Research: 3 in 4 Americans use phones while watching TV
Articleadvanced-television.com
The TV may still be the biggest screen in the room, but it no longer commands the room. Omdia consumer research unveiled by María Rúa Aguete, Global Head of Media & Entertainment at Omdia, at IBC reveals how smartphones are competing with TVs for attention in living rooms. Around three in four US TV viewers […]
Last updated Sep 14, 2026 by ATDb automated enrichment