AI Enables Creative ‘Magic,’ but Humans Still Make the Call, Says Digitas Chief

CANNES, France — The pressure on creative teams to automate everything is real, but the smarter play is using AI to eliminate the predictable so humans can chase the unexpected. That’s the view from one of the largest agency networks in the business. Rather than treating generative AI as a replacement for creative talent, Digitas […]

Last updated Sep 14, 2026 by ATDb automated enrichment