News
20,250 articles covering the AdTech ecosystem
AI Enables Creative ‘Magic,’ but Humans Still Make the Call, Says Digitas Chief
CANNES, France — The pressure on creative teams to automate everything is real, but the smarter play is using AI to eliminate the predictable so humans can chase the unexpected. That’s the view from one of the largest agency networks in the business. Rather than treating generative AI as a replacement for creative talent, Digitas […]
Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports-Betting Ad
Thousands of Instagram users have smashed the “unfollow” button on Sydney Sweeney’s profile after the actress was featured in and promoted a controversial sports-betting app in which she appears nude with sports equipment obscuring parts of her anatomy. Last Wednesday, Sweeney shared the ad promoting sports-prediction market app Novig on Instagram — where it has […]
Why ‘How Long Gone’ Created Their Own Awards Show — and ‘Squashed the Beef’ With Bowen Yang
Tonight in Los Angeles, Hollywood is buzzing ahead of the biggest night in television, as stars of the small screen storm the Emmys. But across the country, a different crowd is preparing for a new awards show, one with performances from indie cult heroes like Nirosta Steel and categories like Ally of the Year “For […]
The state of publisher audiences in the zero-click era
This State of the Industry report, sponsored by Arc XP, explores how publishers are adapting their audience acquisition, AI search and creator economy strategies as zero-click search becomes the norm. The rise of AI-powered search is changing the way audiences discover and engage with content, and that fundamental shift is requiring publishers to adapt their […]
Creator Economy Dynamo Steven Bartlett Partners With Authentic Brands to Launch OBSN Brand Development Venture
Rising entrepreneur Steven Bartlett has teamed with Authentic Brands to launch OBSN, a business venture designed to support creators and facilitate the development of consumer products and services built around top creators. The deal calls for the partners to create a platform devoted to “providing news, analysis and live experiences for the creator economy” in […]
Google Tests Paying Publishers For AI Answers Via Search Console via @sejournal, @MattGSouthern
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers. The post Google Tests Paying Publishers For AI Answers Via Search Console appeared first on Search Engine Journal.
Microsoft Releases AI Code Of Conduct Draft
In the next decade, superintelligent AI systems will surpass human performance in most tasks. "Containing, controlling, and aligning such a powerful force is one of the greatest challenges humanity has ever faced," according to the document.
Watch the newest commercials from Macy’s, Realtor.com, Oui and more
Macy’s says, “Fall style starts at Macy’s with the season’s must-haves.”
This Is What Sports Media Looks Like When Athletes Have the Right Technology
It seems like every athlete has a podcast or docuseries these days. From Travis Kelce and the Mannings to LeBron James and Cam Newton, athletes have gone from being the subject of sports media to becoming media businesses in and of themselves. This shift reflects something bigger happening in fandom. According to YouGov research conducted […] The post This Is What Sports Media Looks Like When Athletes Have the Right Technology appeared first on AdExchanger.
Data: AI slop hits 500m+ impressions in H1 2026
DoubleVerify (DV) has detected more than half a billion impressions of low-quality AI-generated content – or ‘AI slop’ – during the first half of 2026, offering a new indication of its scale across the internet. The figure includes AI slop impressions identified through DV’s technology, as well as whether they were blocked from serving an […]
Block the Merger billboards appear in US
Billboards are going up today across the US — specifically in New York and California — calling for Paramount Skydance’s bid to acquire Warner Bros Discovery (WBD) to be blocked. The push comes after California Attorney General and a coalition of state attorneys general filed an antitrust lawsuit on July 13th, to stop the merger, […]
Data: Hispanics consumed 149bn min of sports in H1 2026
Nielsen has released insights from its 2026 Hispanic Diverse Intelligence Series, revealing that Hispanic audiences have emerged as a critical engine for sports media consumption, logging 149 billion minutes of sports programming across linear TV and live streaming in the first half of 2026. The data underscores a paradigm shift: Hispanic engagement with sports is no […]
Kohl’s turns to Babies R Us as Sephora falters
The department store is bringing the brand to more stores and adding an exclusive collection. Meanwhile Sephora at Kohl’s sales are down this year.
FedEx launches Shopify app to combat surprise import charges
FedEx Duty and Tax provides a cost guarantee at checkout and covers any overages to that amount.
Best Buy launches holiday gifting center earlier than ever
The retailer is highlighting its shop-in-shops with Google and Meta as a way to entice holiday shoppers into stores this season.
Teens start to trust AI recommendations more than friends, parents
There's a generational shift among consumers as they bring AI into their purchasing process, according to a Mastercard report.
Amazon invests over $230M in benefits, pay for Whole Foods store employees
As the company continues to merge its operations with the specialty grocer, this next investment focuses on its frontline workers.
Trump Says He’s the Only AI ‘Guardrail’ Needed and Mocks Anthropic CEO’s Call for AI Slowdown: ‘Pretending to Be a Perfect Little Angel’
After the CEOs of AI giants Anthropic and OpenAI this weekend issued calls for the industry to slow development over safety concerns, President Donald Trump weighed in the topic — downplaying the need for any protections in AI tech development other than himself. “The only control or ‘guardrails’ that AI needs is a STRONG AND […]
Googles upgrades Meridian with agentic AI, upper-funnel capabilities
Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.
AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise via @sejournal, @gregjarboe
Count AI marketing's hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic's mistake and starving long-term strategy. The post AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise appeared first on Search Engine Journal.
ChatGPT Leaps To No. 5 Brand In Loyalty
In a tech-dominated world, emotions are more powerful than transactions.
Two Out Of Four Networks Have No New Fall Shows
Network TV will have a comparatively quiet fall premiere season as two of the four legacy broadcast networks will have no new shows at all.
Midterms Accelerate Local Ad Expansion, Produce Tough Comp For Next Year
Local ad-spending growth will lag the total U.S. expansion this year, but will be even more adversely impacted by the decline in political ad spend next year, effectively showing no year-over-year growth, according to an update released by BIA Advisory Services.
'Practical Magic 2' Conjures $30M Opening Weekend
Replacing "Spider-Man: Brand New Day" in the top spot, "Practical Magic 2" had a 92% positive audience score, per Rotten Tomatoes, but critics posted a weak 39% approval tally. National TV ad spend was a very modest $4.95 million, according to estimates from iSpot.