Nift’s Saket Mehta: Brands Must Learn to Thank Consumers for Their Actions

Attention has always been valuable in advertising. What has changed is how hard consumers are making brands work to earn it. It all comes down to what happens when brands get the moment right. “You can’t just serve the customer an impression, you have to meaningfully engage with them,” Saket Mehta, CRO of Nift, told […]

Last updated Sep 13, 2026 by ATDb automated enrichment