Is CTV a Buyer’s Market or a Seller’s Market?

In the early days of CTV, a small pool of inventory and buying options created what might be described as a seller's market, with limited supply commanding high CPMs from publishers. But as the market matures, increasing volumes of inventory and more ways to buy are arguably shifting CTV towards a buyer's market - though Read More

Last updated Sep 14, 2026 by ATDb automated enrichment