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20,250 articles covering the AdTech ecosystem
A Brief History Of The Emmy Awards
Just in time for tonight's live awards telecast, here's my brief history of the Emmys, and my recommendations for making them better and boosting the ratings.
The AI Slowdown The Ad Industry Didn't See Coming
Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, but spent the past year bracing for massive declines in traditional web traffic and ad monetization caused by AI.
DoubleVerify Data: AI Slop Hits 500M+ Impressions in First Half of 2026
DoubleVerify (DV) detected more than half a billion impressions of low-quality AI-generated content – or "AI slop" – during the first half of 2026, offering a new indication of its scale across the internet. The figure includes AI slop impressions identified [...] The post DoubleVerify Data: AI Slop Hits 500M+ Impressions in First Half of 2026 appeared first on ExchangeWire.com.
Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe
In today’s Digest, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles. The post Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe appeared first on ExchangeWire.com.
One Year Post-American Eagle Scandal, Sydney Sweeney Sparks Ire by Going Naked for Novig
The ad has received backlash for reversing years of gains for female athletes
Week of Aug 31 Cable News Ratings: Fox News & MS NOW Record Gains in Demo
CNN was the only network to register across-the-board declines week over week.
Creators are Becoming Television’s New Showrunners: WPP Media’s Adam Shlachter
CANNES, France — Creator-led video and traditional television are starting to resemble relatives at a family reunion. They arrived by different routes, insist they have nothing in common and are now sitting on the same living-room sofa. For advertisers, that convergence is creating new ways to reach audiences that may not consider television to be […]
Why SoHo is still a retail favorite
The New York neighborhood is seeing record low retail rental availability rates while some of the city’s other shopping corridors struggle.
Instacart, Shipt launch AI-powered shopping assistants
The companies’ new marketplace tools can build grocery carts based on a conversation with a customer or an uploaded photo.
Redditors, Trust and Brand Strategy: Can They Meet in the Middle?
Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.
Sydney Sweeney’s Naked Sports Betting Ad Ignites Backlash From Olympic Athletes: ‘Stop Sexualizing Women in Sport’
Sydney Sweeney appears to be at the center of another controversy involving a commercial. The “Euphoria” actress recently stripped down for a steamy new ad for sports trading app Novig, going nude and covering parts of her with a variety of sports equipment. But not everybody is overjoyed by sports’ new naked cheerleader. Over the […]
The AI content tsunami: Creation is the easy part
AI made content creation effortless. Now companies are drowning in what they can't review fast enough.
How the New York Jets extends OOH marketing for better storytelling
The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.
Sonos unveils global brand campaign to regain trust after 2024 misstep
CMO Colleen DeCourcy and creative lead Rinee Shah unpack the ‘Love the Sound. Feel the System’ campaign.
Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears
Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.
Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.
Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
The SNL alum fronts the next phase of the company's largest global campaign ever
The ultimate battle for your digital storefront
AI search engines are rewriting the rules of retail. Here is how to keep your brand visible when algorithms replace human shoppers. The post The ultimate battle for your digital storefront appeared first on MarTech.
Who owns your AI agents after they launch?
AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement. The post Who owns your AI agents after they launch? appeared first on MarTech.
Technetix appoints Mills as SVP, Global Operations
Technetix has hired Huw Mills as Senior Vice President, Global Operations, effective immediately. Mills brings more than 30 years of manufacturing and operations experience. He joins Technetix from Nidec Drives, where, as Vice President, Global Operations, he led more than 1,000 people across the Americas, Europe, India and Asia, with responsibility spanning manufacturing, supply chain, […]
DAZN bolsters leadership team
DAZN, the sports streaming service, has announced three appointments to its executive leadership team that it says will “drive the group’s next phase of profitable growth”. Patrick Delany has been appointed Chief Operating Officer, based in London. He will have end-to-end responsibility for the day-to-day trading performance of DAZN, driving subscriber and revenue growth across […]
Tubi GM UK Ross Appleton: “Content discovery is a lot more complex than it ever was”
For Ross Appleton, General Manager, UK at Tubi, personalisation and machine learning are central to that challenge. Ahead of his appearance at NDA’s Foresight Conference, he discusses the changing nature of content discovery, the growth of ad-supported streaming, CTV advertising innovation and why fragmentation could ultimately create better opportunities for brands. The post Tubi GM UK Ross Appleton: “Content discovery is a lot more complex than it ever was” appeared first on New Digital Age.
Ad World: today’s news from around the web
Each day, New Digital Age […] The post Ad World: today’s news from around the web appeared first on New Digital Age.
New Instagram Update Could Change How Brands Use UGC
This new Instagram update could fundamentally change how branded content is