creative partners
Following its marketing debut in the 2024 Super Bowl, the AI giant has opted to work with an array of smaller, independent creative agencies.