Data: Hispanics consumed 149bn min of sports in H1 2026

Nielsen has released insights from its 2026 Hispanic Diverse Intelligence Series, revealing that Hispanic audiences have emerged as a critical engine for sports media consumption, logging 149 billion minutes of sports programming across linear TV and live streaming in the first half of 2026.  The data underscores a paradigm shift: Hispanic engagement with sports is no […]

Last updated Sep 14, 2026 by ATDb automated enrichment