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Sloane Skala

World War Seven, the LA-based boutique comedy production house, has promoted Sloane Skala from Executive Producer to Managing Director and Partner.

Inflation-Wary Parents Turn to AI to Thrift for Back-to-School Deals

More than half of consumers will use AI to help them with back-to-school shopping this year

Integral Ad Science’s New CEO Dishes on Her Plans for the Company

Two days into the job, Lidiane Jones tells ADWEEK where she wants to take IAS– from AI chatbots to M&A.

Home Depot adds 7-Eleven, Jimmy John’s as pro loyalty partners

Every quarter the retailer will refresh its pro loyalty partnership offers, which span four lifestyle and business categories.

Brent Montgomery’s Wheelhouse, Social Platform Zigazoo Launch Studio to Develop Content From Young Creators (EXCLUSIVE)

Brent Montgomery’s media company Wheelhouse and kids and teens-friendly social media platform Zigazoo have teamed on a new studio that will develop projects based on content from Gen Alpha stars on the TikTok-style app. Named Zigazoo Studios, the joint venture will focus on developing content, live experiences, consumer products, brand partnerships and new business ventures […]

Union Video Game Workers ‘Extremely Disappointed’ With Xbox Leadership Following Layoffs (Gaming News Roundup)

Microsoft laid off 1,600 employees across its Xbox division this week, including hundreds of union video game workers represented by Communications Workers of America. The workforce reduction comes in addition to what new CEO Asha Sharma calls the “most significant restructure” in the Microsoft division’s history. Microsoft announced approximately 4,800 total job cuts across the […]

OpenAI GPT-Live Brings Search Into ChatGPT Voice via @sejournal, @MattGSouthern

OpenAI has begun rolling out GPT-Live, new voice models for ChatGPT that can run a web search and show visual answers while you talk. The post OpenAI GPT-Live Brings Search Into ChatGPT Voice appeared first on Search Engine Journal.

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Evan Levy

Ammunition, one of the world's fastest-growing independent agencies, has named former Fitzco CEO Evan Levy its first Chief Client Partnership Officer.

Why the Bot-Majority Internet Demands a Marketing Reset

Leaders from Human, Reddit, Roku, and Tripadvisor reckon with a web where bots outnumber people.

The Giant Company zips ahead with store fleet updates

The Ahold Delhaize USA banner has announced at least four store openings, three store renovation plans and a grand re-opening since the start of this year.

5 things to know about the Kroger-Giant Eagle deal

The deal comes as both grocers are zeroing in on price investments and upgrading their store experiences.

SEC’s semiannual reporting proposal draws groundswell of opposition

The proposal to allow companies to file reports twice a year is part of the SEC’s “Make IPOs Great Again” push.

FP Movement launches Asics footwear collaboration

The tie-up is one of several merchandising efforts from Free People this year and comes as the brand embarks on a brick-and-mortar expansion.

Retailers plan to invest deeper in AI, cybersecurity this year

The majority of retailers already allocate more than $50 million annually to technology, while 28% spend between $100 million and $250 million a year.

Kohl’s prices thousands of back-to-school items under $25 as consumers look for deals

The season could be a critical test for the struggling department store, whose years-long turnaround has failed to gain much traction.

Hyper-Local Cultural Moments Are Changing Media Strategy

National campaigns are no longer enough to connect with local audiences. As brands shift toward hyper-local media planning, cultural moments like Pride offer a blueprint for how localized execution can drive more authentic engagement and stronger marketing outcomes. National brands have long relied on centralized media strategies to deliver consistent campaigns across every market. But […] Hyper-Local Cultural Moments Are Changing Media Strategy first appeared on Street Fight.

Content Creators vs. Emmys: Dropout Shut Out Again, ‘Subway Takes’ Lands First Nomination

The Television Academy is opening its doors to the internet — just a little. In the Emmys’ outstanding short form comedy, drama or variety series category, Kareem Rahma’s viral YouTube hit “Subway Takes” — which conducts man-on-the-street interviews on New York City’s subway, with guests ranging from everyday commuters to Woody Harrelson and Jennifer Lopez […]